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Exploring Lead Generation with Sarah Lockwood
Episode 816th April 2024 • Make Business Personal • Kiley Peters
00:00:00 00:17:46

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In this episode of Make Business Personal, Sarah Lockwood, founder of talks about the important of understanding where customers come for and having control over the lead generation process.

  • The range of lead generation topics you covered in The Accelerator program 0:56
  • The top three things entrepreneurs need to know about lead generation strategy in business 2:34
  • One action you want all listeners to take right now in their entrepreneurial journey 11:35
  • One bonus business tip about succeeding in entrepreneurship 13:50


  • “I really counsel people to spend some time understanding the numbers of their business that can help them make decisions about a paid media strategy or should they actually tackle something that is more of an organic strategy which may have a cost of time but not necessarily an expenditure of cash.” 2:54
  • “Another decision that an entrepreneur may want to make is how much of that customer lifetime value are they willing to invest to acquire a new customer?” 4:23
  • “Understanding how many leads come into your business and how many new customers result from those leads is also a piece of information you absolutely need to know so that you can make informed decisions about how much you should invest.” 5:20
  • “I think my business career would have been far more successful earlier if I had been more sophisticated about delegation.” 13:50

Links & Follow-ups:

Connect with Sarah Lockwood via LinkedIn: Sarah Lockwood & 




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