Artwork for podcast Brand Story
Scripts Are the Starting Line with Ken Marcus
Episode 826th July 2021 • Brand Story • Steve Gilman
00:00:00 00:51:41

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How do you make a memorable spot?

Today we're talking with Ken Marcus, Senior Writer at The Martin Agency, who has played a major role in campaigns for brands like GEICO and Sling. Ken takes us through the creative process, from building strong relationships with clients, collaboration, writing for comedy, and being single-minded in your messaging.

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.

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