In this captivating episode of the Wisdom of Women Show, host Coco Sellman sits down with Siham Lahmine, the visionary founder of Morocco Travel Organizer. Siham shares her journey from passionate traveler to trailblazing entrepreneur in Morocco’s tourism industry, where she has redefined luxury travel with deeply personalized and culturally immersive experiences.

WHAT YOU’LL GAIN BY LISTENTING IN:

You will gain invaluable insights on creating unique customer experiences, the power of word-of-mouth marketing, and strategies for building a business with authenticity and resilience. Siham’s inspiring story is a masterclass in staying true to your values while navigating challenges with grace and determination.

Takeaways:

• Siham Lamini emphasizes the importance of immersing travelers in local culture beyond mere sightseeing.
• Creating a successful travel business requires deep understanding of customer needs and desires.
• Safety and comfort are paramount, especially for women traveling in foreign countries.
• Transformative travel experiences can significantly enhance personal growth and cultural appreciation.
• Building a strong community and support network is essential for women entrepreneurs.
• Panic can hinder problem-solving; taking a break allows for clearer thinking and solutions.

Chapters:

00:00 - Introduction to the Wisdom of Women

04:50 - Inception of Morocco Travel Organizer: A Personal Journey

13:26 - Transformative Travel Experiences in Morocco

18:06 - Understanding the Audience: Tailoring Travel Experiences

22:21 - The Power of Word of Mouth in Business Growth

28:09 - Building Community in Business

35:11 - Overcoming Challenges in Business

37:42 - Connecting with Guidance and Support

BURNING QUESTIONS ANSWERED:

1. How do you craft travel itineraries that create authentic and transformative experiences?

Learn how Siham designs bespoke journeys based on travelers’ unique desires and preferences, from farm-to-table experiences near Fes to visiting living caves with locals.

Discover why listening to customers is the key to creating experiences that leave lasting emotional impressions.

2. What are the challenges faced by women entrepreneurs in Morocco’s tourism industry?

Siham shares the systemic barriers she overcame, including securing a business license with the help of a supportive female accountant.

Gain perspective on how to leverage community support and relationships to navigate entrepreneurial hurdles.

3. How can women entrepreneurs grow their businesses authentically and sustainably?

Explore Siham’s strategy of prioritizing word-of-mouth referrals over traditional advertising to build a solid foundation for her business.

Learn how setting intentional growth goals can help entrepreneurs maintain their vision and values.

4. What lessons can women founders learn about overcoming challenges?

Siham emphasizes the importance of staying calm under pressure, seeking support from unexpected places, and taking proactive steps to solve problems.

Hear practical advice on recharging and finding creative solutions through community and reflection.

FAVORITE QUOTES:

“We travel to share stories. When we truly experience a culture, those stories stay with us forever.” – Siham Lahmine

“Challenges are just steps to overcome. Don’t let panic define your journey.” – Siham Lahmine

“The energy you bring to your work matters. Authentic connections create transformative experiences that templates or AI can never replace.” – Coco Sellman

“Women entrepreneurs supporting each other is what makes the world a better place.” – Siham Lahmine

CLOSING THOUGHTS:

This episode is a heartfelt reminder of the power of authenticity, connection, and resilience in building a business. Siham Lahmine’s approach to creating transformative travel experiences and navigating the challenges of entrepreneurship is an inspiration to women founders everywhere.

OFFERS & CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/moroccotravelorganizer/

Instagram: https://www.instagram.com/moroccotravelorganizer

Facebook: https://www.facebook.com/moroccotravelorganizer/

Website: https://moroccotravelorganizer.com

Email: Siham@moroccotravelorganizer.com

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

YouTube: https://tinyurl.com/yja3w7nh

Spotify: https://tinyurl.com/4tak8ajk 

Amazon Prime: https://tinyurl.com/366syddj 

Apple Podcasts: https://tinyurl.com/bdhananz 

RSS Feed: https://feeds.captivate.fm/womengetfunded/ 

Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/ 

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/ 

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/ 

The Book:  https://aforceforgood.biz/book/ 

Growth Accelerator: https://aforceforgood.biz/accelerator/

Welcome to the Wisdom of Women show.

