Let’s cover 3 different podcast marketing ideas that will work for you. Whether you’re just launching your podcast or simply want to increase your podcast followers and subscribers.

3 Podcast Marketing Ideas

When you produce a podcast, focusing on specific marketing channels can significantly impact your podcast’s success. Here are 3 online marketing strategies that can increase your listeners and the success of your podcast.

Branding

The foundation of your marketing efforts will hinge on a well-established brand for your podcast. A brand is a promise to your listeners. A promise of what content you are producing for your listeners. Plus, listeners need to have a positive impression of your podcast. 

Effective branding begins with an attractive logo, thumbnail artwork, color palette, and accompanying branding elements that serve as the image of your podcast.

All of these elements will be incorporated throughout all of your digital marketing efforts. For example, your website, podcast business cards, and online promotions should all have cohesive branding. This will help build your podcast brand recognition and awareness.

You may already have your logo and branding figured out. Or is it time for a refresh? You can turn to Circle270Media to help you create the perfect brand image for your podcast.

Website

Listeners from all of your marketing channels will be directed to your podcast website. And I mean a podcast website outside of your podcasting hosting platform. 

With this in mind, you want a clean design and an easy-to-use interface. This will increase engagement and get more followers to your podcast. 

Make it easy for your podcast website visitors to find all the necessary information about your podcast. It can influence their decision to follow your podcast, or other calls-to-action you have in place. Some items to include would be..

• About your podcast. Include a photo of yourself and your co-hosts to make it more personal.
• Testimonials from listeners.
• Contact information, such as email address and social media.
• Links to your podcast on podcast directories.
• Pages specific to each episode. This is for SEO purposes, and for page sharing opportunities.

You can design a website on your own from a pre-built template using website builders such as Wix, Squarespace, or WordPress. If this is too much for your time and abilities, Circle270Media works with a number of website builders that know podcasting.

Email Marketing

Smart podcasters rely on email marketing to grow their podcast. For example, over 80% of small business owners use email marketing to acquire and retain customers. So why not use the power of email marketing for your podcast!

Start by building your email list. One way is by simply asking your listeners for their contact information and permission to reach out to them. You can also collect emails on your website and within your podcast episode content. Include calls-to-action on your site that encourage visitors to sign up for email communications.

For instance, write something like “Sign up for our email newsletter for bonus podcast content from each episode.” Then include a sign-up button on your homepage and at the bottom of each podcast episode page.

Just remember not to send too many emails. Start at about two emails per month, or in sync with your episode publishing rhythm. Adjust accordingly after a few months by keeping an eye on your email newsletter statistics.

Personalizing your subject lines can also build a better connection with listeners and increase how likely someone is to actually open the email. Studies show that emails with a personalized subject line generate a 50% higher open rate. So it’s worth the extra effort.

Need some ideas on what email newsletter service would best fit your podcast?  We have a number of options for you to consider, all based on what you want to do with the newsletter.  Contact us to talk more about it!

Find a marketing strategy that fits for your podcast.

Implement some of the online marketing initiatives mentioned above and see what works best for you.

If you’re looking for more tailored help, then be sure to connect with our dedicated team of podcast professionals. We’ll help your business create a podcast from planning and launching to editing, presentation skills, promotion, and monetization. 

Interested in speaking with one of our professionals? Click here! We’ve put together a questionnaire to quickly fill out.  This will help us help you prior to our first information meeting, which you can schedule when you complete the questionnaire. 

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free daily Open The Mic Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.