Shownotes
Learn to master the famine period of paid traffic so you can make a measured approach to stay ahead in the eCommerce game!
In this video, Kasim sits down with eCommerce Marketing & Business Development Consultant, James Crame, and they discuss the SOP James employs during low periods to ensure success when running paid traffic. Listen to this episode now as Kasim and James share possible difficulties you may face with paid traffic and how to overcome them.
Connect with James Crame on LinkedIn:
Watch the full video here:
🔥 Mastering the Highs and Lows of Paid Traffic for eCommerce Success:
• 🔥 Mastering the Highs and Lows of Pai...
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
💣 The Ultimate Guide to Google Ads for 2023:
• The Ultimate Guide to Google Ads for ...
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information. 🚀
We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!
Visit: https://sol8.com/free-stuff/
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
Connect with Kasim here: https://smartlink.metricool.com/publi...
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Transcripts
your next note, how to keep a cool head, and what to do during the
2
:famine period, you've got, I don't
want to say an SOP, but you have
3
:some advice to people as to, what to
do steps and processes, et cetera.
4
:first thing, have you made any
changes to your website recently?
5
:This is like the first thing checking
your site actually functions.
6
:So we've covered making sure your cart
works, your checkout works, you can
7
:register as a guest, you register.
8
:So on and so forth.
9
:Multiple devices that you can use.
10
:it displaying properly?
11
:Once you've worked through that and you've
worked out that it's not the functionality
12
:of your site, then, like you say, if
your traffic's good, you need to start
13
:looking at, potentially, Your offering.
14
:what we will tend to do is we'll go
and do what we call a visibility check.
15
:we will go on to Google.
16
:We will go and see if our product
placement is good for Google shopping
17
:ads, for instance, if it's e commerce,
but it's search ads are there.
18
:That your normal organic
rankings are there.
19
:So if you're using a tool like SEMrush,
if you've set that up previously
20
:to your outage, you should have
an idea of where some of your best
21
:performing keywords sit normally.
22
:and you can go and look at those and
go and say, I used to be position
23
:three for my best selling products.
24
:Has that now gone?
25
:is that disappeared?
26
:once you've said, I'm definitely
there still, is your offering good?
27
:Is your pricing right?
28
:is there a new competitor that's beating
you to the punch on their pricing so
29
:that you're getting some of the clicks
and you're seeing the traffic maybe?
30
:I don't know if I'm the
only person who does this.
31
:I feel like a lot of people, I've
definitely got a friend who has way
32
:too many tabs open all the time.
33
:I go down the line.
34
:I'm like, open.
35
:Exactly.
36
:So you get all the visitors, but
if someone's price is cheaper,
37
:you just see that as a bounce.
38
:And.
39
:You've got to make sure you're
offering offerings competitive now,
40
:you're offering can be competitive
in a number of ways, right?
41
:It can be the delivery speed
might be the way you're offering
42
:your offering is better.
43
:It might not always be price.
44
:So that's worth considering.
45
:But if someone's significantly
cheaper than you, that's
46
:always a really painful factor.
47
:And that's something that you
might find and think, okay,
48
:this is my best selling product.
49
:I'm normally selling 100 of these a day.
50
:It's stopped.
51
:Is this new competitor that's all
that's just popped up is now occupying,
52
:the top product shopping bar, and I'm
focusing on shopping because it's the
53
:easiest one to use as an example of this.
54
:are they poaching your customers?
55
:you're still getting the traffic, but
you're not getting the transactions.
56
:And that might be a factor.
57
:And that can be a factor if
your traffic's dropped as well.
58
:you might see less traffic because this.
59
:people aren't even getting
to your website, maybe.
60
:if that's not the case, then you need
to start looking into your merchant
61
:center, make sure that your feed is,
you're getting a click through rates,
62
:you're getting all those sort of things
that you need to see when, that indicate
63
:how your site is healthy at that point.
64
:So we'll go through, we'll
make sure that you're visible.
65
:Your offering is good.
66
:if that's all good, you can
start to breathe a bit easier
67
:it's just a trend in the market.
