Episode #50: Amazon Braces for a Workers' Union and Why You Should Avoid an April Fool's Day Gag
The ballots have been cast and the counting has begun on a vote that could bring foundational change to Amazon.com, the "everything store" that has only grown during the pandemic. Amazon has fought hard against unions in the past, and some are fearful of what Amazon might do once the ballots are counted and the result is known. Ewan looks into what's happening at the Amazon fulfillment warehouse in Bessemer, Alabama, and why he thinks unions might be on the rebound after decades of decline.
Then we touch on an issue that often divides communications and marketing people: the April Fool's Day joke. "Voltswagen" had egg on its face for its screw-up this year, but it wasn't the first April Fool's Day joke to backfire on a company and likely won't be the last. Cam looks at some other examples of what has worked and what hasn't, with some advice on how to approach April Fool's Day if your company is considering getting in on it next year.
Plus: a thorough ranking of the Muppets from NPR, professional bowler and trash talker Pete Weber hangs 'em up, and thoughts on two incredible films nominated for Best Picture at the upcoming Academy Awards.
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Ewan Christie is an employment lawyer and partner at Duntrune LLP in Toronto, Canada.
Cam MacMurchy is a corporate communications executive with a multinational technology company listed in Hong Kong and curator of the Digital Bits PR and Communications newsletter. He also contributes to Apple news website 9to5Mac and shares his thoughts on PR, media, travel, and technology on his website.