You've named your methodology. You might have built a program around it.

But if you're still leading with the steps instead of the path, you're making it harder for the right clients to say yes.

In this episode, Tara breaks down the one step that separates experts who are truly scaling from those still stuck in the details: making your IP physical.

Using the game board approach, Tara walks you through what it actually looks like to package your genius - not just define it, but lead with it in a way that builds authority faster than any strategy on top of it ever could.

IN THIS EPISODE:

- The difference between having a Signature Pathway and leading with one in the market

- Why leading with the steps before showing the board costs you authority every time

- What the game board approach looks like in practice

- A real example: the expert who had everything packaged and still wasn't leading with it

- Why this comes before your offer, not after it

READY TO BUILD YOUR SIGNATURE PATHWAY?

The first step is the FREE Scalable Expert Business Audit.

Most expert business owners hit a ceiling that has nothing to do with their expertise.

The revenue stalls. The calendar fills.

And every strategy they've tried; adding new offers, more marketing, a bigger team adds complexity without changing the results.

That's a structural problem.

And this podcast is about the specific model that solves it.

I'm Tara Bryan, creator of the Infinite Scale Method™ and host of The Scalable Expert.

Each week I break down exactly how established expert business owners package their methodology, build a Signature Pathway, and create a business that scales without them in every session.

No hustle culture. No generic growth advice. Just the structural work that separates an expert business that's dependent on you from one that runs because of you.

If you're earning $100K–$1M and wondering why nothing you've tried has compounded this show is for you.

Want to learn more?

Take the free Scalable Expert Audit™, 10 questions, instant results, your structural gap identified in 5-7 minutes.

New episodes every week.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey, everybody.

2

Welcome to season three of The

Scalable Expert podcast, the show for

3

established expert business owners

who are maxed out on time and ready to

4

find the scalable impact of their work.

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I'm your host, Tara Bryan, founder

of The Scalable Expert and creator

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of the INFINITE SCALE™ Method.

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If you've built a business around

your expertise but feel stuck

8

in the time for money trap, this

podcast is your path forward.

9

Each week, I'll share stories and

strategies and shifts to help you

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step into a new scalable business

model by declaring your authority,

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packaging your expert framework, and

streamlining your offers and systems

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to ultimately become a Scalable Expert.

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Because it's not about working

harder, it's about building smarter.

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All you need is one signature expert

framework and you can deliver an infinite

15

amount of ways to be able to scale your

business, your impact, and your income.

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All right, let's get started.

17

Hey, in this episode I wanna

talk about a couple of things.

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So, one of the biggest things around

scaling your expertise and becoming

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a Scalable Expert is how do you

package your intellectual property?

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How do you package what it is that you do

that makes you an expert at your thing?

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Now I'm gonna talk a little bit about

this from a big picture perspective,

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because I think that one of the, biggest

sort of challenges that people have,

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other than like; what do I package, how

does that work, how do I know when I'm an

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expert, all those kinds of things, which

we've talked about on prior episodes,

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one of the biggest things is really

understanding that once you get to the

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place where you have that expertise and

you have a sort of a repeatable pattern

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for how you help people get results,

you don't have to have it defined yet,

28

but there's probably some way that you

somewhat consistently help people go

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from the problem that they have to the

result that they are desiring as you

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are working as a service provider, as an

expert, as a freelancer, as a consultant,

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however, you're doing it, right?

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So you're already in the game

of being an expert at something.

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The trick is how do you get to

be an expert and help more and

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more people without it maxing

out your time and your calendar.

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Because what happens is, is that we

become experts and people seek us

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out, which is amazing and so then we

all of a sudden are so busy we do not

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have any more space on our calendar.

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And so the better we

get, the busier we get.

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So how do we unravel that?

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That's the question that every expert

is asking, who is trying to scale a

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business, is how do you unravel your

expertise from your calendar but still

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remain in your expertise, still remain

doing the things that you love to do.

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Most of us don't start our business

so that we can eventually be just

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managing all of the people who

are doing the cool stuff that we

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want done in the business, right?

