Welcome to Growing Pains, the marketing podcast for parent and baby brands who have got past the initial launch and are thinking ‘now what, how do I get it to grow?’.

Consistent, growing sales is the aim, and we'll be sharing actionable strategies will help you get there, so you can get out of the nitty gritty of your business and start to enjoy some of that (time and financial) freedom you thought you'd have when you started working for yourself.

Hosted by Sophie Griffiths, Facebook & Instagram Ad's strategist for parent and baby brands, alongside brilliant marketing experts who share their thoughts on everything from the dark art of Influencer marketing to whether you should do your own PR.

If you enjoyed the podcast, here are some more ways you can be apart of my world:

Social:

Love Instagram? Good, me too! Come say hi & access plenty more inspiration and bold marketing strategies on: @sophiegriffithsco

More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Work together:

Ready to go from scattergun marketing to slick AF? What if you could bring your kinda people in to your world and take them on a joyful journey through a repeatable, high performing system that oozes your personality and brand? Find out how here

Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Hello.

Welcome to Growing Pains.

This is the podcast for you.

if you run a parent and baby brand, whether that's product

or service based, and you've got past that initial launch and are

thinking 'how do I get it to grow?.

I'm Sophie Griffiths from The Social Pod and I'm a Facebook

and Instagram Ad's specialist.

I work almost exclusively with brands who sell to parents.

And most of my clients are parents who are running their

business around their family life.

Often they've left their corporate career to start their business and create more

flexibility and freedom in their lives.

But once they start running their business, they realize that they are stuck

in a place where they are doing all the things, and it becomes almost as demanding

as having another child to look after.

They really need to outsource get support and create time and space to

grow their business but there just isn't enough consistent sales to pay for that.

This is what we call growing pains.

Nailing your marketing is critical to navigating this period and setting

yourself up for longterm success.

To help you with this every Monday, there'll be one episode with me where

I'll share practical Facebook and Instagram Ad strategies on everything

from getting started, to scaling your ads, no matter what your budget.

There'll also be an episode every Thursday with a guest marketing expert,

where they'll share their knowledge and we'll also talk about how their strategy

can be combined with Facebook ads to give you more impact for your effort.

To make sure you don't miss any of the episodes, hit the subscribe button and you

will see it pop up in your app every week.

You can also join my email list, where I send out a weekly update with the links

and some extra bonus content as well.