AI is changing how we work. For some, that means fear. For others, it means reinvention.
In this episode, Kyle James sits down with Riley Gerszewski, a longtime product design leader who used AI tools to go from designing products to actually building and shipping a full iOS app himself.
Not a prototype. Not a concept. A real healthcare app approved by Apple.
Riley shares what it felt like to be part of a reduction in force, how AI accelerated his learning curve, and how he transitioned from specialist to generalist in real time. We talk about identity shifts, go-to-market uncertainty, ethical guardrails, and what it means to build responsibly in the healthcare space.
The app he built, HerDiabetes, is designed specifically for women living with diabetes, a group of over 13 million in the United States alone, and addresses an underserved intersection of glucose data and hormonal cycle tracking.
This conversation is not about hype. It’s about figuring it out as you go.
If you’re a product leader, GTM professional, designer, or anyone trying to understand what AI means for your career, this episode is for you.
🔗 HerDiabetes Website: https://www.herdiabetes.com/
🔗 Connect with Riley on LinkedIn: https://www.linkedin.com/in/rileygerszewski/
If this episode resonated with you, consider subscribing, leaving a review, or sharing it with someone navigating their own AI reinvention.
We’re all working through this shift together.
(0:00) Kyle James: Why did a white Midwestern man, middle-aged man decide that he was going to go solve a diabetes problem for women? Like, where did that come from?
(0:09) Riley Gerszewski: Went for a walk with my friend and she retold her story about, you know, when she was managing her diabetes, and she was starting to collect her glucose levels and her menstruation cycle and all sorts of different data points in an Excel file. And over the course of a month, you know, she built it up with like calories, food, everything. And she ended up bringing that to her specialist, and they looked at that, and they saw that she was struggling with management, you know, during her luteal phase, and it was a result of her birth control. So she's like, "Riley, there's no app for this. If you're going to get into the healthcare space, that's the one to do."
(0:48) Kyle James: Even though there's this huge need for these new products, still all led by men because when they go to the pitches, men see men, and it just there's a lot of that there. And it kind of guided me down this path of creating some— Riley's not a traditional builder. He's not a healthcare insider, and he sure isn't a woman with diabetes. But, he is someone willing to learn, experiment, and take responsibility for building something that matters. If you've been wondering whether this new world of AI tools actually opens doors for non-engineers to build real products, this conversation is proof that it does. But before we get going, if conversations like this are helpful for you, I'd love your support. Subscribe to the channel, like the video, and leave a comment about what stood out and what you're currently building with AI yourself. We read every single one. The more engagement these episodes get, the more stories like Riley we will be able to bring you. So let's go going with another episode of Prompted, brought to you by H&N AI. So Riley, I'm really looking forward to learning more about Her Diabetes and kind of hearing that story. But before we get in that, I want to just kind of dive in a little bit like, what is the last year felt like for you? Like, I know you as this like director of product design, but a lot of that's changed and like, you've really expanded beyond that. So, fill us in on a little bit of that.
(2:24) Riley Gerszewski: I kind of have to take a step back two years from when you and I last spoke. You know, I left OneScreen, was very abrupt, and I was looking for my next gig. And it turned out to be this company who's been around the block, and there was some idea of longevity there. And I'm like, "Okay, I can do this. I can ride off into the sunset." And it was good for a while. And towards the middle of that, you know, is when ChatGPT kind of blew up, and just immediately recognizing like, "Okay, this is going to make my job easier. This is going to make my designers' jobs easier." And we grabbed onto it hard with designing, you know, creating our design system and trying to get that thing up to speed as much as possible. So transitioning from that, you know, was a very positive experience of using AI to kind of enable everybody. And when I was part of a reduction in force from that company, you know, I started to use what I learned to apply for jobs. And the speed in which I could create a quality kind of cover story, and quality application, and a quality resume, was surprising to me. But that didn't pan out, you know. So trying to catch up to real-time now, it's just been everything I've learned about AI and LLMs and prompting really led into the speed in which I can create, you know, this app, an iOS app, right? Not just a web app with a cute wrapper, but a legitimate app with some serious security backgrounds because it's a clinical app. It's a women's health app, so there's even more security levels you need to have there. But it's been a fun past year, and conversely, it's been the highs and lows, the highs and lows, man.