68
:And it doesn't necessarily mean it's
always a trend in the market, but you've
69
:got a good indication that it's not you.
70
:If your pricing is good, visible.
71
:Why wouldn't people be buying
from you like they normally are?
72
:there are other factors you can
find when you're in that process,
73
:like your ads aren't there.
74
:Has your card been declined?
75
:it happens.
76
:I'm sure you've had Yeah, it's
especially with the, obviously
77
:Google changes their costings and
you, sometimes hard to predict what
78
:your spend is going to be, right?
79
:depending on how your account's set up
and, I've seen multiple accounts where
80
:they look oh, our ads aren't working.
81
:I don't know why.
82
:there's a card declined email in some
admin inbox somewhere, that they don't
83
:know about, that's, once you've done all
that, there are other things you can do.
84
:And we talked about, Having friends in
the marketplace and, how you can get
85
:idea of who else is in the marketplace
that, you deal with on a daily
86
:basis, say your suppliers, et cetera.
87
:often you go ask them,
How are things going?
88
:are you busy?
89
:What's going on in a casual way?
90
:don't obviously pick up the phone
and go, Hey, our sales have stopped.
91
:Please help.
92
:Oh, I do that now.
93
:I'll call my agency buddies and be
like, dude, I am bleeding right now.
94
:what is going on?
95
:And it's always interesting because, I've
got some friends that I'm close enough
96
:to where they're like, Oh no, me too.
97
:And that's when I'm like, thank God.
98
:thank God, but the minute, they're
like, Oh man, we're just crushing life.
99
:That's when I know, okay, I
suck at something and I need
100
:to go figure Something's wrong.
101
:Yeah.
102
:now it's just time to diagnose what it is.
103
:I think, the biggest thing that take
away from the situation once you've
104
:gone down that list of panic and what's
going on and try and diagnose everything
105
:you can, and you get to the bottom
of the party, you're like, Oh, Okay.
106
:I've given myself a small checklist
of jobs because I found out that there
107
:is a new supplier that's got a better
image than I've got to drag people
108
:in or a better headline on their ads,
or they've got a better page title on
109
:my best selling product, so I to make
some changes or I've lost an ad rank.
110
:search into position.
111
:So maybe I need to go revisit some of
my page content get that bumped up.
112
:but once you've gone through that,
you've got like a nice window where you
113
:can go, I don't need to panic so much.
114
:I don't need to make any knee
jerk reactions, which is a
115
:fatal mistake in my opinion.
116
:You can then adjust those.
117
:Few things that you've actually taken a
measured approach to and take some time
118
:to actually get on with your normal job.
119
:I'm terrible.
120
:I'm saying this is a bad thing to do
and don't do it, but I do it myself.
121
:You can find yourself just staring
analytics and trying to wish sales
122
:into the inbox and you're like,
come on, I need another inquiry.
123
:I need another order.
124
:Come on, we need to do this.
125
:you're not going to change anything
by just staring at your inbox.
126
:You might as better off using that time
to be productive and just get on with
127
:what you were planning on doing that
day before the phone stopped ringing.
128
:Yeah, I had a business partner
who's maybe the best salesperson
129
:I've ever known in my entire life.
130
:And he always used to say,
We don't control our results.
131
:We control our activity.
132
:And that always used to frustrate me
because I was like, I want results.
133
:I don't want activity.
134
:And and he was a hardcore sales guy.
135
:So his whole thing was like,
how many calls have you made?
136
:Cause if you haven't made a hundred
calls, you're not going to make a sale.
137
:And if you make a hundred calls at
clockwork, you're going to make the sale.
138
:And I feel like the same thing is
true for e comm, maybe not quite.
139
:Why it is connected, but it's
how much content you're creating.
140
:How many links have you built?
141
:How many strategic
partnerships have you built?
142
:How many booths have you done?
143
:How many videos have you shot?
144
:How much are you doing on social?
145
:And you'll figure out what the
equivalent of your a hundred calls is.
146
:And now, I've made my a hundred
calls and if things are down, you
147
:know what levers to go pull on.
148
:Yes.
149
:definitely.
150
:that's a good takeaway.
