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Product Bundle Campaigns: How to Grow Your List the Remarkably Easy Way
Episode 164 • 9th December 2022 • Women Conquer Business • Jen McFarland
00:00:00 00:43:24

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Jen:

Hello and welcome to the Women Conquer Business Show.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

We're your go-to small business marketing show covering breaking marketing news

Jen:

that affects you cool apps we found, and a deep dive into a marketing.

Jen:

With a side of motivation and inspiration.

Jen:

We'll also talk a little about our own entrepreneurial journeys as well.

Jen:

Are you ready?

Jen:

Let's get started.

Jen:

Hey, hey, hey, hey.

Jen:

Welcome to Women Conquer Business.

Jen:

I'm Jen McFarland, joined by Shelley Carney.

Jen:

Today we are going to talk about how to boost your business

Jen:

with a product bundle campaign.

Jen:

And I asked Shelley to do this because when I first started my.

Jen:

I learned about these like right away the ultimate bundles and

Jen:

they bring all this stuff and I've never really known how it works.

Jen:

So what is a product bundle campaign and how can you collaborate

Jen:

with other creators in your industry to put one together?

Jen:

What are the benefits and costs involved?

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As I said recently, and she talked about it on this show, Shelley participated

Jen:

in info stack's content creator Super Stack Black Friday campaign, and she's

Jen:

gonna share how she connected with info.

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All the steps she took to increase sales and grow her email list

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so that we can all do it too.

Jen:

Woo.

Jen:

How you.

Shelley:

I'm doing really well this week.

Shelley:

We had a lot of fun.

Shelley:

Toby and I got to go to a couple of holiday parties.

Shelley:

Last Saturday.

Shelley:

We went to a fam family and we went to a friend's house.

Shelley:

They actually have a house that was converted from a warehouse,

Shelley:

or it was actually a store warehouse type of a building, and

Shelley:

they converted it into a home.

Shelley:

It's really nice home, but it's in a district that you wouldn't

Shelley:

expect a home, so it's a little odd.

Shelley:

But the whole reason they were doing it on that day was because there was

Shelley:

supposed to be this Twinkle Light parade on Central, which is Route

Shelley:

66 that goes through Albuquerque.

Shelley:

Oh yeah.

Shelley:

And it rained the pick, it picked that one day to rain all day and all night.

Shelley:

And . Oh my God.

Shelley:

We hardly ever get that much rain, but it was just like, oh, I'm gonna rain on

Shelley:

your parade, . So we didn't go to the Twinkle Light Parade, but we did go to

Shelley:

their place and had a good time there.

Shelley:

And then Tuesday we went to the Jingle Mingle, which is a

Shelley:

business party kind of thing.

Shelley:

A friend of ours, she runs a business.

Shelley:

Called exhibit and she puts on trade shows and she helps people put on

Shelley:

trade shows and she does displays and she's, really integral into

Shelley:

the Albuquerque business community.

Shelley:

So we wanna make sure we were there yeah.

Shelley:

To say hey, and to be seen and to win prizes.

Shelley:

So Toby and I , we're like to win our prizes when we're there.

Shelley:

So one of the things they did was they gave you, Number.

Shelley:

And then at the right time, you're supposed to look and see what your

Shelley:

number is and then find two other people who have the same number by

Shelley:

running around and talking to people.

Shelley:

And Toby and I just really ran around and said, are you this?

Shelley:

Are you this?

Shelley:

Are you this?

Shelley:

And we found our people first.

Shelley:

And so he won a prize.

Shelley:

And I won a prize and I won this prize.

Shelley:

It's called a Float spa.

Shelley:

I don't know if you've ever heard of it.

Jen:

I've.

Jen:

Have you I've done it.

Jen:

It's so fun.

Shelley:

Yeah.

Shelley:

So I'm looking forward to it, and I'm like, okay.

Shelley:

I hope I don't get freaked out by being in an enclosed floating bathtub thing.

Shelley:

Yeah.

Shelley:

But

Jen:

yeah.

Jen:

Because what they do is they put so much salt in the float place that like mm-hmm.

Jen:

, I fell asleep.

Jen:

Like, how weird is that?

Jen:

Wow.

Jen:

I'm just like floating on my back and then I like rolled over and

Jen:

got like water on my water in my mouth and I was like, oh, . , sorry.

Jen:

Yeah, melt.

Jen:

And I was like I guess I relaxed cuz it's supposed to be, it's called

Jen:

zero gravity and it's like sensory deprivation and all, it's awesome.

Jen:

So you time look forward to that?

Jen:

Yeah.

Shelley:

How about you?

Shelley:

What

Jen:

do you mean to so for those of you, God bless you, that have

Jen:

listened to the show since 2018.

Jen:

My friend Liz Zurk, and I used to do an episode called Word of the Year, and she

Jen:

texted me and said, are we gonna do it?

Jen:

We gotta do it.

Jen:

We gotta do it.

Jen:

And because now the word of the year's gotten more interesting, since

Jen:

it's no longer pandemic , like the word of the is more interesting.

Jen:

So over the weekend we recorded a bonus episode of just Liz and I.

Jen:

Women conquer business that we'll release at some point before the

Jen:

end of the year going through the Oxford English Dictionary and

Jen:

Miriam Webster Words of the Year.

Jen:

They're two different words, is based on searches and use,

Jen:

and it's always pretty fun.

Jen:

And it has nothing to do with marketing . It's just an excuse

Jen:

to talk about something different.

Jen:

Although one of the words of the year is related to marketing ish, and so

Jen:

there's a little talk about it, but.

Jen:

, not like with Shelley and I do here every week.

Jen:

The other thing that happened is I realized that I have sold, I'm gonna put

Jen:

this up here on, add it to the stream.

Jen:

I realize now that I have sold 400 courses on AppSumo, the ultimate

Jen:

podcast planning checklist.

Jen:

It's $3.

Jen:

It's like an insane.

Jen:

Value for $3.

Jen:

And I had somebody emailing me this morning who was like so can I can't

Jen:

share your course with people.