(4:11) Kyle James: Yeah, I mean, you and I know this, and I don't know how much the audience knows this about me but like, yeah, I've been through that too of like, what, five layoff rounds at three different companies? I survived three of them, you know. Well, that also means I got laid off twice. Like, tech space is just wild these days, and it's only continuing to get wilder, and I know like, you're already telling some of that story yourself. But like, it's interesting the whole, you know, job hunters, because I think we all thought, "Oh great, we could create cover letters a lot quicker, we could customize our resume." But the reality is I think everybody was doing that, and because everybody was doing that, it's like who had the best prompt skills was maybe winning? But what does that mean going forward? And like, how have you kind of unfolded that where, you know, I always thought of you as a product design, UI, UX researcher guru, and now you've kind of really had to take that skill set and blow it up across the, you know, the full realm? Like, talk us a little bit about how, was that something you wanted to do, you felt like you had to do it, or—
(5:21) Riley Gerszewski: So, my background, I always felt was more like design technology. And you know, I've been doing product design and been in the product development space for 20 years now. And I've met amazing designers with incredible, you know, visual design, interaction design skills that are light years of what I have. So, I don't know if it was imposter syndrome or for what it was, I've always been like, "Okay, I gotta get better, I gotta get better." But in the back of my mind, it's always been you're more on the technology side. So when I saw AI and what it can do, I'm like, "Okay, this it just it lined up so much of my background where like I know enough on the tech side to navigate through prompting and through looking at code and understanding this is right and that's wrong." Not going to pretend to take any like developers' history or like the quality of craftsmanship that they have, but I knew enough to kind of get through, and the proof is in the pudding with a, you know, an app that's been reviewed and approved by the App Store and Apple. So there's some rigor behind it.
(6:24) Kyle James: That's cool. Can't wait to get to that part too. So I guess when did you first realize that like, you were going to have to do all of this stuff yourself, right? Like, more than just the design piece, maybe some of the coding, maybe some of the, you know, the company setting up, building and stuff like that? Or like, how did you decide that you were going to do that? That you were going to become a founder? Had you always wanted to like start something and become an entrepreneur? Like, I never really knew that side of you.
(6:51) Riley Gerszewski: Right. So maybe ten years ago, there was when Apple released their HealthKit is when they really put both feet into the healthcare space. And at the time, I'm like, "There's an opportunity here with chiropractic care because I was going through my own little chiropractic experience." And so I jumped on that, and I tried to create something, I tried to create an app. And I got a prototype together, showed some chiropractors, and they're like, "Okay, this is cute," but it didn't really kind of work out, and that fizzled away. Fast forward ten years, the ability with AI to actually create the thing, to get it in front of people and actually show them, you know, beyond just clicking through and being able to show how it works, really turned heads when I began to meet people in the industry. So, I want control over everything, and I realized like I didn't have to give up control, and that's kind of been my overriding main theme is what more can I do? At the beginning, you know, I was doing like the design work, the development work, QA work, and I was within this realm of where I've been for 20 years, so I kind of had a good handle on it. Now that it's out there and I'm trying to like raise money, go to market, you know, get on the social side of things, it's like this second concentric circle of now I need to, can I lean over and do that a little bit more? Like, how much, you know, how related am I to the marketing side? I mean, ten years ago I worked at a marketing agency so I have ideas and can remember things, but it's still kind of like, "All right, maybe I'm starting to get into waters where I need help."
(8:31) Kyle James: That's interesting, though. I hadn't heard anybody say it that way or talk about it, but like, I wonder if that persona, your persona of like somebody who wants to control everything, maybe actually leans out better to like, I don't know if it's the entrepreneurial space or the ability to like, "You know what, I can build all this stuff myself," because I remember it wasn't that many years ago where tools like Figma started introducing the ability to like build prototypes. And InVision maybe was the first one, right? Like, you had a Photoshop file but then you could take it and actually like let people touch buttons and feel interactive. And now it's like, "Well, now I just throw dummy data in the back end and build the whole thing out," right? Like, you could just go all the way.
(9:15) Riley Gerszewski: It's amazing where they're going with it all.
(9:17) Kyle James: For you, what was that moment where like— or did you have a moment where you kind of like, "Oh my God, I can actually do all this stuff myself"? Was it just a little bit of dabbling or play, or just all of a sudden one night like, "You know what, I'm going to see," or did you feel like you had to? And how did that change happen? Like, now that you, you know, was it just like a sudden burst? Was it like dread, was it excitement? What was it?