We are dedicated to amplifying the unique voice of women in business.

A new model of leadership is emerging and we are here to amplify the voices of women leading the way.

I am your host, Coco Sellman, five time founder, impact investor and creator of the Force for Good system.

Thank you for joining us today.

Today as we illuminate the path to unlocking opportunities and prosperity for women led enterprises by amplifying the voice and wisdom of women.

So today we are tuning in to Fez, Morocco with Siham Lamini.

Lamini Sahim is the visionary founder of Morocco Travel Organizer.

Go straight to the website.

I'm telling you.

A premier provider of high end customized travel experiences that immerse guests like you and me in the cultural richness of Morocco.

So Sahim has a Bachelor of Arts in English studies from Sidi Mohammed Bend Abdullah University and she has over a decade of experience in the tourism industry.

She has redefined luxury travel by curating transformative journeys.

This is the part that I'm most interested in with her and unlocking is transformative journeys that go beyond mere sightseeing.

A trailblazer in experiential travel, Sahim introduced innovations like farm to table cooking classes and private culinary experiences showcasing Morocco's vibrant food, culture and traditions.

Her in depth experience of Morocco's history, cuisine and landscapes enables her to create deeply personalized itineraries that resonate with travelers seeking authenticity and sophistication.

Though Morocco Travel organized through Morocco Travel Organizer, she has become a trusted name for delivering exceptional service and unforgettable experiences to global clientele.

We are so excited to have you here today Sahim.

Thank you.

Thank you so much Coco.

I'm so excited to be part of your show.

Thank you.

Yay.

Yay.

Yay.

And you know.

So I would just love to hear from you about a book that was written by a woman that has significantly influenced your life.

Yes, actually like the book that I like the most which is related to the city where I live is a house in Fez and it's written by Susanna Clark.

Susanna Clark has been a person who has changed my life and she was the reason why I was indulging the tourism industry as well.

Like her, like she lived in fest for years.

She knows like the ins and outs of us as well and her book has been always an inspiration like for me.

So I would say definitely not to miss read in this one if you are planning to come to pass because that's going to open your mind about learning a lot about what does it mean to have a house in Fez?

What is the culture, the streets and all of that.

It's like highly recommended.

Oh, I love it.

So a House and Fez by Susanna Clark.

I will pick it up.

That's so wonderful.

So I'm so excited.

Before we began, I was, I was, I was just talking to see him and we were talking about how I love, I've been wanting to come to Morocco and I'm sure our listeners are in the same boat.

So I bet we're excited to get into it.

But before we do, I really want you as a listener and a founder to not just sort of hear all about Morocco and what is here to offer because you're going to definitely want to pick up the phone and reach out to Sahim.

But think about why her business is so gosh darn successful.

And it's because she has this really clear market, she has this incredibly rich niche and she has designed this customer experience that is really, really, really deep and elevated.

And if we all did that, we would be as successful as Sahinas in being able to translate that into a highly transformative, growing business.

So.

So before we go in and I get completely lost in all the stories of Morocco, I wanted to just sort of bring that to the attention of our listeners.

Tell us about you and what inspired you to launch Morocco Travel Organizer and how did your experiences growing up in Morocco shape your vision for this company?

Yeah.

Thank you so much.

So like my name is and I really love travel myself.

I am a nadic traveler myself in that sense.

And what I've realized this is a couple of years ago that people when they travel like they just travel to see main monuments, like get to know the history, which is nothing wrong about it.

However, they're not seeing what it's behind the doors.

That's another thing you're just passing.

But what is the real culture of the locals who are living there there how their daily life is about?

So really it's about opening the doors and also like about making people experience.

But not just travel.

Like you ended up having like a 7 days package or 10 days package that it's tailor made just for you to be all about what are your needs, your desired and turn them into like real experiences to indulge like with the locals and have a lot of stories to share.

Because let's face it, we travel to share like stories.

And when we travel we would like to talk about what really touched us into that country.

So this is like the whole Idea I've been like, in the past working, like, for another company.

