Shiva Rajagopalan is the CEO of Seven Lakes Technologies, SLT is innovating the digital landscape of oil and gas production. With over 20 years of experience in creating software solutions, he is recognized as an industry thought leader, an innovator, and a humanist. Shiva’s passion lies with creating tools that help people, first and foremost. For him, it’s not “just business.” It’s about improving people’s work/life balance.
Welcome Shiva, super excited to have you on the SaaS District show today!
During this interview we cover:
00:00 Postalytics, Stand Out With Direct Mail Automation
01:18 - Intro
02:11 - Shiva’s Background & Past Positions & becoming an entrepreneur.
04:00 - Where is Seven Lakes Technology in Terms of Size Today.
05:29 - What Was the Clear Problem to Solve in the Market?
06:43 - How to Sell a SaaS Solution in a New Market & Slow Adapting Industry
10:05 - How SLT Has Been Handling Data Security
11:04 - What Marketing Strategies & Channels SLT had Success with so Far
12:27 - SLT Go to Market Strategy
13:22 - What Marketing Efforts Haven't Worked so Far for SLT’s SaaS ICP
14:51 - What Haven’t Worked so Far
16:14 - What’s the Level of Customization for SLT’s SaaS Solution?
17:10 - What is The Pricing Model Factor for JOYN?
19:16 - What is Shiva’s Basis of His SaaS Leader DNA?
21:00 - Tips for Founders to Tackle New Industries and Markets
22:11 - What does Shiva Would Build if He Could Start Again
26:28 - Current Cadence of Team Interactions, Decision Making & Promote Motivation & Consistency.
28:22 - How to Hire Higher Level Management Talent
29:53 - Making SaaS more Human
31:38 - Advice Shiva’s Would Tell His 25 Years Old Self
32:38 - Biggest Challenges Shiva’s Facing Right Now?
33:25 - Instrumental Resources for Shiva’s Success