Jen:

I'm like, no.

Jen:

I'm like, it's $3 a person.

Jen:

. So it was just funny, AppSumo people want to get as much as

Jen:

they can at this point for $3.

Jen:

It's, it's just exciting to have sold that many.

Jen:

It's really been a list building activity for us.

Jen:

It was also a test to see like how selling on AppSu.

Jen:

I've thought about how meta is this making a course about how

Jen:

to sell on a course on AppSu.

Jen:

Like it's just like this meta situation.

Jen:

And anyway, so I had not really been keeping track at all about how

Jen:

many people had bought the course.

Jen:

I do keep track of things like the reviews to make sure that

Jen:

it's doing well, and it is.

Jen:

So now I'm like, okay, so what's next?

Jen:

This has been here for a.

Jen:

, know, when you think about it, a year, 400, 400 courses sold.

Jen:

That's not bad.

Jen:

. Like I've done relatively no marketing for this, and it's

Jen:

been a really great experience.

Jen:

So now I'm retooling the course, updating it will re-release it because

Jen:

as AppSumo normally is lifetime access.

Jen:

So whatever updates I make, they go out to the whole community who.

Jen:

and migrating my courses to another platform because I

Jen:

honestly am not a fan of teach.

Jen:

and in the process of making a lot of really great changes.

Jen:

But it is I don't know, do we have like applause or something?

Jen:

Like I'm very celebr

Jen:

. Shelley: Now you gotta

Jen:

exciting to have sold 400 of something.

Jen:

That's right.

Jen:

It's neat.

Jen:

So that's my big what's going on over here.

Jen:

Are we ready for some marketing breaking news?

Shelley:

You betcha.

Shelley:

All right, so Jen and I took a look at the state of marketing Salesforce

Shelley:

research, and do you wanna share that or?

Shelley:

I, I

Jen:

can, yeah.

Jen:

Let me pop it up.

Jen:

Okay.

Jen:

So you can start talking about it and I'll pop it

Shelley:

up.

Shelley:

It's.

Shelley:

It's a a gathering of research from marketers, mostly marketers who work

Shelley:

for large companies, what they're doing, what they see happening, what's

Shelley:

working number one thing that's working, email , talking old school still works.

Shelley:

Hang in there, do your emails.

Shelley:

And as Jen's told us how she grew her email list with selling all of

Shelley:

those courses, Through AppSumo a great way to grow your email list.

Shelley:

Be thinking of these types of campaigns that can help you to

Shelley:

boost the growth of your email list.

Shelley:

And the second thing I wanted to make a note of is looking

Shelley:

ahead to 2023 marketer c.

Shelley:

Improving skills is important in content marketing, campaign

Shelley:

strategy, and data analytics.

Shelley:

We're all about that here at Women Conquer Business, and I especially

Shelley:

am about content marketing.

Shelley:

So focus on your content marketing if you haven't started doing it yet.

Shelley:

And I talked to somebody this week.

Shelley:

I am.

Shelley:

She does a lot of.

Shelley:

Work with other companies, teaching them to reach out on LinkedIn and to

Shelley:

yeah, half automate that and half, personalize it, to bring in new leads.

Shelley:

And then I asked her what are you doing for content marketing?

Shelley:

And she said we're gonna get into that in the next year.

Shelley:

So a lot of people on the precipice of diving into content marketing, , if you

Shelley:

need help with that, if you wanna get started with that, please contact Jen and

Shelley:

I and we can walk you through the process.

Jen:

Absolutely.

Jen:

And what I, what excited me the most about this Salesforce report is these are

Jen:

things that we have been talking about for a year since we started doing this.

Jen:

Mm-hmm.

Jen:

together, which has been almost a year.

Jen:

I can't, yeah.

Jen:

I can't even believe it.

Jen:

It's flown by.

Jen:

What's interesting to me is, everybody, of course, they.

Jen:

personalization.

Jen:

So it's not only building that email list.

Jen:

My biggest regret is that I didn't really aggressively try to build my email

Jen:

list when I first started my business.

Jen:

Mm-hmm.

Jen:

. So now, and everybody says that it's dead.

Jen:

It's not,

Shelley:

and I think that's a confidence thing.

Shelley:

In the beginning, you're a little afraid.

Shelley:

You're like, oh, I email these people.

Shelley:

They might unsubscribe.

Shelley:

Then they don't belong on your list and they

Jen:

don't belong on the list.

Jen:

, it's, Texting with Alan, my executive assistant this morning,

Jen:

and I'm like, sometimes you just have to bless and release

Jen:

And that's, yeah, that's, you're just saying goodbye.

Jen:

Mm-hmm.

Jen:

and it's okay, mm-hmm.

Jen:

, so

Shelley:

like Marie, is it, Marie Kendo could anyway, she's thank it

Shelley:

for its service, and then let it go.

Shelley:

Let it go.

Jen:

Yeah.

Jen:

Yeah.

Jen:

And you have to do that with people on your list.

Jen:

You also have to think about that, just in terms of the business as a whole.

Jen:

I think in the context I was talking about earlier, , it was, when you're working

Jen:

with people and you're not aligned, sometimes you have to do that too.

Jen:

So it, it's just how the world works.

Jen:

Personalization, personalized experiences.

Jen:

So it's , you wanna have an email list, but you also want

Jen:

it to be very personalized.

Jen:

Something else we've talked about a lot that stood out for

Jen:

me and as much as, and I think

Shelley:

a good way to do that because you can't know everybody on

Shelley:

your list, but they can know you.

Shelley:

So you can share your life and your personality in your email

Shelley:

list, and that will help them feel like it is more personal.

Jen:

That's totally true.

Jen:

I think that in this case too personalized customer-centric.

Jen:

So you can do tags.

Jen:

So when somebody comes in, you tag them as if they come in through marketing,

Jen:

self-assessment, if they come in through ultimate, podcasting, I mean

Jen:

you can like tailor your messages.

Jen:

To gear toward what people are most interested in.

Jen:

You can also use tags so that you're including their first name

Jen:

if you're capturing their name.