But once Covid starts, like, I've really, like, decided this is now the time for me to really sit and see how do I see myself in the next five years.

So this is where the idea of Morocco Travel Organizer come.

I love traveling and I love organizing and of course I love Morocco.

So it's my country.

So that's how the name has been derived.

Morocco Travel Organizer.

So organizing a travel.

Of course, I'm not going to say it's not that it's hard, but it's not that easy as well, because it's all about, like really making sure that everything is in order for you.

You're traveling without the need to worry about where you're staying, what room you are choosing, why you are choosing this room, like, what kind of transfer you are, including who are your guides.

All of these are crafted for you in a seamless way that you're just coming to experience it.

This is like the main idea.

I love it.

And for, you know, someone.

Someone going to Morocco has never been there, particularly women.

Right there you have certain interests.

You want to dive deep into the culture and at the same time you want to feel safe and, and you want authentic experiences.

Right?

1%.

Right.

I mean, like for women when they travel, safety is a key asset.

That's why I've spoken about accommodation, selected accommodation.

So as an example, there are a number of accommodation wherever you go in Morocco, not just in Fez, but picking the right ones that are first of all, like close by to the main monument.

So you feel the vibrancy once you're walking.

You feel that you are secure, you are safe, you can go on your own.

All of these, like, things we, I always consider, and we always consider as a team before placing anyone into that place.

And also another thing is when you're picking dates, sometimes, like as a traveler, you're picking a date, but you don't know what the date means in Morocco.

So this is like where our expertise come.

Like we're saying, oh, if you're coming during this time, it will be this festival.

Are you comfortable to travel during this time or would you like to change your date?

So it's all a conversation until, like, the person is comfortable to say, oh, no, I would like these days, or I need to change.

I didn't realize that my dates will come here.

Another like thing, let's pick just Friday, which is a day during the week.

Like people will say, oh, Friday is okay to include infants.

However, what people don't realize is Friday is a Muslim holiday, which means that all the stores will be closed in the medina.

So you're basically going to waste one of your valuable day if you are including Friday as one of the days to visit the medina.

So that's like, that's when people are coming and discussing with us.

We're always being open with them, how to work out your days as a woman.

Like, where you need to stay, what kind of rooms we're including, what types of guides we are including for you.

And if we have female guides available, we always love like a mixture, not just have a male guide.

Of course male guides are okay, but I mean, I always like people to see both visions.

How a woman thinks as a guide in Morocco and how a man think as a guide in Morocco.

So you end up going and then understanding the vision of living in Morocco as a man and as a woman.

Not just like women, but both sides.

I love that.

And you know, it's, it's interesting you say that what I was.

I haven't been to Morocco, but I've been to Turkey and I've been to Istanbul and it's there it.

We had a, we had a day where I.

We had a man and a day where we had a woman, and it was such a different experience.

Yeah, right.

And it.

Wonderful.

Both were wonderful.

But like you say, you get a, you get a different part of the culture, you have a deepened experience.

So, so what do you, how do you approach crafting travel itineraries that go beyond luxury to create authentic and transformative?

And what do you mean by transformative experience for your clients?

Oh, yes.

So like, how do I, like how do I do that?

This is like what I always do.

I make sure that I listen to travelers because travelers, like when you listen to the need in the market, you're turning them like into something unique and executive like for your traveler.

So like, someone may say, oh, I wish.

If I'm gonna do like, let's say if I'm gonna visit like a family home and do a cooking class, something like that, or a farm to table, like XP experience as an example.

I'm gonna give you like a living example.

Marrakesh used to be all about farm to table experience.

Because normally like Marrakech is the famous city in Morocco as a travel destination.

Some people know Marrakesh more than Morocco.

So it's about Authenticity, culture and all of that.

And people start to say, oh, we wish if we can do something similar, like a Farm to table experience.

So that made me myself, like travel and go into the region that are close by and pick up like farms and talk to people and like, see how can I start like promoting for this experience.

And it did happen, like recently I launched farm to table experience.

And this is just in area, which is about 45 minutes drive from first.

