S1 5. Types of Audiences and Listeners

Episode 5 • 15th February 2023 • The Podcast Space • The Podcast Space, Ana Xavier

00:00:00 00:08:16

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If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have?

This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners.

Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one.

Want to learn more about how to maximize new listeners? Listen to the full episode below!

Takeaways from this episode:

There are 3 types of podcast audiences.
Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and online brand.
Create content to convert new listeners: By understanding your different audiences, you can create a path that appeals to them and helps convert them into new listeners.
With an awareness of your audiences, you can create more impactful content and grow your podcast. Don't underestimate the power of understanding your audience!