Rory Sutherland unveils a forgotten secret in advertising from the past 80 years, arguing that solving global issues requires more than just individual brand efforts. In this insightful talk, Sutherland emphasizes the need for a collective approach in branding to address broader societal challenges. He delves into historical advertising practices, discussing their evolution and presenting strategies for modern impactful branding. Sutherland’s engaging narrative highlights how unified brand efforts can contribute significantly to solving today’s global problems.

Speakers:

• Rory Sutherland, Vice Chairman, Ogilvy UK

Take Aways:

1. The importance of collective brand efforts to solve larger issues.
2. Historical insights into advertising's evolution.
3. Strategies for impactful branding in today's market.

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