Artwork for podcast The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price
56 :: Stop Asking For Help. Start Building a Business Case Instead. Here's How.
Episode 566th April 2026 • The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price • Bradley Hartmann
00:00:00 00:17:34

Share Episode

Shownotes

What if the real reason your manager keeps saying “no” isn’t your idea—but how you’re presenting it?

If you’re spending most of your time on non-selling activities and still struggling to hit your number, the issue may not be effort—it’s influence. In this episode, we break down how to transform your ideas into clear, compelling business cases that decision-makers actually approve.

In this episode you will

• Learn a proven framework for gaining internal buy-in on resources, priorities, and strategic ideas

• Discover how to quantify your impact and communicate in the language executives care about

• Understand how to position yourself as a revenue driver—not just someone asking for support

Hit play now to learn how to turn your next request into a high-impact investment opportunity your company can’t afford to ignore.

Click HERE for the PRICE Framework Template

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.

Links

Chapters

Video

More from YouTube