🎙️ FAFO Podcast | Liz H. Kelly | How to Get National Publicity Without Paying for Ads
Want to get your business, brand, or book featured on TODAY, CNN, NPR, Forbes, People Magazine, and other major media outlets?
This week on the FAFO Podcast, we're joined by Liz H. Kelly, founder of Goody PR, creator of the Goody Business Book Awards, and author of Award-Winning Publicity: 8 Media Boosters to Magnify Your Story.
With more than 20 years of PR and marketing experience, Liz shares the strategies behind award-winning publicity campaigns, including the Eclipse Glasses campaign that generated 54 national TV interviews in just 8½ months and earned six PR industry awards. We discuss how entrepreneurs, authors, and small business owners can earn positive media coverage, build credibility, and stand out in today's crowded marketplace.
In this episode:
- 📺 How to earn national media coverage
- 📚 The inspiration behind Award-Winning Publicity
- 🎯 The "Rule of 3s" for effective messaging
- 🎙️ Tips for TV, radio, and podcast interviews
- 📈 Common PR mistakes businesses make
Learn More About Liz H. Kelly
📖 Award-Winning Publicity: 8 Media Boosters to Magnify Your Story
AwardWinningPublicity.com
🏢 Goody PR
GoodyPR.com
🏆 Goody Business Book Awards
Goody Business Book Awards
👍 If you enjoyed this interview, be sure to Like, Subscribe, and Share this episode with an entrepreneur, author, or business owner who wants to get their story in front of a bigger audience.
What do you think is the biggest mistake businesses make when trying to get publicity? Let us know in the comments!
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