Ever wondered what "regenerative" really means in the business world? Join me as I break it down in this video.

Sustainability vs. Regeneration

First off, let's clear the air – sustainability is crucial, no doubt. It's the first step toward regeneration. However, my gripe lies with businesses that merely use sustainability as a buzzword to mask their true intentions. True sustainability involves cleaning and greening your organisation, reducing your negative impact on the planet. But, when it's used to manipulate perceptions or drive products into new markets, that's greenwashing.

The Regenerative Mindset

My goal? Fast-tracking sustainable action by adopting a regenerative mindset. But what does "regenerative" mean? Simply put, it's about replenishing and restoring. It's about undoing the damage caused by 150 years of industrialization and consumerism, not just mitigating it.

🎉 The Party Analogy

Think of our planet as a party that's gotten out of control. Sustainability is like ordering a cab and going home – it's about stopping the damage. Regeneration? It's the cleanup crew. It might seem like a crude analogy, but it simplifies the concept. We need to switch off the metaphorical music and take away the metaphorical booze to make a real change.

Call to Action:

🌍 Join the Conversation

Let's stop saying "Climate Change" and start calling it what it is – "Climate Damage." And remember, regenerative action is the cleanup we urgently need.

💼 Seeking Stories

Know businesses embracing a regenerative approach? I'm on the lookout for guests for the Brand Mast Flash podcast. Reach out and let's share their inspiring stories!

If you found this video insightful, hit that like button, subscribe for more, and share it with your friends. Together, let's build a regenerative future.