This Month Above the Fold - Alexa for Shopping, Prime Day in June, and the store's role in retail's data shifts
8th June 2026 • The Commerce Collective Podcast • Flywheel Digital
00:00:00 00:30:59

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In this month’s episode, Emma and Danny Hoffman, Senior Director of Global Retail Strategy, break down three commerce shifts brands should be watching:

  • How Amazon’s rebrand of Rufus to Alexa for Shopping is embedding conversational commerce directly into the shopping journey
  • Why Prime Day moving to June changes the retail calendar
  • How store remodels are turning physical retail into a more connected data and consumer experience.

Watch or listen now to hear what these changes mean for brands trying to stay ahead of the next wave of commerce.

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