Freedom Seeker, I need to tell you something that might sting a little:
You could spend six months building a course – mapping curriculum, recording videos, creating workbooks, setting up tech, writing sales pages – and launch it to crickets.
No sales. No interest. Just a beautiful course nobody wants.
I've watched it happen. And it's heartbreaking.
But here's what most people don't know: You can validate your course idea in days or weeks, not months.
In this episode, I'm giving you three tests to find out if people will actually pay for what you're planning to create – before you waste time building it.
Test #1: The live workshop method that tells you everything through follow-up conversations (this is where the real gold is)
Test #2: The ad strategy that costs less than $25 but gives you data on whether strangers will pay
Test #3: The market research approach for when you already know there's interest but need to figure out how to stand out
One of these tests revealed something shocking to me: What I thought people struggled with wasn't actually what they were struggling with. That discovery alone could have saved me months.
The truth? Your audience might be on a completely different bunny trail than you think. And you need to know that before you build.
If you're thinking about launching a course in 2026, now's the time to validate your idea – not after you've already built it.
Want to go deeper? Join me for a free workshop this Wednesday, January 22nd at 8:30 AM PST. I'll show you how to position your course to stand out, the exact elements you need for profitability, and how to create specific demand angles that actually convert.
Register free: bizinaboxsolutions.com/courses
Don't spend months building something nobody wants. Test it first.
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Book your demo: https://bizinaboxsolutions.com/
Lindsay Sutherland is a business consultant, speaker, and entrepreneur dedicated to helping business owners build companies that run with freedom, purpose, and profit. With over 20 years of leadership and sales experience in the automotive industry, Lindsay understands the challenges of growing a business that feels more like a burden than a blessing. After leaving corporate life, she co-founded Biz in a Box Solutions, a CRM and automation company that empowers small service-based businesses to streamline their operations and reclaim their time.
Her signature consulting program, The Clockwork Method, guides overwhelmed business owners through the process of systemizing, scaling, and stepping back into the true role of visionary leader. Lindsay’s approach blends practical business systems with faith-led alignment, helping entrepreneurs not only make more money but also create a business that supports their life — not the other way around.
As the host of The Freedom Entrepreneur Podcast, Lindsay shares strategies, stories, and mindset shifts that challenge conventional thinking and inspire business owners to grow without burning out. She also co-owned Off Grid Unlimited Installations, an electrical and renewable energy company in Idaho, where she lives with her husband and four children on their family farm.
Passionate about redefining success beyond hustle culture, Lindsay helps leaders build businesses rooted in clarity, sustainability, and freedom. Whether she’s speaking on stage, consulting with executives, or mentoring faith-led entrepreneurs, her mission is the same: to help people transform their business into a vehicle for purpose, profit, and lasting impact.
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Online Course Workshop Registration
If you're wondering whether your course idea will actually sell or why your existing course isn't converting, join me next Wednesday at 8:30 AM Pacific for a free workshop. I'm giving you the exact roadmap to create and sell courses that people actually buy. Register at https://bizinaboxsolutions.com/courses – it's completely free.