(9:40) Riley Gerszewski: Okay, so showing age and experience. You know, I grew up, first computer we got it and I would sit there all night long working on a thing, trying to figure it out. And I just remember this feeling of like, "This is going to change everything." You know, fast forward ten years, Web 2.0 comes along and at the time I was, you know, when I began to be a product designer and I remember looking at this thing like, "Okay, this is going to change everything. We're going to submit forms on the websites," like, "It's just going to change everything." Fast forward again to when phones and tablets started coming out, and I'm like, "Okay, this is going to change everything." So, being there and looking at and recognizing the evolution of everything, the second I saw it, I'm like, "Okay, this is definitely going to change everything. I need to learn it as fast as possible. What can I do and how can it help me?" And that's where it was at my previous job was just getting the team on board with learning how to do their jobs more effectively. And I think being a designer, it's like how do you translate a prompt into like a visual design? And I mean, you look at LinkedIn, it's like AI's killing traditional design work, it's making more generic. Then you have it's like, "No, it's enabling us to do whatever." So, we're still trying to figure it out. But my experience with it's been, I have kind of let let the AI take the wheel, and I'm not going to say vibe coding, but what I'm saying is it's trained on so much stuff. It's trained on visual design guidelines, not only Apple's Human Interface Guidelines, but Android Material Design, so it knows that. And it means that me as the designer, I don't have to run around and look at this different website to realize, "Oh yeah, that's a toast, and under this condition we should use a toast." It just knows that. So when I'm prompting to create a new feature, I kind of let it see what it comes up with. And if it aligns with the, you know, the visual style of my app, it works. If it doesn't, I can kind of go in there and tweak it. So, that's why I'm kind of, I really haven't played around with Cursor that much, but I'm interested to see like from that designer perspective how much can they go back and rework and make updates and kind of make those improvements.
(:(12:15) Riley Gerszewski: At first, it was nitpicky, of course, because I still have that designer in me. But then the product owner in me started taking over, it's like, "No dude, we got to get this thing done ASAP." But I can still, I can still tweak and modify without getting into the weeds. The way I develop it, you know, it's the database first, and then the database integration layer with the, with the UI layer, and at the end you get this integration on the UI layer. And that's where it's kind of like, "All right, hit the run button," and I'm excited to see where kind of comes back. And sometimes it nails it, and sometimes I'm like, "Oh my gosh, let's we gotta rip this apart." But still, no matter what, even if it gets it wrong all the way, it's just the speed and efficiency is there.
(:(13:17) Riley Gerszewski: I think I told you this the other day, it was out in the boat with my brother one day and we're goofing around. The game warden came over and said, "You guys can't do that," you know, gave us the warning, we went about our day and everything was fine. Later on that night, he and I were talking, and I think that happens all the time where you're like, "Hey, wouldn't that be great if there was an app for this?" So I, you know, fast forward, I was let go from the job and I'm like, "You know, I think I can do this." So I spent a couple days and I came up with an app where you could notify people about a boat patrol in the area, and I kept like, "Okay, well let's add some geo-functionality here. It's like, okay, let's divide it by states," and just slowly adding this, you know, features to it. I promise I'll get to diabetes. So I did that, and there was a moment where it was like, "Wait a minute, this is not— how do I monetize this? This is not a thing. This is a proof of concept that I could create and it's cool, and I could put it in my portfolio and I could talk about it." But then I'm like, "No, if we're going to like— there's a gold rush right now with AI and if you can find something and create something, it's great." So, you know, fast forward a couple days and I was went for a walk with my friend and she retold my story— her story about, you know, when she was managing her diabetes and, you know, she's always been a data person and she was starting to collect her glucose levels and her menstruation cycle and all sorts of different data points in an Excel file. And over the course of a month, you know, she built it up with like calories, food, everything. And she ended up bringing that to her specialist, and they looked at that, and they saw that she was struggling with management, you know, during her luteal phase, and it was a result of her birth control. So she's like, "Riley, there's no app for this. If you're going to get into the healthcare space, that's the one to do." And it reminded me of like ten years ago when I'm like, "I can do this, I can do this. It's like, okay, I just proved I can do it with this goofy, you know, lake app, but now I can do it with this this new app." And, you know, I didn't want to come in like a carpetbagger and say I could take over this thing. And fortunately I have a very supportive partner, she's—