Jen:

Mm-hmm.

Jen:

, which I highly recommend on your email list.

Jen:

If you are selling on e-commerce or something like that, you can also

Jen:

personalize what you send out based on products people have bought.

Jen:

It's similar to what I was suggesting with the ultimate podcast planning

Jen:

checklist, but it also works if you.

Jen:

Physical products or if physical products.

Jen:

And that could be anything from t-shirts to french fries.

Jen:

You can definitely personalize fries, experience . I dunno why that popped

Jen:

into my head probably cause I'm from Idaho . The other piece of this

Jen:

that's really interesting is this data privacy regulations tighten.

Jen:

There were.

Jen:

. It's interesting on the ballot, they don't talk about the stuff down ballot

Jen:

. That happens during an election or laws sometimes that are coming on the books.

Jen:

At the beginning of the year, there were several states, I wanna say

Jen:

like four or five states, and they're putting on the books at some point next

Jen:

year, increased privacy regulations.

Jen:

Up until now, it's been, I think, Illinois and California.

Jen:

now it's like even more.

Jen:

So there's even that, like who's on your list?

Jen:

How are you tracking them and are you complying with the law?

Jen:

So there's a lot in here.

Jen:

It's a good, it's a good thing to talk about . It's a good thing to look at.

Jen:

Even if you aren't a marketer, if you're a self marketer, I think there's

Jen:

a lot of value in this sales force.

Jen:

In the Salesforce document,

Shelley:

success leaves clues.

Shelley:

So look at these peoples Salesforce huge company talking with other

Shelley:

big companies and their marketers.

Shelley:

What are they doing and what is working for them?

Shelley:

Then we can do the same thing.

Shelley:

Absolutely.

Jen:

And we will definitely put a link to this in the show.

Jen:

In the chat.

Jen:

If you want Shelley, you could probably put it in the comments.

Jen:

Oh, I'm gonna flip over to the other breaking.

Jen:

I know not as sexy.

Jen:

Everybody gets super excited about Salesforce and it has all

Jen:

the pretty graphics and stuff.

Jen:

. If you are interested in content marketing, which enco it's not just

Jen:

live streaming, it's also words.

Jen:

In fact, words are always first really on this.

Jen:

One of the things that you'll wanna do is stay abreast of changes to Google.

Jen:

It's frustrating and maddening, but they have a new algorithm.

Jen:

. And so if you look here, it says, creating helpful, reliable people first content.

Jen:

We have been talking about this for months, all year throughout the

Jen:

year that this is really important.

Jen:

Two episodes that diver dive deeper into this that will include in the show notes

Jen:

are topic clusters and skyscraper pages.

Jen:

In both of those episodes, we talk about eat, which is how you create authority.

Jen:

what it is that you're talking about, and this is really what

Jen:

underlies a lot of this people.

Jen:

First content, you think about it, is your content helpful and

Jen:

satisfying for web visitors?

Jen:

I think part of why they're doing this is they are heightening their awareness

Jen:

of AI writing and how terrible it is and not helpful most of the time.

Jen:

There's nothing wrong with using AI to help you write.

Jen:

I use lately, for example, for social media.

Jen:

I've used other tools like pepper type, but they aren't

Jen:

used without a human touch.

Jen:

That's right.

Jen:

So you have to use it as a guide.

Jen:

It's not God guide, not God.

Jen:

. . So what that means is make sure that you're focusing on people first.

Jen:

Make sure that the content you're creating holds up, as something

Jen:

that makes you with an authority.

Jen:

I don't know why any of you would not do.

Jen:

anyway, naturally, however, we have to say it because now Google

Jen:

is saying, no, this is really important, even though they've

Jen:

said before, it's really important.

Jen:

So we will include there's some really great quality content,

Jen:

quality questions in this article.

Jen:

We will definitely include this in the show notes as well, so that you

Jen:

can be asking yourself these content quality questions, expertise questions

Jen:

as you go through and start writing.

Jen:

Posts, or even if you're thinking about doing something like what we

Jen:

do, which is having a podcast and then posting episode show notes this

Jen:

could be an interesting exercise for you to go through this and look at it.

Jen:

And that's all I have.

Jen:

Breaking news.

Shelley:

Oh, , do you need a pause again?

Shelley:

I don't

Jen:

need,

Jen:

Shelley gave herself a computer robot voice.

Jen:

Do we know how to undo that?

Jen:

I don't think she

Shelley:

does.

Jen:

This is like the funniest thing that's ever happened.

Jen:

She's trying not to laugh, so

Jen:

So while she's working on that.

Jen:

Okay.

Jen:

Are you back?

Jen:

Okay, I think I'm back.

Shelley:

Oh, no, that was, Tony didn't take that one off.

Shelley:

That was the broken button, but it was on another board, but it, for

Shelley:

some reason, it when I tapped the other one twice it, it came on.

Shelley:

Oh, we've been having trouble with.

Shelley:

Roader Pro Two.

Shelley:

Stick with the Roader Pro.

Shelley:

One people get the cheaper one because the two is buggy.

Jen:

Got some bugs.

Jen:

Yeah.

Jen:

So why don't, are you ready to, to start the training?

Shelley:

You betcha.

Shelley:

Awesome.

Shelley:

. Alright.

Shelley:

Ass up Shelley.

Shelley:

Here we go.

Shelley:

I'm gonna pull out my, My, okay.

Shelley:

Today we're talking about collaboration campaigns, product

Shelley:

bundles, and we wanna start with.

Shelley:

What is a product bundle?

Shelley:

Product bundle is when you take many different things digital courses,

Shelley:

eBooks workshops masterminds, masterclass, all the sorts of digital

Shelley:

products, and you put them together, but they're all under one theme.

Shelley:

I participated through black.

Shelley:

During the week of Black Friday in a info stacks content creator super

Shelley:

stack and I donated or contributed to one of my courses to the stack.

Shelley:

And it was a new experience for me.

Shelley:

I had never done this before and Jen asked me to talk about it today, and

Shelley:

she asked me, where did they find you?

