Last week we looked at picking colours and fonts in the first part of branding on a budget.
Your next essential element of a professional brand is to have great photography.
As a practitioner, you are your business, so the photography you use play a key role in your branding.
It isn’t good enough to grab a photo from a party or holiday and stick that on your website or social media profiles. Remember, your photograph is all about connecting you with people and clients, so you want them to reflect you and the service you provide.
Also, don’t limit yourself to just head and shoulders, you can use your photos to demonstrate how you work and give clients an insight into you and the experience of working with you.
This job is best done by a professional but if you don’t have the money to hire a photographer, you need to put in some effort to get good images that you can use in the meantime.