In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder and Managing Director of Slique Media and Partner of With My Coffee, Andrew Le.
Slique Media is a social media creative agency with a specialization in restaurants and hospitality. They focus on content creation and influencer management. Andrew explains that the first clients came from past business ventures between him and his business partner. With My Coffee was invented as a fix for Slique Media’s problem with labor management and recruitment. Through this, With My Coffee was created to help businesses find employees that fit their needs.
Andrew explains that it is important to find qualified workers as they represent your business like any other team member. For example, when delegating accounting work, you will hire a qualified accountant to do the work. The same should be done for designers to help grow the business. Andrew explains that he vets candidates for clients as he would for his own company. This is done through finding out what his clients need and searching for candidates until their client is satisfied. Andrew explains that branding is crucial because the first impression made by consumers is the initial sales pitch.
Key Points from the Episode:
What Slique Media Does
Why With My Coffee was created
What With My Coffee Does
The importance of qualified workers
How Andrew vets candidates
The perspective of consumers
About Andrew Le:
Andrew Le is a creative agency owner with 10+ years of experience in the advertising/marketing space. He has scaled his own agency from a team of 10 to 40+ in 2 years, managing a 30% annual client growth rate & simultaneously increasing profit margins by 300%. He is nothing without his clients. He has worked with over 300 clients over the years, ranging from new concepts to multi-unit franchises to billion-dollar corporations. Self-admitted jack of all trades, expert at none but with the determination to learn and do what is needed to succeed for himself and his clients. Relationships are built on a value proposition.