And you go and you meet this gorgeous man actually, and with his wife, both of them together, and he's taking his ax, his little eggs and taking you into the farm and they're like, harvest and then see, oh, what's available during this season that you are coming.

So let's say we will have eggplants, we will have potatoes, we will have tomatoes, we will have chili.

So you'll pick all of this with your hands.

And then we take it into a spot where there is a carpet for like, like cushions.

It's nicely, like sit.

And then you sit with them and you start making your dish.

So we never know what you're cooking, but we are making sure that you are cooking on what's available on the day.

And then once you were preparing that meal, like, we're taking people to a cave.

And when I'm like, say in a cave, I don't mean a cave, literally, a cave.

This is a living cave where human being are living.

So it's with furniture.

Yeah.

And like it's beautifully designed from the inside.

You never know what to expect.

When you are opening the door, it's looking like a home.

But once you are inside, it's a cave style with a furniture.

So you're sitting with him and we're having tea, we're having pastries, we're having like nuts, let's say almonds.

If people are allergic.

Of course, we don't do that.

We need to know in advance.

And then we're taking them back to eat what they prepared during the day.

And just this experience on itself, it's transformative because what do I mean by transformative?

You're not just going and like experiencing, I would say a cooking class in Ariad, but you are going and sitting with a local, having a local person who is translating for you.

What does it mean for that person to live there?

What does it mean for these people to cook, how they are spending their whole day?

So, like, you're kind of really, like, I would say, being indulged into the real culture and that experience that's does Touch you into the heart.

Because it's way too different from anything you will experience around the world in that sense.

Oh my goodness, you've just transported me.

Honestly, I feel like, you know what, it's, it's seductive.

Right.

And to go on a seductive, indulgent journey of the senses, of culture, of learning.

Right.

Like, what a wonderful way to, to refresh and renew and you know, elevate who you are as a person.

Thank you.

Thank you.

I mean, everything impact your travel, meeting people, the smells, the colors, where you are and when you're coming.

Let's say when you're coming to Morocco, you're coming to a real historical place.

That's what, where you're coming.

I've had travelers who said, I feel that the time literally has stopped right now and that I am traveling back by a machine.

That's how they are feeling when they're coming here because they're seeing, oh, this is how the local are living.

Like some places are conservative, which is like beautiful just to be part of it.

Like, like seeing part of the faith as well of that country.

Like when you're traveling to Bali, you see the Hindu.

When you're traveling to Morocco, you'll see like how people are living and what are their faith.

When you go into India, it's the same thing.

Like just feeling, oh, I'm a part of this today, does really like, does really like change you.

And we always like travel for that change because we need something to add into ourselves.

I mean, something to change us as well.

That's what we are escaping like too well.

And I feel like it helps us come together as a world community too.

So often, especially as Americans, we're in our experience and sometimes we just assume the whole world's like this and whatever we experience in our lives, and that's certainly not true.

And you know, to be able to go and have such a human experience in a different culture, that's special.

Yes, yes.

Enriching.

I agree with you.

Yes.

Yeah.

And I feel like it somehow it, it creates peace in the world, right, by, by allowing us all to get to know one another and see each other's humanity and connection and celebrate what is different.

Yes, absolutely.

Like I've been like working mainly with the American travelers.

This is like my main market.

So sometimes meet them myself.

Like when there is an activity, translation or a cooking class.

I love what I do.

I'm passionate about what I do.

So I'm trying like to Deliver the best service ever.

That's like what I'm trying to do.

So by like just meeting like American travelers when they're coming here.

A lot of perspective do change a lot, as you said, because like, when you are living in a country and you're being disconnected from what's going on around the world, but you're traveling and then feeling, oh, I didn't realize how Morocco is safe.

That's one of the things that people are saying.

I didn't realize that this is a peaceful community.

I never knew, like, how is the hospitality here?

And it's not a fake hospitality, it's a hospitality from the heart.

People really want, no matter who you are, people really want you to have a great experience in Morocco.

That's like the main perspective of everyone.

Not just for the people who are working, were working in the tourism, it's everyone in the market.