(:(15:38) Riley Gerszewski: Yes. So we kind of made the decision together, it's like, "This is a real thing and it's really going to help people." So, you know, part of me is like, "Okay, I'm a business person now, I need to do this." But the other part is like I've got a daughter who's going to grow up in this world where technology is going to enable her to live her best life. And I've got a partner and she has spent, you know, the past, you know, 20 years of her life navigating the healthcare system as a woman and, you know, dealing with the kind of the way that sometimes clinicians dismiss how, you know, the hormones and the menstrual cycle impacts the health. And I went to an appointment with her and just to— and I saw firsthand, it's like, "Okay, if I do this thing it can really help women." And towards the beginning of it, I listen to a lot of FemTech podcasts, and that was the one of the biggest kind of discussion was even though there's this huge need for these new products, still all led by men because when they go to the pitches, men see men, and it just there's a lot of that there. And it kind of guided me down this path of creating some kind of some guidelines for myself. It's like, "Okay, I can do this, but I can, you know— I'm never going to be the voice of it. Like, I'm never going to be like the— I can't create the brand." It's like, "Okay, who can I talk to about creating this brand?" And I met with a group of people, really intelligent women I've worked with in the past, capable, and I really had a great experience with them and I'm like, "Okay, I can— I can lean on them a little bit." I found my partner, I can lean on her for some things. I've got my friend with diabetes, she's living with diabetes, she can— I can lean on her, and then I started meeting people in the industry, and every time they see the name Her Diabetes, they're like, "Oh my gosh, I get it. Diabetes management for women."
(:(18:36) Riley Gerszewski: Yes, I've seen 13 million to 17 million. And this is where you get into, are we talking pre-diabetes? Are we talking diagnosed or undiagnosed? So, the top of my funnel's always been kind of the mark of 13 million.
(:(19:01) Riley Gerszewski: Yes, that's very significant.
(:(19:06) Riley Gerszewski: Yeah, and I want to get— it's like let's let's get it out there right now, like there's there's people that need it right now.
(:(19:40) Riley Gerszewski: At first, I would listen to the podcast, do my research, understand the issues, and I would create, you know, the cycle tracking component. And then I would try to integrate with glucometers and get those in there. And then I had these features that would talk to Claude via API and, you know, push out medical— health data. The kitchen sink, everything was in there. And then fast forward until back in June, I believe, I went to dData Exchange, it's a event that is related to the annual ADA American Diabetes Association conference. And this was, um, just happened to sit down at a table and I have my badge on and here I am not a woman living with diabetes, but I had this thing on there. And the first person just like, "What's this all about?" 20 seconds later showing the app, 20 seconds later she's pulling over people to kind of talk to more people in her organization, and that relationship went from that encounter to meeting with these women every, you know, three to four weeks, and I'd show them what I'd have, and they would say like, "Yes, no." I mean, they're CDCES, they're clinicians, they have diabetes themselves. And the first thing they would have just said, "Riley, is like living with diabetes." I would have been corrected right there, so I apologize. So it's been, you know, started Wild West, get everything in there, and now we kind of brought it down to reality. And they've started to show me like, "If we do this way, we can— you know, it's going to help out folks." And now I'm starting to add back in some of the some of the features and functionality. I mean, halfway through this, you had iOS 18 come out and they had their Foundation Models framework, like their on-device LLM. And it's like, "Okay, how do I— what do I need to do? What do we get it in there?" It was a lot of trial and error and every once in a while I would just get so tunnel vision of like, "Okay, here's this cool feature. I can get this thing in there, I need to do it." And then the office door would open up and she's like, "What are you doing today, man? What's going on here? Are we going to launch this thing or not?" So there's some motivation back and forth. And maybe back back in November, I got a beta together and gave it to the three women I've been working with, they started using it, it crashed, you know, left and right. And then we got it fixed again, and then it crashed, you know, all that funs. Then we went a couple more months and I was— you know, there's different stages of working with Apple as far as like TestFlight and getting people to use it. And we have like the local version, and then I went and had like a quasi-review of it by Apple to get it to use TestFlight proper. And it's always been exciting, it's always been kind of enthralling. But this is where I could talk to random people and they could use the app, and I would get random feedback, and it was always, "Thank you for making this, I need this. Thank you for making this, I need this." Like, my— right now we're only in the US, but my the form I have, the web form, I get from, you know, everywhere in the UK and the EU, Canada, all over the globe. They see this and they're like, "Okay, we need to get this, Riley." So, it's been, it's been inspiring to finally get to a point where it's getting out to real women living with diabetes.
