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How to Effectively Plan and Engage on Social Media Channels
Episode 3222nd October 2018 • Women Conquer Business • Jen McFarland
00:00:00 00:21:54

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00:00:19Welcome to the third pedal, podcast recorded at the Vandal Lounge. In beautiful Southeast Portland, Oregon, why the third title because even the most badass entrepreneurs gets stuck up and Business Management. Consultant, Jennifer McFarland is your third paddle, helping you get unstuck.

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00:01:40Posting not setting up a social network is that they don't want to be seen or heard or get too far out front on that and then get flooded with clients. And what I'm going to tell you is unfortunately, it's not typically something that you cash in and get a lot of clients immediately. It can be, if you employ the right strategy, it typically for that, you're going to want to find a social media manager. I can help you get the right tools and I can help you get a broad understanding of a strategy for how to use those tools and how to leverage what you have for copy. All ready to start publishing and getting things going. But the answer is, don't make the excuse. I'm not going to do it because it's going to be too many clients immediately.

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00:03:39Pershing marketing plan that has more Dimensions to it likely than just social media. You might have email marketing social media. You may send out, press releases you, go to networking, events and belong to groups on social media that aren't really your own. All of these are different or paid ads. You may even do pay Dad's. So they're all different strategies available to you. One component is social media. So it's important not to put all of your eggs in one basket, meaning just social media, and then people say why don't even know where to start? Well.

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00:05:17By the Pew Institute, which I will put a link to that in the show notes. I find that to be, probably one of the best research tools for who is using which of the social Network's. You're going to want to look by gender economic status and other dimensions to see who you are most likely to find on Which social media platform. And then you go all in on that. And you probably don't go all in on everything because the more you spread yourself out, the less likely you are to have any depth at any one platform. Don't stress yourself out too soon. Find The Social Network that is most likely to have your people and then really work that Network. So what does that mean to work the network? It means, yes, you can post at the high-level meeting. You have your own profile say on Facebook, your business profile, but then you want to follow people who are most likely to be.

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00:07:17And all of this does take a little bit of work, but I can tell you that it's absolutely worth. So you might be saying, okay. I found the network. I know where my people are. I've got kind of lined up. Well, you need to come up with some sort of social media strategy for when you're going to post, where you're going to post, all of those kinds of things. You've collected all the data. Then you need to organize it in a way that you understand. So, you're not just sitting on social media all the time because nobody has time for that.

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00:08:47There's kind of a method to it. You know, you want to have an even balance of fun, pictures and unique holidays and quotes and then links to products that you sell items that you sell. And you schedule it all out. You make it fun and interactive, but then, the most important thing is blocking out time on your calendar so that you can respond and engage with the people who are like, hey, what does that mean? Hey, hey, what's going on? How do you, how do I do that? How do you solve this problem for me? What is it that you actually do? Because I don't understand it. So that's the thing that you're likely stressing out about is all of the time that it takes to respond. But the good news and my friend and colleague Elizabeth case, it yellow. Consulting put the pretty simply which is, you block out of time on your calendar and you devote, you do 15 or 20 minutes a day to social media and responding. And then to that, I say, yes.

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00:10:47These networks for some that works. Actually probably most of them you're going to need to go into specific groups and and post them content about yourself and what you offer and engage. But that can be done in the group's clients are in that 15 or 20 minute blocked, you set aside just to work on social media. I hope this helps, and I guess what I'm saying is use the tools to schedule it out and then don't think about it. Just spend your time responding and I think that'll make things a little bit easier.

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00:12:28Open pearls. If you want to make a sale without sounding like a jerk. I have a suggestion instead of poaching list and spamming people. With friend request people, who interest you and have things in common, talk to them about your mutual love of Taxidermy fevers and hatred of boy bands like their pictures, Don, their post, become their friend, give them a reason to connect on quote. She goes on and on and it's quite beautiful. But if you've ever been added to a Facebook group or got into sales email right away, after adding someone on LinkedIn, did you really read it? Did you really join the group or did you run off and on join the group? Leave the group? Did you read the sales message and schedule the appointment? Or did you delete it? Because you felt a little invaded, my guess is it's the latter. Because unless it's your buddy talking to you about this, really join this group or hey, you should really meet this guy because they sell what you need. You probably not going to give it a second.

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00:14:28It is actually about that. It's about getting to know people getting to be their friend. And then if it works out then trying to make the sale or what happens to me more often than not, people come to me. I don't have to go out and run up a lot of business because I do a good job and people come to me and they find me and they want to work with me. And that's what it's really all about. The do's and don'ts of of engagement on Facebook of of being a member of this social media as a business owner is really no different than being a part of it, as an individual, when people take things too far, when they push you to want to unfriend them because they've attacked you in some way when you're their friend, they will block you. They will unfriend you, they will set you as an acquaintance so that they don't have to see you. There. Were you depending on what the social network?

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00:16:28Cuz that's a game Ender. There's a difference between being controversial, so that people know what you want and know what you stand for so that you can find other people that want what you want, stand for, what you stand for, for the difference between that and making sail, prematurely or before you've even met Gary vaynerchuk. Puts it as jab. Jab jab? Right hook. That means you still enough that people know that you have something to sell us the right hook, but you make sure that you stay in front of them jab. Jab, jab by saying, where this article I think you'll like it. Hey, read this quote. I think it would taste you. Hey video. I thought it was funny, right? Hook, your pictures. What I offer is a service. Do you fit into any of these categories link to your website? And if somebody who does text strategy, I cannot tell you enough. That when you are posting on social media, the biggest, do you make sure you're driving track?

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00:18:28Bishop and if they're interested, you eventually get to your high-end group program or an online course, anything less than that, and you're losing a lot more money than you're making. And be sure to check out next week's. Show with Sarah Hadley. Thank you for listening.

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