And this is like a feeling that it's felt and not just said like, from, from, like American travelers, like feedback in that sense.

I love that.

I love it.

So I'm curious, so you talk a little bit about.

I want to talk about your business, the business side of you and your creation.

So you mentioned your audience is largely American.

Can you just maybe when you think about who your audience is, who is your primary core audience, knowing that you probably serve lots more than just that.

Like when you think of who the perfect fit is, who is your core audience?

Yes, Well, I mean, like my core audience are, I would say travelers who are ready, like to come to Morocco.

That's one of the thing.

And also like, who love traveling and having like, experiences and not just traveling in a rush or like I would say just going from one place to another to say, oh, we come to Morocco and that's it.

But really, like, have, I'm not saying a slow pace travel, but a travel that it's about seeing, like seeing the real country and seeing the real people.

Like, from my experience, most of my travelers are four years old.

Plus, this is one of the things.

And they are like, as I said, travelers who would love to do experiences.

That's another thing.

And travelers who would love, like to have someone in the ground, like working with them throughout this journey and then feeling safe that like whenever they need someone, they know that they're having it.

And I am always available.

Like I would say 24 hours sometimes in that sense.

Like, I've just hosted a group of people who were 50 and they were coming here to have a wedding in Morocco.

So I've assisted with A lot of activities and a lot of services and one of the things that people were saying, do you ever sleep?

Because when people are contacting me at 2am and this is like this is how I feel.

I feel this responsibility.

So when people are in the ground I my phone is always on.

So once I'm hearing a message, I'm responding because I know that people need to feel the care and there is somebody behind the scene that's really looking after them.

So those are my unique actually like audience and I'm always working with them on a personable level.

They are the people who would like to have a video chat with me before they come and they are sharing what they want, what they expect.

And I am sitting here and then trying to tailor make like their like their trip.

So it's not a ready trip.

Like when you are coming to me as C and you are choosing me, like we are talking, oh, you would love to come to Morocco.

So let me know.

Do you have cities in mind as an example?

What make your past travel like memorable.

So that give me an idea about what I do like.

Do you have a color that you don't like?

Let's say as an example.

Oh, you dislike like black color.

So I'll make sure the accommodation that I'm choosing doesn't have gray color or black color.

That's going to make you down during your stay there because that's always impact like are you a vegan vegetarian?

It's all of this kind of question that I'm sitting after like we finished this conversation.

I'm sitting behind my laptop and then I'm having my time, having a cup of coffee and then working on your trip, typing it for you literally not just like having it ready but I'm the one who's preparing it for you and send it your way.

Once you say oh I love it, let's go for it.

Then it's the time for quotation and I'm sharing with you what like how the quote works and what are the inclusion, what are the exclusion, what I don't like for people when they come to be asked to pay these small things.

Like I make sure that I'm covering like your entrance fees, like your fuel meals, like excluding lunches as an example unless you ask me for it, all of these kind of things.

So once you're coming all what you are worrying about is having my drinks, my lunches I would say and everything else like it's it for you.

That's all.

You just need to come and Experience it.

That's what it takes.

That's great.

So.

So you really, really know your customer.

And so.

And you started this in Covid.

You started.

You sort of decided that was the time to pivot away with working from another.

With another business.

So how did you grow your funnel of customers?

How did you.

How have you done that?

Yeah, one of the things that actually was great is word of mouth.

People traveled with me in the past, and they know me, like, by my name.

They come back to me to support my new business, and they are working as pr, I would say, for my business, to be honest.

I mean, I'm grateful for the amount, like, of word of mouth that they have been giving me.

Just this group that I was talking about, it was from word of mouth and reference.

And that's what I'm trying to base myself.

I don't like, I'm not working, I would say, on advertisements, a lot of advertisements, or like hiring public relation, which is not like, I would say, not like a discorrect.

It's like, it's another way of doing things.

But the way that I like is really a personable way.

People subscribe to me because they trust me.

That's like, what I like.

And I don't like.

I.

My vision is not like, growing quickly.

My vision is growing, like, slowly but solid.

That's like my vision, and that's what I'm trying to focus on, to be honest.

