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167: Lift Your Life to New Levels with Peter Taunton
22nd June 2020 • Everyday Mindfulness Show • Holly Duckworth
00:00:00 00:32:31

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“You really miss something when we equate success to money. Balance and presence is the key to success.” Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness to create an affordable, 24-7, results driven gym differentiated from the impersonal, expensive big box experience. Today there are Snap Fitness franchises in 2500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn't stop there. Taunton is a expert at understanding consumer desires and fulfilling them. In recent years, he has acquired and founded several brands to round out the consumer fitness experience: 9Round, Farrell's, YogaFit, STEELE Fitness, Fitness on Demand. Together with the Snap Fitness they comprise one of the world's largest wellness franchise organizations with over 6000 locations across multiple brands serving 165 million workouts and counting. Peter's accomplishments have been well recognized by the business community. In 2010, he was named an Ernst and Young Entrepreneur of The Year. For Taunton it comes down to one word: passion. He has it, he teaches it and the results speak for themselves. Even as his operations expand, he remains ever committed to providing owners and members with the tools and programs they need to reach life changing goals. Some of the questions that Holly and Peter explore: ·     How did you create a vision of growing a wellness franchise? ·     What are tips and strategies get you into the flow and keep you there? ·     What is your daily mindfulness and physical fitness practice? ·     How are you building your CBD business? Peter says “I love my life!” And in his life the common thread is wellness, physical and mental. Having the right mindset and being prepared to do the work by setting up a chronological order to set up new businesses. Take small bites and work your way through it. Thin yourself from the herd to be visible and impactful. He found himself finding that money doesn’t buy happiness. He was wealthy, but single, and focused on philanthropy in order to create a life that made him happy. He started posting his daily devotionals and gained a following Luck and hope is not a business plan. Along with his daily devotional, he has a to do list that he’s kept since he was twelve years old. Social media has become an avenue for him to express himself – if you see four guys in a meeting, three in suits and one in jeans and flip flops – he’s the one with the money. He rides his bike around Miami to meetings. He prays with those he meets with. Known as Pistol Peet, even the homeless community leans on Peter to bring smiles and connection. Peter looks back at his life and asks “What did I miss? What would I have done differently?” And, responds, “I wish I would have danced more. He wishes he’s spent more time with his family, church and friends. He built 377 stores in a year! He was able to hire the right talent and get them to stay in their lanes. He has used the same systems and processes over the years and they have worked successfully whether he was opening 5 stores a month or 377 a year. Peter started working out when he was thirteen and just never stopped. He manages his weight and body fat and can do more pullups today than when he was in his twenties! You really miss something when we equate success to money. Balance and presence is the key to success. Peter gives 10% of his profits in his CBD sales to charity. He is in it for the challenge of building a consciously run company. Follow Peter on Instagram @Peter_taunton or on Twitter @petertaunton. For more information on Peter’s CBD Business, go to Remember Mindful Matters and So Do You! For more mindful resources go to