In the world of branding and web design, aesthetics are important, but not only for the sake of making you look good, they must always serve a purpose beyond mere visual appeal. This is why — and not many people consider this — your design choices should be strategic, aligning closely with your business goals to maximise their impact.
In this episodes Maribel will give you 5 tips you need to consider to optimise your designs efforts to your business goals.