Shownotes
Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more.
03:50 - Partner marketing
05:05 - Prioritisation
17:44 - Retargeting campaigns
22:18 - Tech stack
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