I love that.

I really do.

And it's.

I think it's.

It's a good message for all of the.

All of our listeners.

Right.

That you.

You get to choose how quickly you want to grow.

And sometimes when you grow too fast, you.

You don't allow for the stability of, you know, the foundation of what you're trying, your vision, making sure your vision, your purpose, your values continue to be strengthened over time rather than diluted.

Right.

So one of the things I'm thinking about is I've been working with a travel agency, and I'd love to introduce you to that agency that I work with.

Do you have.

Do you have relationships like that, or have those been effective for you?

Yes, I have actually travel agencies as well that I'm working with as a part of also, like, I'm a part of women like women groups.

Yes.

Feel like women are supporting women.

That's something that I like, that I love, that I like about the community.

So I have actually, I'm.

I'm B2B and B2C, like business clients and business to business as well.

And I'M always trying to make myself flexible.

Like both ways are great.

As long as someone is coming to enjoy my country.

This is how I see it.

So I don't put limits and say, oh no, just this or just this, but really make the door open and see what opportunities will like, will open up for you in that sense.

Right, yeah.

Well, and I know that, I mean we, we met through entrepreneur, which is a women's founder group.

And I really do think that like the founders group is a great, you know, women founders.

There's such a great audience for you.

Right.

Because we're a little adventurous and we like to do things and a lot of times we've, we're, you know, we've, we, we're not totally risk averse.

So we've traveled and gone places and you know, we've had to have our mind expanded.

Right.

So, so we're, it's a good audience and we don't want to just go and you know, sit and go from one thing to the next and check boxes.

We want to, we want to have an experience that changes us.

Right.

And also like being part of the community of a women community, it means that you're not alone.

Yeah.

Like another thing, there are like others who are like entrepreneur, you see.

I mean I have the vision of entrepreneur as a woman in Morocco.

Yeah.

But still like in a group with a lot of like from a lot of countries that's also like make you like realize I'm not on my own.

There are a lot of great women around the world who are doing the same thing from their different like perspective or their different work and they're trying to shine.

And that's what we are all trying to do is to shine really together.

I agree with that.

You know, it's such an important element for women in business I think is to have your, your women community, your entrepreneurship community that you're drawing connection and excitement and inspiration and and we really, we really have the power to support one another and make the world better.

Right?

Yes.

100.

Yeah.

Most of the successful, I would say businesses right now, how I see in it is like the women who is supporting another woman.

And like if I'm traveling to the US or if I am traveling to another country, to Bali, I will look for a local women like who I will support because that's also like matters as an example, the u.

S.

Native person.

You will really show me what America is about.

That's what you show me.

And same as an example, let's say Bali or India If I am choosing, like, a woman there, she will really show me, like, what her country is about.

And like, we as women are pretty detailed.

We're not vague.

We love sharing details.

Isn't that true?

Which is wonderful.

This is like, why vision, like a vision from women, from a vision of man varies completely.

Completely.

Yeah.

Oh, I love that you've said that.

You know, and it's true.

We find we know, like, the specific chocolate that we like and we know the tea that we drink and know the fragrances that light us up.

We know we have that sort of different level of embodiment around our visions, and that's really, really wonderful.

So I wonder if you could tell us, like, what are some of the challenges that you faced as you've been building Morocco Travel Organizer?

What are some of the biggest challenges you've had to face?

I mean, I would say some of the bigger challenges that I've had to face is creating the company on itself.

Yeah.

Yes.

That's like.

That's the hardest part.

So just like the fact that they are a woman starting a business in the tourism industry, it wasn't supported by a lot of people.

So what I've picked, I've picked like, a woman who is an accountant here in Morocco and she is the one who supported my business until it become live, valid and licensed.

That's like.

Yeah.

So I've had to think out of the box to make it, like, work.

Really.

That's like another thing.

Also.

Also, I mean, gladly, that I've been, like, working in tourism before.

So it's like Morocco, like, organizer.

It's not like my first experience, like, thanks to the people who I've been working with in the past, they have supported my new journey.

So, like, when I.