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And so how do you remain the expert, grow

your expertise, grow your authority in the

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market without it maxing out your time?

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That's really the question that

we're always looking to answer as

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we grow and scale our businesses.

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So first of all, one of the key things

that you need to do is look at your

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expertise a little bit differently.

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And that's when we talk about packaging

your IP, packaging, whatever it is

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that your, that's your sort of way or

path or structure for how you help your

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customers go from point A to point B.

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Now this is more than just well, this is

how I do it and here are the steps that

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are involved with it and you know, 80%

of my customers, I go from here to here

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and this is how I do all of the work.

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That's awesome.

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And that's what you need to really

figure out as you look at what does the

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pattern for how you're doing your work.

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How do you look at repeating

that for your customers?

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There are a lot of different things

involved with that, which I'm not

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gonna get into in today's episode,

but that's the first thing that

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you need to do is see that pattern.

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Then what a lot of times people

do is, oh, I have that pattern.

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I'm gonna give it a name and call

it tara's methodology, right?

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And my methodology is how I take

somebody from point A to point

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B and all of the steps and all

the things in the middle, right?

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We call that your IP.

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We call that your signature pathway,

so that you are packaging your IP

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into something that can be tangible

and live beyond you and your time.

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Once you do that and you can make it

into something that is packaged, it

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has a name, it has a thing, it lives

beyond you and you just showing up and

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helping people, then that's the very

first step is having that signature

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pathway or that sort of packaged IP,

however you wanna think about it.

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You can call it whatever you want.

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We call it your signature pathway.

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It's really when you put a stake in the

ground and say, this is how I helped

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my ideal customer go from here to here,

and you're consistently doing that.

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Now, a lot of times once that happens and

you have something physically packaged,

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you've called it your methodology,

your framework, whatever name you

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come up with, um, for a lot of times

people are like, okay, here's what

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it is, and then they maybe mention it

and it becomes the structure for their

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signature experience that they create.

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So their signature offer, but

they lose sight of it when they're

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talking out in the marketplace and

trying to build their authority.

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They still get into the weeds of all of

the things that they're an expert in.

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So they talk about the, this specific

detail or this specific technique

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that they use, but they lose sight,

the big picture IP that has packaged

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what they're doing into something

that's tangible that people can

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touch and pick up and understand

bigger than just you and what you do.

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And so this episode, I wanna talk

through that a little bit more because

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I see expert after expert after expert

doing this where maybe they've packaged

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their IP and they've given it a name and

maybe they've gone into AI and they've

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come up with some creative names for

it, and they've packaged it and they're

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starting to do some work around their IP.

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And, and it's, it remains content focused.

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It remains like, this is how I

do what I do, and this is what I

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do, and here's what it's called.

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But there's a bigger play here.

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And that is that is the sort of body of

work that is the thing that, that sets you

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apart from everyone else in the market.

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It becomes your authority.

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And the more tangible you can make your

authority, the more you're able to grow

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and scale without your time, right?

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It's the difference between an expert

who shows up and is like, trust

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me, I can help you or buy my thing

because I know that it's gonna work.

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When you can stand and say, here is this

the step-by-step process that I take you

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through, and here's what it looks like

and here's, here's what it like, it's

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packaged into this thing, that becomes

more tangible, that builds your authority

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faster than the, hey, just trust me.

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I'm going to do this right?

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And then you go back and you figure out

what you need to do in order to deliver.

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That's different then leading

with this in the market.

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So one of the best ways that I

can help people make this physical

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is to really think about it

like it's a map or a game board.

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And you think about, so let's do

the game board analogy, right?

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So when you are playing a game and

you're playing a game that has pieces

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in a board and all the different things.

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So it's a physical game

that you take out of a box.

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You have the game board with, you

know, various pieces or various things

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that you're supposed to do on it.

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And then all of the the game elements, all

of the directions, all of the places that

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you stop on the game board, all of that

is something that's pre-created, right?

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So somebody doesn't just give you a box

and say, here you go, figure out what

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the, you know, what you want this to be.

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Figure out what goes inside of this box.

