In 2011, venture capitalist Marc Andreessen famously declared that “software is eating the world,” meaning it would disrupt traditional industries. Alex Koster, who leads BCG’s automotive technology and software business, explains just how fundamentally software is altering an industry, whose main product, the car, has changed relatively little in 100 years. In self-driving vehicles, for example, the cabin will offer an immersive experience for riders. Besides the consumer experience, the rise of electric and self-driving cars will likely encourage cooperation between the auto and tech industries and force cities to reimagine the role of streets and public space.