When you are, as an example, booking transportation or booking a guide, people know, like, trust you.

Another that's like, that's valuable and making your community, like, together and engaged with what you do.

It's so important for me because it's not just about me.

When people are traveling to Morocco, this is not just about booking with cm.

Like, I appreciate and value everyone like you're meeting throughout your journey because they are the ones who are making your travel unique and making them, like, supporting my business.

That was also, like, I'm not going to say a challenge, but it was a step forward, how to make it happen and how to make it continuing.

And this is what I'm always, like, trying to do.

So when it's, as an example, low season, I always make sure that I'm like, talking to my community, it's low season.

I don't, like, have business at the moment, so they know I'm not using others.

They are my people, and they will be my people.

And when business will come, of course, like, you are the first ones.

So keeping your community engaged, like, important for me.

This is not a challenge, but this is a step.

But the main challenge was really, like, starting the company from the first place.

Yes.

Yeah.

Just getting it.

Getting the pieces of the puzzle so you could function legally.

Right.

And that sounds.

Is that.

Do you feel like that's something that's kind of a unique challenge that you experienced being in Morocco as a woman?

It's a unique challenge because the answers for me was, is that you were never gonna get your license as a new company.

Yes.

Yeah.

That's why I, like, I need.

Wtf.

What?

Wow.

Thank you.

But I was literally thinking about.

So, like, that's why I approached it.

It's only left one day for my company to become legal.

I've only had one day last.

So, like, I went to this woman who is an accountant, and I told her my story, and this is what's happening.

And she said, let me go right now and get it for you.

And she went and she gets my license for me.

So I literally, like, was about not to have any company because of the laziness and the lack of communication of others.

But I was grateful for her, and I'm still, like, working with her because she made all of this happen as well.

That is so extraordinary.

And.

And, you know, I'm sure.

I'm sure you sing her praises everywhere, and I'm sure she gets, you know, I mean, I'm sure she gets lots of good business.

And we have to stick together, right?

Yeah.

We have to support each other.

Refer, like, talking, like, about what you do sometimes, like, just like, a message, a thank you note.

All of these, like, make you feel I'm doing something valuable.

Like, you really, like, it's really remind women what they do.

I mean, when I'm sending you, as Coco, a thank you for having me today.

Just a followup message.

Thank you for having me today.

Like, this is, like, just for me from my experience.

It will brighten my day.

Oh, I feel the support.

I feel like.

I feel that this person really appreciates what I'm offering or what opportunity I'm offering, like, to her.

So.

Yeah.

Well, I think there's something very important about what you're saying here.

It's one of the things that I've found In my business and life.

And I've, you know, this is for Good is my, actually my sixth company.

But it's, it makes a really big difference the energy that you bring to what you do.

Right.

So you could have a template.

Thank you.

Email that you have somebody else send out and it doesn't have the same impact even if it's the same words on the page as if you send it.

There's something to be said about that real authentic connection that goes into what you're doing that creates the transformative experience for whoever's receiving it.

And it is why we'll never be able to be 100% AI driven.

Right.

Right.

We're always going to need to have authentic connection.

Human touch.

The human like you can send, as you said, I agree with you.

You can send me one email and I will say this is chat GPT.

This is a.

Yeah, but I mean this is actually one of the talks that I've had literally I would say a few days ago with five American travelers like and then like we were talking about AI and chat GPT and like we said we are the one who need to be smarter than AI.

AI is just like a robotic like platform that it's not going to have, never will have our human touch because like when you're hearing it from a human flesh, luckily not like a robot.

And then a thank you come in with words and heard and filled from heart to heart.

That's always touch you rather than as you said, oh, just like a template that I'm sending.

I do, I never send the templates.

I always even sometimes my emails are shorter.

But I'm saying oh thank you so much.

I truly appreciate it and it's with this passion because I truly appreciate it in real and not just like words written.

I would say that's amazing.

So I'm just curious for you, so for, for the founders listening and think about a woman who's growing her company, perhaps having some challenges and you know, what are your, what are the lessons you've learned from your journey?

What insights, what, what wisdom would you offer?