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No, it is a pre-created experience for

the person who's purchasing the game.

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The mechanics have

already been figured out.

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The physical aspects

have been figured out.

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The strategy has been figured out.

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The pieces and how somebody goes

from starting the game to ending

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the game, how do you win the game?

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What does that look like?

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What are all the pieces

doing on the game board?

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All of that has already been

created and put into the box.

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So when you're thinking about your

signature pathway, or packaging your

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IP, how do you physically create the

experience so it goes in the box?

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Then when you're presenting

it to someone and you're like,

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here it is in the box, right?

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Here's the physical aspect.

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It's called this, whatever your

experience is called, whatever

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your pathway is called, and this

is how you go from starting the

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game to ending the game right.

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Here are all kind of the cool

features and different things that

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are happening inside of the game,

but you already have it defined.

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And so often when we package

our expertise, we don't

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actually have it defined.

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We say that it's defined or maybe we've

gone into AI and like, you know, make

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this into a nice framework, title or

whatever, but you haven't physically

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designed it yet, for yourself, for

your team, or for your customers.

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So when you are leading with it out of

the market, like I really want you to

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think about how do you make it physical?

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And sometimes that's creating

your own game board, right?

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You need that in order

to make it physical.

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Your clients need that in order

to visualize what it is that

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you're saying when you take

them from point A to point B.

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And your team, if you have a team,

they need that as well, right?

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How often has your team come

to you to be like, and what is

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this and how does this work?

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And you know, blah, blah, blah,

and you're like, I got this right?

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This is my expertise.

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I got this.

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So we need to make it physical.

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We need to make it something

that we lead with in the market.

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Because the difference between saying,

hey, here's here is the signature pathway,

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here's how I help you go from point A to

point B in the fastest way, because I've

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already experienced it, I already have

the game board i've already designed.

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It is a totally different

conversation than, hey, I

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have this approach that I use.

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It goes from here to here, and blah, blah,

blah, blah, blah, blah, blah, blah, blah.

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Just trust me and come into

my thing and make it happen.

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Because that's when we all get distracted.

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And to be honest, sometimes people are

like, do you really have a game board?

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Do you really have a game?

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Or is it something that you're

just creating on the fly?

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And, I was observing someone doing a

session today who has a great methodology.

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They've defined it, they've

written a book about it.

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They have a whole signature program.

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All of the different things that we talk

about, and she didn't mention it once.

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She did not mention her overall

signature methodology that she uses to

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take her ideal customer from point A to

point B, so she can guarantee results.

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She can say to people, this is what

you get once you've gone through

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my signature pathway, right,

once you've experienced my IP.

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She didn't even mention it, which tells me

that while she has that and she's leading

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with, she's using her content to lead with

it, she's still stuck in the details of

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all of the steps that are inside of it.

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Which, when somebody's making

a buying decision, they don't

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necessarily need that yet.

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They need to know that

you have a game board.

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So if she were to take this, take her

game board and say, you know what,

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we're just gonna focus on this one

square on my board, and I'm just gonna

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talk to you about this one square.

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And she doesn't talk about the

fact that it's on a game board.

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She doesn't talk about the fact that it's

one part of an overall way to go from

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the problem to the solution or to the

starting line, to the finish line, right?

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If you don't have the context for

that little part, somebody isn't gonna

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see that there's a bigger path that

they, or you, or me or whoever the

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expert is, has the solution, right?

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Because it's just like this

little slice of depth that doesn't

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have the context around it.

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So I challenge you if this is you

and you have a tendency to really

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dive into your expertise in all of

the details and all of the great

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things that you know is to pull back.

205

Make sure you're always connecting

everything that you're talking about

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to the bigger game board, to the bigger

path and pathway that you have to

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take your customer on a journey from

where they are to where they want to

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go, that is going to help you sell.

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That is gonna help you build

authority in the marketplace.

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That is gonna help you actually help

your customers, and it's also gonna

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help you and your team stay out of the

weeds so that you are always connecting

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it back to that bigger picture.

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So hopefully this helps you, and

helps you see that like the first

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piece isn't to create your offer.