Shelley:

And . I was like, I don't know.

Shelley:

So I emailed them and asked how did you find me?

Shelley:

And she said we looked on Amazon for keywords such as live.

Shelley:

In other keywords, she says, I didn't know exactly which one hit

Shelley:

for you, but I'm guessing it was livestream and they found my book.

Shelley:

So there's a, an important note if you have not yet written a book, but you

Shelley:

have been writing blogs for a while.

Shelley:

Compile them together and put a book up on Amazon and it's going to, you never know.

Shelley:

Opportunities can pop up all the time and things like that.

Shelley:

So that's how they found me.

Shelley:

And what is that is what a product bundle is.

Shelley:

Now you can do that through Info Stack BC stack.

Shelley:

There's a podcasters kit, there's a bunch of 'em out there.

Shelley:

Or you can create your own.

Shelley:

If you already have a bunch of digital products, you can package 'em together

Shelley:

in a bundle and add in a couple of extra services and then promote it like crazy.

Shelley:

You can do that on your own.

Shelley:

You can do it with other peers who also share similar audiences to you who produce

Shelley:

a digital product that would fit into a theme, and you can do that together.

Shelley:

, share email lists and promote the heck out of it.

Shelley:

But the reason I did it was because they contacted me and

Shelley:

I thought let me give it a try.

Shelley:

It'll be a learning experience if nothing else.

Shelley:

And it was let me just, I'm gonna look through my, so what do we need

Shelley:

as content creators and entrepreneurs?

Shelley:

We need visibility, credibility, and customers when we

Shelley:

wanna grow our email list.

Shelley:

So this product bundle, Was a way to accomplish visibility, credibility, and

Shelley:

growing my email list visibility because people who wouldn't normally see me are

Shelley:

gonna see me because everybody who's in the product bundle who's participating

Shelley:

is sending out emails to their list.

Shelley:

They're putting out ads on their social media.

Shelley:

and info Stack is also doing that.

Shelley:

They're putting out ads to everyone Yeah.

Jen:

To share this product.

Jen:

I Here, can I can I bought it so yeah.

Jen:

Do you want me to log in and show

Jen:

? Shelley: You can certainly do that.

Jen:

Absolutely.

Jen:

Show you the stack.

Jen:

So just so that everybody understands, let me share it here.

Jen:

So I bought, Shelley Stack is here.

Jen:

It's the content creator.

Jen:

Super.

Jen:

. And so just to underscore what Shelley's telling you, so if you

Jen:

look in here, these are all created by different content creators.

Jen:

And then in here, Shelley Carney, livecast Life, the Secret to fun fulfilling

Jen:

and consistent content creation.

Jen:

Now, if you were to buy this course outside of the stack, far more

Jen:

expensive, but buying it as part of a stack, then you're getting access

Jen:

to all of these tools and then.

Jen:

. Ostensibly, I would think everybody that signs up for a court signs up for

Jen:

the stack, then you pick and choose.

Jen:

So I only really redeemed a handful the day I bought it,

Jen:

one of which was Shelley's.

Jen:

And I'm already on your email list, so everybody that I added to , I

Jen:

got added to their email list and then I could go in and look.

Jen:

each individual course.

Jen:

So I think you begin to see there's what, like 12 or 15 people on here.

Jen:

They're all promoting it.

Shelley:

Oh, I think there was like 20, 24 products or something like that.

Shelley:

20 products?

Jen:

Yeah, something like that.

Jen:

So I can't count.

Jen:

That's not why you That's right.

Jen:

Hire me.

Jen:

They You didn't,

Shelley:

you didn't bother to count cuz you didn't care how many there were.

Shelley:

No, I was buying

Jen:

it because you were doing it and I thought it was great that.

Jen:

Yeah, so and bear that in mind.

Jen:

I bought it cuz Shelley's cool.

Jen:

Mm-hmm.

Jen:

Like other people did too.

Jen:

Mm-hmm.

Jen:

. So this is why it's advantageous if you can get on one of these

Jen:

because you're being added alongside all of these other creators.

Jen:

and promoting yourself as well

Shelley:

okay.

Shelley:

Mm-hmm.

Shelley:

around the world, in fact, because some of these creators are in the

Shelley:

uk and other places in Europe.

Shelley:

So yeah, you're around the world and when they find you

Shelley:

on there in, they may end up.

Shelley:

If they get into the course, they're gonna find out all of the content that I create

Shelley:

all of the different shows that I put out.

Shelley:

So then they're gonna say, oh I'd like to learn more.

Shelley:

And she said, she's gonna talk about this on her show, so I'm

Shelley:

gonna go tune into her show.

Shelley:

So I get not only email subscribers, but then subscribers on my YouTube

Shelley:

channel podcast and whatnot.

Shelley:

Absolutely.

Jen:

So then you, they reached out to you and then you said Yes.

Jen:

And then did you have to give them, when did you give them this description?

Shelley:

So what they do is they say, okay, now here is the onboarding process.

Shelley:

So I go through the onboarding process and it's this form, and I basically

Shelley:

copied what was on the form and then I started working on it because

Shelley:

it was the product description.

Shelley:

It was the bio all of the different information that you might have

Shelley:

on a sales page for your course.

Shelley:

They wanted so that they could put it on their sales page.

Shelley:

So it forced me , number one, to finish the course I'd been playing

Shelley:

around with all summer long.

Shelley:

I finished the course and then I had to do all of this sales copy and they

Shelley:

guided me through, here's what we need.

Shelley:

And as I was writing it for them, I was plugging it into my own.

Shelley:

Course funnel so that I have that it, it was motivational, right?

Shelley:

Get this done and get it up.

Shelley:

Oh, yeah.

Shelley:

And now it all matches as well.

Shelley:

A good experience with that.

Jen:

So are you saying then that this experience helped you

Jen:

improve, like your sales copy?

Shelley:

It, yeah, because it forced me to do it and it guided how long it

Shelley:

should be and what it should include, and they would give you samples to follow.

