Artwork for podcast The Family Business Podcast
Woolcool and B - Corporations
Episode 35th July 2021 • The Family Business Podcast • Russ Haworth
00:00:00 00:53:35

Share Episode


On this episode of the show I am joined by Josie Morris MBE. Josie is the MD of Woolcool Ltd, a 2nd Generation family business and a Certified B-Corp business. 

What is a B-Corporation?

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. They are a community of leaders, driving a global movement of people using business as a force for good.

There are a number of tools and links on the B Corporation website that allow you to assess where you are in terms of the requirements for certification. 

During the show Josie explains why this process was right for her family and for the business. 

Josie is MD at Woolcool, a UK based, 2nd Generation, family business founded by her mother in 2009. Woolcool are leading innovators in their sector, producing insulated packaging using Sheep Wool, providing a sustainable alternative to Polystyrene. 

Support the Show

The podcast is entirely self-funded by me. I am not looking for sympathy as it is something that I love to do and I have a passion for providing great content for family businesses across the world. Some listeners have asked for ways in which they can support the show, be that through reviews, sharing with friends or a donation. As such I have set up a page that outlines all the ways that you can support what I am doing.

Work With Russ

If what I have spoken about in the show resonates and you want to discuss how I can help you and your family business drop me an email: or head over to

Sign up to the Newsletter

You can get podcasts, videos and blogs delivered directly to your inbox by signing up to the newsletter. Head over to and sign up now.



More from YouTube