There’s nothing more frustrating than knowing you could be making a HUGE difference to the people you help … but feeling invisible.

Watching other people become the go-to expert, while you wonder, “Why isn’t that happening for me?”.

In this episode of The Business of Stories, Susan shares the real reason some people become known for what they do - and why others stay forgettable, even when they’re incredibly talented.

You’ll discover:

• Why you need to decide what you actually want to get known for

• The secret weapon most business owners avoid

• Why you already have a personal brand, whether you know it or not!

• The reason people won’t remember you and how to fix it

• How to use stories to strengthen your positioning

• The simple shift that makes people start recommending you organically

• And what actually helps people feel safe enough to buy

This honest and empowering episode will help you stop blending in, get clear on what you want to be known for and start showing up with more confidence, consistency and intention.

If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]

Check out The Story Source here

Storytelling Mastery here

Download my Be The Guide Masterclass here

Download a free copy of The Business of Stories here

About your host Susan Payton:

When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!

In fact, that moment completely changed her business - and her life.

Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.

Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.

Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.

In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.

See my bio here

And my speaker page here

Connect with Susan:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/susanpaytonuk/

Facebook: https://www.facebook.com/SusanPaytonUK/

Instagram: https://www.instagram.com/thebusinessofstories/

Produced by Winter Audio.