Shelley:

And even the graphics, they gave you samples like, okay, here's some samples,

Shelley:

and if you don't wanna create the graphic, they'll create it for you.

Shelley:

. If you're like I'm crap at that stuff, do it for me.

Shelley:

So they would have, but I just copied one of their samples and I

Shelley:

think a lot of people did that was, yeah, because they were all real

Shelley:

similar in the look in their look.

Shelley:

So it is an opportunity to collaborate and finish a digital

Shelley:

product if you haven't done that yet.

Shelley:

Some people gave things that were very small and, simple like a checklist.

Shelley:

Mine was a very comprehensive course because I wanted people to take the

Shelley:

course and then give me feedback on it so that I could improve it.

Shelley:

You have to decide for yourself, what do I want to include in this?

Shelley:

And.

Shelley:

There's advertising, so they send you email swipe copy so that you can write.

Shelley:

emails now they Wow.

Shelley:

Ask you to think about writing to your list every day during the sale.

Shelley:

And that's nine days actually nine days because they want you to do a,

Shelley:

the day before this is coming, and then every day, so it's nine days.

Shelley:

But you don't have to, you get to choose, it's your list.

Shelley:

and they're very, you know all about that.

Shelley:

This is you, this is your list, but here's some email swipe copy for nine emails.

Shelley:

I went ahead and set up those emails.

Shelley:

I personalized them, from my voice, and I set them up in a whole

Shelley:

different email marketing provider, I put them into Convert Kit.

Shelley:

Convert Kit.

Shelley:

You can start for free.

Shelley:

So I just put that list from, I took my list from Send Fox and I put it

Shelley:

over in Convert Kit and and then I set up, All those nine emails, and I

Shelley:

recommend you do this because if you wait and you think you're gonna do

Shelley:

it every day, it's not gonna happen.

Shelley:

So he sent 'em up ahead of time.

Shelley:

Use their email, swipe copy, put in your affiliate link that give you an

Shelley:

affiliate link so that when people click on it, , you get credit for it

Shelley:

so that you make a commission off of every sale that, that you bring in.

Shelley:

Yeah.

Shelley:

And then you can set and forget the the emails at that point.

Shelley:

Now they also recommend that you might want to have a welcome sequence, but

Shelley:

they don't give you, guidelines for that.

Shelley:

So if people sign up for your course, you put them on your

Shelley:

email list, and then they.

Shelley:

A welcome sequence to know more about you and what you do, and some people will try

Shelley:

to sell you things or get you involved in their memberships and that sort of thing.

Shelley:

I've noticed because I've signed up for this as well.

Shelley:

Yeah.

Shelley:

So I'm doing that too.

Shelley:

Whereas I'm just like, I just put 'em on my list and put 'em in my welcome sequence

Shelley:

so they get, here's who I am, here's what I do, and now they're getting my my

Shelley:

weekly newsletter just to nurture the.

Shelley:

Relationship rather than, Hey, have you done the course yet?

Shelley:

Hey, hey, hey, do this.

Shelley:

Hey, do that.

Shelley:

, Jen: I'll tell you like

Shelley:

I got bombarded.

Shelley:

I had to subscribe from somebody already cuz I'm like, like I downloaded it.

Shelley:

I, it was the TikTok coach.

Shelley:

Mm-hmm.

Shelley:

And I was just curious.

Shelley:

And then it was just like, Had me on blast, mm-hmm.

Shelley:

And I will say, so this must be the part that was hard for you

Shelley:

was sending out like daily emails.

Shelley:

I feel like my list would kill me since I only spend one out a week.

Shelley:

And yet at the same time, I know that.

Shelley:

This is how it works,

Shelley:

. Shelley: That's right.

Shelley:

Now what I did was I included in my newsletter, my weekly newsletter,

Shelley:

I told them what was going on.

Shelley:

Look, I am sending you all information about this.

Shelley:

If you do not want to in receive any information about that,

Shelley:

it's on a completely different.

Shelley:

Email server, so go ahead and unsubscribe from that.

Shelley:

But don't unsubscribe from the newsletter because you know you'll

Shelley:

still get the newsletter once a week.

Shelley:

Just let them know, here's what's happening.

Shelley:

Don't get scared, don't get worried, don't unsubscribe.

Shelley:

if you don't want that one, just unsubscribe from that.

Jen:

Yeah.

Jen:

Ben, did they also provide you with like social media?

Shelley:

They did give me a handful of graphics that I could use for posts.

Shelley:

And I also, because I'm a video person, I took their email swipe copy and I

Shelley:

adjusted them and I created nine videos, which I put into square format and

Shelley:

portrait format, and I scheduled them with my social media scheduler to go.

Shelley:

Every day.

Shelley:

And then I just, okay, that's done.

Shelley:

Yeah, and Toby and I went to Alamogordo.

Shelley:

I'm just like, brilliant because a few days in, you and Toby had

Shelley:

purchased and nobody else had.

Shelley:

Now they tell you people don't purchase till the last day.

Shelley:

So don't freak out about it.

Shelley:

Just keep things going.

Shelley:

And I did.

Shelley:

I was like, okay, I had to calm myself down.

Shelley:

this is not a reflection of who I am, this is just marketing and.

Shelley:

You have to do that sometimes during a launch or during a promotion when

Shelley:

you're like, oh, nobody loves me.

Shelley:

They're not buying my products.

Shelley:

it's like also they're getting a thousand different emails a day about Black Friday.

Shelley:

Promotions.

Shelley:

So yeah, don't take it personally, but what does happen is you get some sales,

Shelley:

you get some new people on your email list, but a lot more people are aware of

Shelley:

you and the people who already knew you are inspired to take some kind of action.

Shelley:

So there's been more actions since I've done this, so putting out Yeah.

Shelley:

Putting out things into the world relentlessly.

Shelley:

We'll get some attention.

Shelley:

And attention is money in this industry, so sure.

Shelley:

I recommend it for that.

Shelley:

I recommend trying it because it is a learning experience.

Shelley:

You get you feel motivated, almost forced.