(:(23:46) Riley Gerszewski: No.
(:(24:08) Riley Gerszewski: Yeah, it's funny because one VC will be like, "Yeah cool, let's do this," and the other one would be like, "Okay, three people have said that's good. It's like, okay whatever, let's move on with life." So, you know, how do we transition that those comments into true product market fit opportunity? And I'm slowly trying to build that. And I've seen, um— I think there is there is a story to tell with on the marketing side. You know, for the longest time it's been, you know, optimization across different social platf— platforms, optimization with search, trying to be the one you can find. And one day I got my email notification that a referral's come in for request to use the app, and, "How did you hear about this?" and it was ChatGPT. And below that, they give the reason why and she stated because nothing exists and I try to find and there's nothing out there. And I had to pause for a second, I'm like, "Okay, this is cool on 25 different levels." It's cool because someone wants to use the app. It's cool because she hasn't been able to find something. And I was kind of like, "How did this work? How did they use ChatGPT?" So, ChatGPT— they searched ChatGPT, you know, the it it's the model that are out there, they don't have, you know, my information yet, they haven't been trained on anything Her Diabetes. But, you know, just her doing her deeper research was able to find that. So this is kind of like, um, on the marketing side of things now as this takes off. Someone out there in the world right now is going to be hired or contracted to come in and help me understand how we have to now compete with other companies, um, you know, with these with the LLMs and how that kind of fits into the the bigger marketing world.
(:(27:03) Riley Gerszewski: So, there's five people that want to launch this thing as soon as possible. And then there's another group of people who say, "No, we got to wait." And they're all voices in my head, right? You know, maybe if, you know, by the time this thing is is live it'll be out there. But maybe the the beta group is, you know, they're still finding things. I got this a comment the other day of like, "Riley, if you have feature A in there, you need to have, you know, B, C, and D in there." And I'm like, "Ah, you're right. Is that going to delay me a week or a day?" With AI, it's hours, I can just hammer these things out in hours, but that's, you know, here nor there. So we've got a product that I believe solves problems. And I think you you kind of touching about like there's it's a new category, but the incumbents are there. You have these diabetes hardware manufacturers, they're there and they could get a team together and create their own little app and all of a sudden I'm blown out of the water. Or you have a software incumbents, same thing. The trouble is, like the manufacturers, they want to have their kind of key moments with the physical devices, that's how they want to be perceived as like, "Okay, this their innovation is in the hardware." And then on the software side with the existing incumbents, you know, they have started off with, you know, male and female audiences. So to pivot to a an app like I have, they're have to get rid of half of their audience, and like how do you divide your resources up? So you've got that. And then you have all these new like online clinics for women they're kind of coming about, you've got Maven and whatnot, and they could have something like this, maybe they want to lease something like this. Um, and then you have like the all of the different period tracking apps. They could have their thing, but the trouble is for them, it's a chronic condition, so it— diabetes is a chronic condition, so they have to kind of like there's a leap to go over from just simply period tracking to be able to kind of get into that space. And when you think about like, in that case I'm talking about like Flo. So in like their roadmaps, it's like, "Okay, like what do we want to tackle first as far as like chronic conditions? Is it diabetes, or is it any you know, it's kind of like what do you take first?" It makes sense for them too because it's, you know, the hormonal condition, but we'll see. And then you have the Eli Lillys of the world, the research teams. You know, menstrual data and um hormone data as a package is really difficult information to get in a very secure way. And it's incredibly private. So, it's hard for researchers to to get that information, and especially together with like a chronic condition. So there is competition there and they're ready to go. But I've come in, you know, through the lens of the, you know, women first, so I don't have to worry about, you know, the needs of my male customers, and I don't have to worry about innovating on hardware.
(:(32:46) Riley Gerszewski: The motivation to get this thing out there. It's like, "Okay, there's somebody's doing this." Like there's a company in Australia that, you know, they're kind of like straddling the hardware-software side, and they do have a lot of interesting things with with women's health in the diabetes space. So they're competition at the gates, it's it's ready to happen.
