On this episode of Hit Subscribe, we talk to Dan McIvor, Chief Future Officer at Swanky, a leading Shopify Plus agency with a focus on subscriptions in the food and beverage industry.

Dan discusses his experience in food and bev and why they decided to double down in the fastest growing vertical in DTC. In addition to the wide variety of opportunities within the food and bev vertical, Dan believes it is one of the few recession-proof verticals and there is still lots of VC money available for brands.

Additionally, we dig deep on an article Swanky just posted on their blog, detailing their 12 steps for a successful ecommerce website. We pull out 4 major topics, detailing the Customer Portal, churn, influencer partnerships and partnerships in general, and building a community.

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Recharge: Seamless subscription commerce