Shelley:

Oh, I gotta do this.

Shelley:

Oh, I gotta get that done.

Shelley:

Oh, they want me to do this

Shelley:

It's totally up to you if you do it.

Shelley:

. That's the secret that you hide in the back of your brain and then

Shelley:

you force yourself to get it done.

Shelley:

And then on the other side of it you go, I did that.

Shelley:

And here's how it worked out for me.

Shelley:

And maybe you didn't get a lot of sales.

Shelley:

I didn't get a lot of sales.

Shelley:

I had four sales . And maybe you don't get a lot of people on your email list.

Shelley:

But in this particular case, they have a whole year to sign.

Shelley:

So they bought the package.

Shelley:

They can sign up anytime in the next year, so I can add them on at that point.

Shelley:

I have probably about 22, 24 people who've signed up so far, and they're now on my

Shelley:

email list and they are qualified leads.

Shelley:

So it's important.

Shelley:

It is I think the greatest learning experience was just.

Shelley:

, set it and forget it.

Shelley:

Commit to it.

Shelley:

Mm-hmm.

Shelley:

, I'm doing this and it's going to last a week and I'm doing nine emails

Shelley:

and I'm gonna do nine videos and I'm gonna do, all these posts and then

Shelley:

I'm gonna, Schedule it all and then I'm just gonna let it do its thing

Shelley:

and I'm not gonna f take it personally

Jen:

yeah, here's the thing, you can learn so much.

Jen:

So at the time I signed up for, so remember at beginning I said

Jen:

it sold 400 AppSumo courses.

Jen:

I signed up when they were trying to get people to sell courses.

Jen:

So a year ago.

Jen:

Mm-hmm.

Jen:

, it wasn't like the whole world had a course on AppSumo.

Jen:

Mm-hmm.

Jen:

. Which it seems like now they have a ton of courses,

Jen:

So they offered, I

Shelley:

mean, really honestly, maybe.

Shelley:

Or maybe you just now notice it because you're looking for it.

Shelley:

. Jen: At the time, they were offering a

Shelley:

Oh, very cool.

Shelley:

So I think they sent us like a thousand dollars first for.

Shelley:

Having a course.

Shelley:

Wow.

Shelley:

And then as part of signing up, at that time, it was because it was last year for

Shelley:

Black Friday that we signed up and then right before we went live in October.

Shelley:

Mm-hmm.

Shelley:

, and it was like we got the bonus if we signed up by that time.

Shelley:

So we got the bonus and then part of that whole package was, Hey, would

Shelley:

you like us to help write your copy and do graphics ? I was like, oh yes,

Shelley:

please.

Shelley:

Okay.

Shelley:

Anything that they're gonna do.

Jen:

Absolutely.

Jen:

It was, oh boy.

Jen:

Yeah, we got it.

Jen:

So we've got, so it, as part of that I was like, yes, please.

Jen:

I'm gonna let you help me write the copy for this.

Jen:

I'm gonna help you with the graphics.

Jen:

If you look at the graphics, this is clearly not graphics that I typically

Jen:

would have on my website, and yet it's been very good, it's done very

Jen:

well, and I learned a lot about like, how to talk about things, how

Jen:

I changed some of my own person.

Jen:

Copywriting based on this experience and it's really worked out.

Jen:

And it sounds like you've really learned a lot from.

Jen:

As well.

Shelley:

Yeah, I, it was a growth experience.

Shelley:

And the other thing is I think I've made a good connection with the people

Shelley:

at Infos Stack and they are going to be promoting it again in January and they

Shelley:

asked, would you like to promote it again?

Shelley:

You don't have to, it's your choice.

Shelley:

But if I do make any sales, of course I get the commission, but

Shelley:

they're gonna promote it again.

Shelley:

Yeah.

Shelley:

So they're gonna bring in even more people to buy these courses and

Shelley:

they said they're even adding more.

Shelley:

Con content creators to the stack this second time.

Shelley:

So there's going to be even a wider audience.

Shelley:

So once you're in, it can continue to grow.

Shelley:

Yeah.

Shelley:

And that,

Jen:

yeah, and that's the thing, like I took, I was like let's just see.

Jen:

Let's just see if mm-hmm.

Jen:

, if Epiphany can take off a little by selling courses on AppSumo.

Jen:

And then, we've learned a lot through the whole process.

Jen:

We had people coming in, we've gotten a lot of.

Jen:

I think it's a really great experience.

Jen:

Yeah.

Jen:

So anytime that you get contacted by somebody, this might work.

Jen:

It sounds like you're willing to keep going with them.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

Like I said, it, I didn't sell a lot, but they give you a really good

Shelley:

commission like 70% it's really good.

Shelley:

So it's really worth it to.

Shelley:

not just because of the money though, but because of the learning

Shelley:

that's involved and that push.

Shelley:

And when you get involved in something that's, quality you wanna

Shelley:

make sure it's a good quality.

Shelley:

It's a good company.

Shelley:

Yeah.

Shelley:

They're, they treat their people well.

Shelley:

Then, there's so many doors that can start to open up.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

And I was on a, I was on a livestream to promote this, and the guy and

Shelley:

I on the livestream really bonded, like we thought a lot alike about.

Shelley:

The content consistency framework and, live livestream, first

Shelley:

framework of doing content creation.

Shelley:

So he's oh, I wanna have you back.

Shelley:

And I said I have, I even have a book cuz he's promoting authors.

Shelley:

And I was like, I have a book.

Shelley:

And he's oh yeah, let's talk about your book.

Shelley:

So we hit it off and he's got a huge list that he's sharing this with.

Shelley:

Fantastic.

Shelley:

This is all good.

Shelley:

It just grows.

Shelley:

Yeah, it just grows.

Jen:

It just grows.

Jen:

Yeah.

Jen:

So hopefully everybody can see the benefit of collaboration.

Jen:

Do you have any other, like benefits or costs or anything you wanted to share?

Shelley:

The only cost is.

Shelley:

, whatever it is you're giving them, which is a digital product, which

Shelley:

is you've already created anyway, and you can still continue to

Shelley:

sell on your own to other people.

