Shownotes
In this episode of Make Business Personal, Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process.
- The range of lead generation topics you covered in The Accelerator program 0:56
- The top three things entrepreneurs need to know about lead generation strategy in business 2:34
- One action you want all listeners to take right now in their entrepreneurial journey 11:35
- One bonus business tip about succeeding in entrepreneurship 13:50
Quotes
- “I really counsel people to spend some time understanding the numbers of their business that can help them make decisions about a paid media strategy or should they actually tackle something that is more of an organic strategy which may have a cost of time but not necessarily an expenditure of cash.” 2:54
- “Another decision that an entrepreneur may want to make is how much of that customer lifetime value are they willing to invest to acquire a new customer?” 4:23
- “Understanding how many leads come into your business and how many new customers result from those leads is also a piece of information you absolutely need to know so that you can make informed decisions about how much you should invest.” 5:20
- “I think my business career would have been far more successful earlier if I had been more sophisticated about delegation.” 13:50
Links & Follow-ups:
Connect with Sarah Lockwood via LinkedIn: Sarah Lockwood & HiveCast.fm
