In the third installment of How to Grow Your Business Like Amazon, Steve provides a deep dive into one of the four cycles - The Test Cycle!
In order for Amazon to cultivate such remarkable products and services, they had to test countless strategies and processes. When breaking it down, Steve explains how The Test Cycle is comprised of three primary principles: Encourage Successful Failure, Bet on Big Ideas, and Practice Dynamic Invention and Innovation.
Each of these principles help to lay the foundation of testing new products and services. Without these three principles, Amazon would have never seen the success they achieved.
So sit back, relax, and enjoy a thought-provoking discussion that could help you apply The Test Cycle's principles to your business.