How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.

In this episode, you’ll hear…

1. Why most business owners approach finding clients backwards
2. Where I went wrong in my first business
3. Finding a market for your ideal clients
4. How to differentiate your business
5. Leaning into your expert status
6. Creating content geared towards your ideal clients

If you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. The live masterclass has passed, but you can purchase the recording here
2. https://formerlawyer.com
3. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Sam on Instagram
2. Sam on Facebook
3. On Your Terms® on Instagram

DISCLAIMER

Produced by Nova Media

Mentioned in this episode:

Legal Workshop

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Legal Workshop

Hey there. It's Sam. And welcome back to On Your Terms. I'm so excited that you're here. So I'm really excited because for the next couple of weeks, I'm running something that I'm calling Online Marketing Summer School. So I'm going to be airing a series of episodes that are all geared towards helping you bump up your online marketing game this summer. So I'll be real with you, as always. I am taking a little time to recoup this summer because I just lost my mom. My mom just passed away. Yes, you heard that right. Both of my parents. I have lost both of my parents in the past year. So as you can imagine, it is very tough, very overwhelming. And I need a little bit of space. And I know that I've already given you hundreds and hundreds of episodes of this show and thousands of emails and blog posts and social posts, and I know that there's so much waiting for you that you might just not have had time to catch up on yet.