For Grant McKenzie, CMO of Asahi Europe & International, AI is a ticket to getting “back to the good stuff” in marketing. It enables day-to-day work to be set aside for marketers to focus on more profound outputs and on the work that will make their brand stand out.

On the latest episode of the Shiny New Object, find out how multilingualism makes you a better marketer, why you need to be better than AI, and how marketers are too much like one another - plus AI marketing tips!

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net