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58. Solving the Uncertainty in Farming with Digital Playbooks
6th September 2022 • Fresh Takes On Tech • International Fresh Produce Association
00:00:00 00:21:49

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The uncertainty of farming conditions is one of the toughest challenges the produce industry faces. 

Thanks to Founder and CEO Ros Harvey of The Yield, their mission is to help create a digital playbook based on valuable data from farmers that will help protect their produce.

Join us as we discuss:

  • Establishing digital playbooks to improve growing and supply chain conditions
  • Solving uncertainty in farming, like weather
  • Developing a sales cycle based on value through data collection