Vik Dixit of 369 Growth Partners provided the sobering statistic that while over $612B in venture capital was invested globally in 2021, 97% of startups fail with merely 1.5% returning your principle, 1% or less returning your principle with modest growth and the remaining 0.5% or less becoming the next unicorn. In Vik’s experience, new investors struggle to get access to good companies to invest in, how to structure the investment, and how to conduct due diligence. Vik recommends that new investors should partner with experienced investors, entrepreneurs, or angel investors to diversify their investments.  Vik offers a 5 step process for successfully investing in startups.

Show highlights

3:20   The odds are stacked against an individual who invests in start-up companies.

4:53   The mistakes new investors make when starting to invest in emerging companies.

6:40   The importance of diversification.

9:38   Investors need to think 10 steps ahead to make it easy for future investors to come in.

12:34   How principal investors should enter the start-up space.

14:45   The benefits from partnering compared to going in alone as an investor.

20:00   Five steps to successfully invest in startups.

25:07   Learn about Vik.  Email Vik at vivek.dixit@369growth.com.

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Email Jay at jay.kingley@centricityb2b.com

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