(:(33:43) Riley Gerszewski: We do have our active beta and you can sign up herdiabetes.com. Simple little contact form, and when you do that, you'll get a a link to TestFlight, which is Apple's testing platform. And once you're there then you'll have access to the Her Diabetes app. There's no user accounts that are created, there's no it's all secure. So it it I think I've seen some reticence by folks to like trying to get into this thing, it's like there's inherent security concerns with the women's health space. So I'm trying to make it as HIPAA, yeah— and actually don't need to worry about HIPAA because there's no information going anywhere. I mean, that was I would say there was probably a month's worth of time trying to find this angle of like, "Okay, do I need to lawyer with to navigate HIPAA compliance?" It's like, "No, if I don't connect to anything then I don't have to do that." Um, you know, am I a electronic medical device because I'm showing, you know, data from a medical device? It's like, "No, if I present it this way I don't have to do that." So, it's like the path of least resistance. It's more like the path of getting to market. And along those lines is all the decisions where it's like, "Okay, I don't have to have HIPAA, but I'm going to make sure it's compliant." You know, I don't need to worry about this other thing, but I know it's a compliant app. So it it under the hood it's it's very very compliant with a lot of the regulatory um concerns out there. But we really drifted away from where people can get this thing. So, we got herdiabetes.com, that's where you can sign up for the beta. And, you know, the moment this thing's on the is on the web, um or excuse me, in the App Store, when you go to herdiabetes.com it's going to have that big link that says, "Go go to the App Store and download it." Right now, it is only available for iPhone users and the optimal experience is for people who are using a glucose monitor and who are tracking active data. And that's kind of like the the main thing, show that glucose data overlaid on top of, you know, the cycle data. And that's the that's the thing that women don't see today is that they need to see. So, I don't need to solve the biggest problem in the world, just simply showing that data gives insights and understanding, and seeing it change cycle over cycle is very very powerful stuff. I mean, it's there is one of the the promising features I believe that I'm trying to like explain right away is a um report that's created. So when you onboard, we import 90 days of data, and that includes glucose information, um your period tracking, all of that. So when you get in there, you can go and click the report button, and all of a sudden you have this PDF document that is de-identified so you can share that with whomever. And you can see four different, you know, four current and then the previous three cycles. That was one of the big things that the clinicians were telling me about is like just simply having that data because like they would they would have like a new client come in and they kind of they came up with a game plan to say like, "Okay, we need to um we need to kind of collect data over the next few months so that way we can really refine the plan." Well, now they get the app, they get it in there, they can begin that plan day one. And that was one of the aha moments for me and one of the aha moments for the women I'm working with was, "Okay, this thing's there's data immediately, there's value immediately with that report." And not only that, just like seeing that um information together is is really great.
(:(38:39) Riley Gerszewski: I think there's— maybe it's because I've worked on the pitch deck, but it is the personal story like why are you building this? And I told you what the goofy app with the lake. Like, I can that's the I can I can nail that with the LakeWatch app, I can nail easy. But then taking that step towards this diabetes app, it's like, "Yes, I've got my friend's story," and that's kind of personal. And then meeting women at a very who are, you know, living with diabetes, it's like, "Okay, that's personal." So, just seeing how it's improving lives is that's what's turned into me doing this. But my point to answer your question is, the problem you're trying to solve with AI, is it personal to you? Is it personal to the business? Or, you know, you kind of got to find your thing that you're passionate about. Or maybe you need to just be someone later on in life who needs to kind of figure out what to do and just is is motivated to learn as much as they can about this next thing that's going to really change the world.
(:(40:59) Riley Gerszewski: Very active on LinkedIn, I'm very responsive to messages on LinkedIn. Um, there's also riley@herdiabetes.com, R-I-L-E-Y. Um my old designer part of me um is the the mantra of like, "You are not the user," and embracing that. So if there's any women living with diabetes who want to connect and who want to participate this on any level, strongly encourage that that conversation and the connecting. Um, if you are in the FemTech space, if you are in managing hormones and period tracking and this in that space, and I'm fumbling through what to really call it now, like I let's talk. There's someone out there who is living with this, who has that experience, who could who could really really really— I probably shouldn't be um cutting the legs off underneath me, but, you know, the vision includes having someone lead this thing who could who's living that life.
(:(42:33) Riley Gerszewski: Definitely, thank you for having me.
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