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The Vitafoods Insights Podcast - Informa Markets 5th July 2018
Showcasing the Power of Storytelling and Transparency
00:00:00 00:14:37

Showcasing the Power of Storytelling and Transparency

Making science accessible to everyone – from business partner to consumer – is crucial to both ensuring transparency and good communication between all parties.

Golan Raz, Head of Global Health Division, Lycored, walks us through the Lycopedia, displayed at their stand at Vitafoods Europe 2018, and how this showcases the power of storytelling to educate the consumer and the industry at large. Golan explains how consumers are able to trust a company more when there’s extensive storytelling and the company is transparent about its ingredients and practices and advocates for greater education across the industry.