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Episode 13: Finding The Next Wave Of Consumer Demand With Mike Michalowicz
2nd November 2016 • Breakthrough Success - Content Marketing That Works • Marc Guberti
00:00:00 00:32:32

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On today’s show, I interview 4-time best selling author and super successful entrepreneur: Mike Michalowicz. As someone who was stuck in a job he hated, and a life that didn’t quite work him, Mike strived to change his outcome. He suddenly left his job and pursued the path of entrepreneurship. With all that knowledge garnered over years of hard work, Mike gifts us serious nuggets of brilliant insight and information throughout the episode.

Listen in to hear Mike talk about his journey, driven in large part by fear. He went from knocking on people’s doors to selling his multi-million dollar businesses to Fortune-500 companies and the like. We follow on from that listening to how even the greatest rises to success can be filled with failure and why even after having that great initial success, lifetime success is not guaranteed.

We are fortunate to be given insight into the ups and downs of Mike’s business and how it’s come to be. After we explore those ups and downs, we then hone in on finding the next wave of consumer demand. Mike goes into greater detail about that in his book Surge

There’s references to his other books for any Mike Michalowicz fans. Mike’s high school nickname is also mentioned for any uber fans of this successful entrepreneur. 

I’ve known Mike for a long time during my entrepreneurial journey. I have heard him speak multiple times and gotten to know him very well. It was a pleasure to have him on the show.

 

Important Links from the show:

www.mikemichalowicz.com - Mike’s Personal Site

http://www.mikemichalowicz.com/store — All of Mike’s books (including Surge)

 

Learn:

- Mike’s advice for breakthrough entrepreneurs

- Mike’s favorite inspirational quote

- Why you should prioritize action over information

- 3 tips for spotting the next big wave in consumer demand

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