Shelley:

So I don't think there's a whole lot of cost other than your time and your effort.

Shelley:

But for your time and your effort, you're getting so much growth and

Shelley:

knowledge and opportunity from it.

Shelley:

I say it's really worth doing.

Shelley:

Absolutely.

Jen:

That's cool.

Jen:

Do you have anything else?

Jen:

Teach us today.

Jen:

This has been really helpful.

Shelley:

This is no I think make sure you check out Jen's

Shelley:

course and her self-assessment.

Shelley:

A marketing self-assessment, and check out my framework.

Shelley:

Because content consistency framework we need that in 2023.

Shelley:

Absolutely.

Shelley:

Yeah.

Shelley:

So those are scrolling across the bottom.

Shelley:

But go to womenconquerbiz.com/podcast to learn more about the podcast.

Shelley:

Go to where.

Jen:

Sendfox.com/wcb for the free content mark, free marketing self-assessment,

Jen:

and then framework.agkmedia.studio to get your content consistency framework.

Shelley:

Yay.

Shelley:

So those are all our CTAs for you today.

Shelley:

That's right.

Shelley:

Are you ready for tweaks of the week?

Shelley:

Tweaks of the week?

Jen:

All right, so Shelley is also leading us in tweaks of the

Jen:

week, an inspirational nugget.

Jen:

This is a k a Shelley show, . So take it

Shelley:

away.

Shelley:

Okay, so this week I did a show yesterday, in fact, about.

Shelley:

A content website that you can put together very quickly and

Shelley:

automatically called Supapass.

Shelley:

Mm-hmm.

Shelley:

, I purchased it and Jen got it too.

Shelley:

You did through AppSumo.

Shelley:

Today is the last day you can get the special deal.

Shelley:

So if you're listening right now, run out and get it.

Shelley:

Otherwise, they do have a forever free level that doesn't have as.

Shelley:

Features, but it's still free.

Shelley:

So it's a great place to get started if you're a content creator

Shelley:

putting out a podcast especially.

Shelley:

So all you have to do is import your r s s feed for your podcast and for your

Shelley:

blog, and it pulls it in automatically.

Shelley:

You can start bringing in your YouTube videos with a Zapier.

Shelley:

That's how they're doing it right now.

Shelley:

And, Once you have that set up, it just does it's thing.

Shelley:

You don't have to mess with it.

Shelley:

Then you can put in your all your information, all your contact information.

Shelley:

You can have courses and special other content on there that

Shelley:

you can gate with a paywall.

Shelley:

Or you have a membership.

Shelley:

Have a membership where they pay monthly.

Shelley:

Yeah, you can go

Jen:

either way.

Jen:

Yeah.

Jen:

So this is, this would be an alternative to a Patreon or some of these other.

Jen:

Content creator websites, but way easier than setting up a whole Patreon.

Jen:

I think I had a Patreon account for a while and yeah.

Jen:

Yeah, I tried Patreon.

Jen:

This is really great.

Jen:

Yeah, this is really great.

Jen:

I bought it because when Liz was here, we decided we're gonna have a side podcast

Jen:

for funsies called female Crime Fighter.

Jen:

Dun, dun

Shelley:

So I

Jen:

was like, I wonder, cause I, I was the one who said,

Jen:

have you looked at Supapass?

Jen:

Like mm-hmm.

Jen:

. Shelley: You did?

Jen:

You told me that.

Jen:

Yeah.

Jen:

Yeah.

Jen:

I can't remember if you'd bought it yet or not when I said that.

Jen:

But then I, when I was like, if we're really gonna do like a new podcast,

Jen:

like I need a place to put it.

Jen:

And I was like, I wonder if Supapass is still there.

Jen:

So it was mm-hmm.

Jen:

, and as you said, it's almost done.

Jen:

They've added so part of.

Jen:

Apps from AppSumo if they're good companies, and I think this is a good one.

Jen:

If you look at some of the people like Pod Fest being on here, I think it's a good

Jen:

indicator for the quality of the product.

Jen:

What happens is they start to get feedback based on the deal that informs the

Jen:

company of how they may want to adapt or change what they're offering, and that's.

Jen:

what's happened with this product?

Jen:

Like in the beginning, , you would get certain things and then everybody's but

Jen:

this isn't really as useful as if you made it so that we could add blogs as part

Jen:

of the deal or made it so that we could upgrade into the growth pricing point.

Jen:

And they've added that too, so that if and that right now is yearly.

Jen:

, $300 a month , or $350 a month.

Jen:

Yeah.

Jen:

To get the growth package.

Jen:

W if you buy I think it's the second tier, I think that's why I got the second tier.

Jen:

Mm-hmm.

Jen:

On Tumo, it's $8 a month or something like that.

Jen:

Mm-hmm.

Jen:

So like you can see that like you're saving like a tremendous

Jen:

amount and they're gonna let you in.

Jen:

To grow your business with them.

Jen:

So it's a good one.

Jen:

How has your experience been so far with having Supapass?

Shelley:

I I was a little confused on some things and They have a little chat

Shelley:

bubble down in the bottom , click on that.

Shelley:

And if they're not there, they start emailing with you so that you know

Shelley:

they want to know your questions and your problems, and they ask

Shelley:

you for if it's something to do.

Shelley:

Like I was having a problem with setting up the d n s for my My domain name.

Shelley:

Oh, the domain name, sure.

Shelley:

Yeah.

Shelley:

To it.

Shelley:

And so they were saying, oh, we'll just send us some screen

Shelley:

caps and let us know what's going on, and we'll help you fix it.

Shelley:

And then they also said, and here is our our scheduling app

Shelley:

to schedule a call with us.

Shelley:

And I've seen in the in the AppSumo comments, people have also said, I was

Shelley:

on the phone with them three times and they walked me through everything and

Shelley:

they're really patient and they got it.

Shelley:

They didn't, they worked on it until it was right.

Shelley:

Yeah.

Shelley:

And so their customer service is really good.

