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Innovative SaaS Leader in the Energy Industry with Shiva Rajagopalan | SaaS Webcast #120
Episode 12023rd June 2021 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:37:04

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Shiva Rajagopalan is the CEO of Seven Lakes Technologies, SLT is  innovating the digital landscape of oil and gas production. With over 20 years of experience in creating software solutions, he is recognized as an industry thought leader, an innovator, and a humanist. Shiva’s passion lies with creating tools that help people, first and foremost. For him, it’s not “just business.” It’s about improving people’s work/life balance.

Welcome Shiva, super excited to have you on the SaaS District show today!

During this interview we cover:

  • 00:00 Postalytics, Stand Out With Direct Mail Automation
  • 01:18 - Intro
  • 02:11 - Shiva’s  Background & Past Positions & becoming an entrepreneur.
  • 04:00 - Where is Seven Lakes Technology in Terms of Size Today.
  • 05:29 - What Was the Clear Problem to Solve in the Market? 
  • 06:43 - How to Sell a SaaS Solution in a New Market & Slow Adapting Industry
  • 10:05 - How SLT Has Been Handling Data Security
  • 11:04 - What Marketing Strategies & Channels SLT had Success with so Far
  • 12:27 - SLT Go to Market Strategy
  • 13:22 - What Marketing Efforts Haven't Worked so Far for SLT’s SaaS  ICP
  • 14:51 - What Haven’t Worked so Far
  • 16:14 - What’s the Level of Customization for SLT’s SaaS Solution?
  • 17:10 - What is The Pricing Model Factor for JOYN?
  • 19:16 - What is  Shiva’s  Basis of His SaaS Leader DNA?
  • 21:00 - Tips for Founders to Tackle New Industries and Markets
  • 22:11 - What does Shiva Would Build if He Could Start Again
  • 26:28 -  Current Cadence of Team Interactions, Decision Making & Promote Motivation & Consistency.
  • 28:22 - How to Hire Higher Level Management Talent
  • 29:53 - Making SaaS more Human
  • 31:38 - Advice Shiva’s Would Tell His 25 Years Old Self
  • 32:38 - Biggest Challenges Shiva’s Facing Right Now?
  • 33:25 - Instrumental Resources for Shiva’s  Success
  • 34:34 - What does Success Mean to Shiva Today
  • 35:51 - Get in Touch With Shiva

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