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The first piece is not to create like the

little tiny pieces within your expertise.

216

The first step is really to show

somebody that you are the authority

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because you have a packaged pathway

that they can experience that helps

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them go from point A to point B faster

than they can do on their own, right?

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Faster than they can do with somebody

else who's like, just trust me.

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I'll do it for you.

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Right?

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That, that pathway, that authority

is gonna help you go from where you

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are today to where you really wanna

go as a Scalable Expert, right?

224

When you can unbundle your expertise

from your time, that is when you

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can start to grow exponentially

and help ten, a hundred, a thousand

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customers without it burning you

out or burning out your calendar.

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And you do that by really focusing on

creating that physical, tangible aspect

228

of your IP, of your signature pathway.

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And it's not creating your offer.

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It is not creating the thing that

you want to sell to people or the

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container that you wanna put them in.

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It's really just saying, here is how

I take my expertise and help people

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consistently get from where they are

today to where they want to go, right?

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That is step one is just doing that

and has nothing to do with your offer,

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nothing to do with the container in

which you're putting your experience

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or building out your experience.

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So really take that and look at that as

the first step is making your IP physical,

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making it tangible, making it into

something that you could put in a box.

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Then talk about the box, and then

after you talk about the box,

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then you can get into the pieces.

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But don't talk about the pieces until you

have talked about the box and the actual

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pathway that you are most qualified as an

expert to deliver to your ideal customer.

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All right, so hopefully

this helped you today.

244

Really, you may have to repeat this

a couple of different times, but

245

this is a critical difference between

experts who are really, truly scaling

246

beyond their time, and experts who

are just stuck in the minutiae, right?

247

They have it, they say, oh,

yeah, well that was easy.

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I, I packaged my IP.

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Here it is.

250

It's called the Infinite Scale Method,

or the whatever method you want to

251

call it, but they're not actually

leading with it in the market.

252

They're not using it as a way to

describe how their expertise is

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producing a result for a customer.

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And so they, they're still getting lost

in the details of what it is they do,

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how they do it, or what their expertise

is around that little part and piece.

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So do that first.

257

Really look at packaging it, start talking

about your methodology as a methodology.

258

Not of any of the steps and the

frameworks and the details and the

259

content and don't like, try not to get

into those weeds as you're starting

260

to lead with your signature pathway.

261

Really just dial that in.

262

That's what's gonna help you build

authority and trust in the market,

263

which is super, super important right

now, and then you connect that to all

264

of the ways that you actually will

help somebody get to the transformation

265

that they are, they are hoping to

have when they're working with you.

266

So that is the very first piece.

267

I'm gonna stop there, but,

but really think through that.

268

If you need help with

this, here's the deal.

269

Like it is completely normal for an

expert to be tied into the details

270

of what their expertise is because

of course, you're an expert, right?

271

Like you know it better than everyone

else, that it's hard to pull back and

272

look at the forest from the trees.

273

If that is you just recognize that this

is a normal part of this process and

274

you may need some help getting there.

275

We have different ways that you may

be able to engage with us, so we

276

can help you sort of read that label

while you're inside the bottle.

277

So if you need that, in the show notes

somewhere as a way to get in touch, please

278

feel free to, to reach out to myself

and my team, and we are here for you.

279

If you love this episode, give it

a rating and send it out to your

280

colleagues we would love to have more

listeners who are able to go from

281

overwhelmed to infinitely scalable.

282

Alright?

283

In the meantime, enjoy your

week and practice really

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leading with your authority.

285

Think about it as putting it into a box.

286

Honestly, sometimes I do talk to my

customers and I'm like, listen, go get a

287

box, doesn't matter what's in it, right?

288

Go get a box and start to

really put all of your pieces

289

in the box and see what happens.

290

Start to build that game board and put

it on there physically so you can see

291

the starting line and the finish line and

all the, the ways that people go through

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and what they need to do to get from

the starting line to the finish line.

293

You can do that yourself and get to

that point where you have a clear path.

294

The way that you start leading

in the market and with your

295

customers will start to shift.

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Alright, see you next week.