In our SaaS Fuel™ Expert Series this week, Jeff is joined by Vladimir Blagojevic, co-founder at FullFunnel.io. Vlad is a seasoned marketing and sales professional with deep expertise in B2B tech. In addition to his work at FullFunnel.io, Vlad is also a co-founder of the Trenches B2B marketing community, where he collaborates with other like-minded professionals to share insights, strategies, and best practices for navigating the challenges and opportunities of the B2B tech space
Tune in as they discuss how understanding the intent of potential customers based on their engagement with marketing efforts and previous conversations can help you prioritize your targets. Jeff and Vlad also share insights on the significance of a blended approach to attribution, combining analytics software, self-reported attribution, and sales conversations to gain a complete understanding of customer behavior. Don't miss this episode packed with actionable tips to fuel your SaaS success!
00:00:00 SaaS Fuel - Tips And Strategies For Scaling Your Business
00:03:44 Adapting To The Market: Making Small Bets And Being Agile
00:07:44 The Importance Of Storytelling In Supercharging Business Marketing And Sales
00:12:03 Lessons In Marketing Complex Solutions: Overcoming Bias
00:18:17 Foundational Understanding Key To Success In Business Positioning And Marketing Strategy
00:23:47 Importance Of Discussing Relevant Topics For Successful Marketing
00:27:07 Real Revenue Results May Take Time To Generate In Sales Cycle
00:29:37 Importance Of Understanding Audience For Successful Content Marketing
00:32:12 The Evolving Debt Market And Changing Buying Process In B2b Tech Startups.
00:36:05 When Does The Buyer Journey Start?
00:38:36 Discovering New Hiring Opportunities: Prioritizing And Addressing Targets
00:44:51 Challenges Of Marketing Attribution And Collaboration
00:48:07 Blending Analytics, Self-reported Attribution, And Sales For Better Customer Insights
00:49:28 The Importance Of Quality Content Over Quantity For Seo And Ai: A Perspective On Writing For Buyers Rather Than Search Engines.
"Losing touch with your ideal clients is absolutely deadly." - 00:03:11 Jeff Mains
“You start with the pilot and you include a small number of accounts but you do them manually and you focus on buyer conversations and that two-way communication so that you can get that feedback and refine before scaling up that's.. I think that's really essential." - 00:30:26 Vladimir Blagojevich
“Get feedback and adjust because agility wins no matter the size of the business.” - 00:04:08 Jeff Mains
“Don't assume that you know better than the customers.” - 00:04:20 Jeff Mains
“Just cause they had a title doesn't mean that they were necessarily orchestrating that success.” - 00:05:08 Jeff Mains
“It's inherently a sales and marketing game. It's not something that you can do just on yourself from marketing.” - 00:44:35 Vladimir Blagojevich
Fullfunnel.io Website: https://fullfunnel.io/consulting/
Trenches - B2B marketing community: https://www.linkedin.com/company/trenches-b2b-marketing-community/
Vlad’s Facebook: https://www.facebook.com/vladblagi
Vlad’s LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/
Vlad’s Twitter: https://twitter.com/vladblagi
Fullfunnel.io (Website): https://fullfunnel.io/
Buzzfeed News: https://www.buzzfeednews.com/
CEO Jonah Perretti: https://www.linkedin.com/in/jonahperetti
Bed, Bath and Beyond: https://www.bedbathandbeyond.com/
Target: https://www.target.com/
Circuit City: https://circuitcity.com/
Apple: https://www.apple.com/
Today’s episode is sponsored by the book Small Fish Big Pond: Building a World-Class Business That Swims Circles Around Competitors. Why do some SaaS companies achieve explosive growth while others sink into the depths? Why do some solutions inspire fierce brand loyalty while others are interchangeable? What can we SaaS leaders learn from fish? Small Fish Big Pond delivers powerful marketing and leadership lessons guaranteed to enhance your marketing message, wrap value around clients, and guide their buying journey to conclude that your company is the only solution for them. It includes stepxstep frameworks and time-tested growth tools to attract ideal clients, convert them, and transform them into brand ambassadors. Pick up the print, ebook, or audio today at smallfishbigpond.com or your favorite book source.
Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’
Champion Leadership Group – https://championleadership.com/
Website - https://championleadership.com/
Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/
Twitter - https://twitter.com/jeffkmains
Facebook - https://www.facebook.com/thesaasguy/
Instagram - https://instagram.com/jeffkmains