Today we are going to talk about content resonance. This topic is interesting because if you google it, there isn't actually anything there. And that's because this was an idea I stumbled upon when I was talking to Jennifer McGinley about what it takes to make great content. This was a bit before I got firmly entrenched with the idea of radical authenticity. So content resonance was actually a concept that came to me even before radical authenticity.

Show notes: https://defythestatusquo.com/2020/10/02/content-resonance-content-creation-sweetspot/