I mean the one insight that I would offer is never panic.

Yeah, right.

Panic.

Panicking really make you lose your mind.

That's what it does for you.

I mean when it happened, take a break, don't think about what's going on, the challenges that you're facing.

Distance yourself, do something valuable for yourself either like one hour swimming pool, go to a coffee and meet a friend.

I love laugh it out, take it outside, then come back, relax Sit around it and think, how can I fix this challenge?

Because like, nothing, I would say nothing in this world doesn't have a solution.

Nothing in this world.

You just need to find your way around it, that's all.

But to find your way and you are panicking, that's not going to let you find the right way.

It will just make every step a challenge for you.

So, like, a challenge need to be treated as, like a step that you need to overstep, but not as a continuous challenge in your life and in your mind.

Because it's all in our minds.

That's what it's about.

Once you're speaking about it.

Like you feel, I didn't, I, like this is happening to me.

I said I didn't.

Like, I didn't think that I'm going to think about this too much.

While it wasn't really worth it after fixing it, it wasn't worth that energy on that time because it was easy.

I'm the one who.

I was making it complicated.

So that's a lesson that I've learned myself.

That's why I'm sharing it.

Oh, that is a very rich lesson.

It really is.

I mean, it's, it really is.

Because everything is solvable.

If you just take a moment and breathe and like, call on your good senses and your wisdom and ask others for a little help.

Right.

Everything is solvable.

Sometimes ask your, the people with you.

I mean, never underestimate the power of brains.

Sometimes, like when I have a challenge, I will speak with my brother or I would speak with my friends or with my mother.

I'm close, but like, so, so, like, I'm just, oh, this is like, as an example, what I'm facing.

And suddenly this great idea can come, like, from someone who you do not expect that they will have that answer for you.

So it's like, it's not always like reaching out to experts, but it's like reaching out to everyone.

Just ask for, for help and that help will come to you, will come your way.

Yeah, I mean, I also, you know, I'll ask my, my guides.

Yes, right.

Like, let it, let it come to me.

Right?

Like, okay, I don't have this.

I don't have a solution for this.

I trust you're going to give, you're going to show this to me, right?

With the wisdom, wisdom of women.

Give me exactly.

Oh, my goodness.

So how can our listeners find you and go to Morocco and have an extraordinary, transformative, authentic experience?

How can they find you?

Yeah, well, I mean, because I like what it's personable.

I'm going to say the best like way to reach out to me is like contact me at cm@moroccotravelorganizer.com and the email is already in my website.

I'm making it like transparent because I want people to reach out to me directly.

That's always like, let me like be the one for them.

Also like my phone number is there and I'm available on WhatsApp as well.

So it's easy.

I'm just one email away in that sense.

Right?

Yeah.

So we will put that those details right in the show notes.

So wherever you're listening on YouTube or podcast, you know, Spotify or wherever in the show notes you're going to have a link to the email address, the website, the WhatsApp, all the things LinkedIn, all the places and then you can reach out and have a connection directly with Siham and I encourage you to check it out.

Go to the website.

There's a beautiful video that shows you like you just get transported, you just want to go, I can't wait to just to travel to do something.

I was reading your blogs and there was, you know, is it safe?

There was a blog around.

Is it safe for women to travel alone?

And yes it is.

Right.

Especially if you have a guide in place that can help you do that.

And whether you want to travel with your family or you want to travel with another group of lady friends or whatever you want to do, Siam has has a pathway for you to have a really beautiful curated experience.

So thank you, thank you, thank you for joining us today.

Wisdom of Women Show.

Thank you for illuminating the path to unlocking opportunities for growth and prosperity for women led enterprises.

I value and all of our listeners value you and your experience.

And for the listeners today, if you enjoyed this experience together, please be sure to follow like and share share the Wisdom of women show on whatever your favorite listening for viewing platform is and to infuse more of your wisdom into your business.

I invite you to go and take the growth readiness quiz at afforceforgood is/quiz and uncover where your insight, your wisdom is most needed.

The world is made better by women led business.

So let's all go make the world a better place.

Cheers.

Thank you.