Shelley:

They have a knowledge hub, they have a blog and they have a Supapass academy.

Shelley:

So that.

Shelley:

There's all kinds of ways to learn how to use it and to get your questions answered

Shelley:

and to fix little problems, that come up.

Shelley:

I was having an issue, with the d n s, like I said, we type

Shelley:

in messages and methods.com.

Shelley:

It should take you right there now.

Shelley:

It does, but I had made a mistake on there, and Toby and I figured it out.

Shelley:

But I could have, had a call with them.

Shelley:

I did have a call with them initially just to, yeah, have a quick,

Shelley:

here's what I'm doing with it.

Shelley:

, talked it over cuz I was like how do I make it go live?

Shelley:

And he's you just hook up.

Shelley:

Your dn you adjust your dns your a record for your domain

Shelley:

name and then it goes live.

Shelley:

Oh, okay.

Shelley:

Easy.

Jen:

It's just, yeah.

Jen:

But sometimes, and that's part of why, you're an early adopter when

Jen:

you do something through AppSumo, but usually the good companies, they'll

Jen:

help you right away and look at this.

Jen:

This is pretty nice.

Jen:

This is your super.

Jen:

Site, correct?

Jen:

Yeah.

Jen:

There, there's some good stuff in here.

Jen:

You can also log in or register.

Jen:

Mm-hmm.

Jen:

. Shelley: So this is, it encourages

Jen:

to get notified of content.

Jen:

There's also you can gate your content in free to everybody

Jen:

who shows up and looks at it.

Jen:

Mm-hmm.

Jen:

free to anybody who signs in and then paid products.

Jen:

So it's nice that you can do that.

Jen:

Great.

Jen:

Mm.

Jen:

, Jen: so that's awesome.

Jen:

Yeah.

Jen:

Woo.

Jen:

So I'll keep you posted if I build my Supapass site, if I'm excited, we'll win.

Jen:

Do it.

Shelley:

I'm busy.

Shelley:

Come on.

Shelley:

It's so easy.

Shelley:

Just put in the RSS feed.

Shelley:

Boom.

Shelley:

. Now the first page the getting started, it runs you through, okay, now first

Shelley:

do this, then do this, then do this.

Shelley:

And it's okay.

Shelley:

Okay.

Shelley:

I'll have to talk to Liz.

Jen:

Yeah, it's pretty simple.

Jen:

She's a brain trust

Shelley:

co-host, . . Yeah.

Shelley:

I think the hardest part was like, okay, if you don't have branding or if

Shelley:

you're unsure of what branding you PO you wanna put on there, then you have

Shelley:

to get together and make sure that that it is, you're both happy with it.

Shelley:

Yeah, yeah, exactly.

Jen:

That's all.

Jen:

Yeah.

Jen:

So are you ready for some?

Jen:

Are you ready?

Jen:

You ready for some inspirational nuggets?

Shelley:

Let me look at my inspirational.

Shelley:

I got some quotes for you today.

Shelley:

Woohoo.

Shelley:

Yeah.

Shelley:

Zig Ziegler.

Shelley:

It was character that got us out of bed, commitment that moved us into

Shelley:

action and discipline that enabled us to follow through Richard Branson.

Shelley:

If somebody offers you an amazing opportunity, but you are not

Shelley:

sure you can do it, say yes, then learn how to do it later.

Shelley:

. And this is anonymous.

Shelley:

There are secret opportunities hidden inside every failure.

Shelley:

And I added the word perceived.

Shelley:

Mm-hmm.

Shelley:

. There are secret opportunities hidden inside every perceived failure

Shelley:

just because you think you fail.

Shelley:

It doesn't mean you failed, you learned something, even if, because

Shelley:

you tried, because you took action.

Shelley:

And I love the one from Zig Ziegler about character got us going,

Shelley:

commitment and moved us into action and discipline enabled us to follow through.

Shelley:

And that's how I felt about.

Shelley:

The the product stack that I was working on was like, discipline.

Shelley:

Get it done.

Shelley:

I have, I have a deadline.

Shelley:

I have to get this in because I promised not just them but

Shelley:

myself that I would do this.

Shelley:

And I had, I had an a reason to do it, pushed myself and I got it done.

Shelley:

And that discipline pays off.

Jen:

And I wanna say, I wanna really congratulate you for following through

Jen:

It takes courage and it really does.

Jen:

You're laughing, but it does, it takes courage to.

Jen:

, okay, I'm gonna run with this.

Jen:

They're telling me to do this and I have all the feels about

Jen:

that , and I'm gonna do it anyway.

Jen:

. Yeah.

Jen:

I mean, seriously, that's not mm-hmm . It's true.

Jen:

hard.

Jen:

It's hard to follow through and just say I'm gonna listen cuz

Jen:

sometimes it's easier to not listen.

Jen:

So I wanna congratulate you for that and thanks.

Jen:

You're seeing the results of that, and it's gonna continue to come

Jen:

in over the course of the year.

Jen:

You've built some good relationships.

Jen:

This is exciting.

Shelley:

It is.

Shelley:

And I'm, and even though even some things that I don't think are related

Shelley:

to it have started popping up.

Shelley:

Mm-hmm.

Shelley:

. And I think when you take action, when you put stuff out in the world,

Shelley:

even if it's not directly related, other things are gonna start happening

Shelley:

as you, cuz you shake it up, right?

Shelley:

It's like that snow globe, you shook it up.

Shelley:

So all those little snowflakes are coming down now and coming into your world.

Shelley:

So gotta shake things up.

Shelley:

Gotta do it.

Shelley:

Is that all we have for today?

Jen:

Yeah.

Jen:

Thank you so much everyone, for joining us, whether you're watching

Jen:

us or listening to us, and we really, really hope you have a great week.

Shelley:

Thank you for joining the Women Conquer Business Podcast, hosted

Shelley:

by Shelley Carney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and.

Shelley:

So they can find the support they need to expand their brand and

Shelley:

share their message with the world.

Shelley:

Check the show notes for links to valuable resources and come back again next week.

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