Join Ray Green, as he explores a common conundrum among consultants: How long should your lead magnet be? In this episode, Ray shares insights from his mentor Dan Kennedy, emphasizing that the effectiveness of a lead magnet lies in its relevance, emotional resonance, and value delivery, rather than its length. Discover why viewing lead magnets as individual products and understanding your audience's journey are crucial for crafting compelling content. Tune in for actionable tips on delivering value at every stage of your funnel. If you're ready to elevate your marketing and sales game, this episode is a must-listen! Subscribe now for more invaluable business insights from Ray Green.