Can a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes.

As an operations and project manager specialist, I've gathered valuable insights to help you navigate the launch journey more smoothly.

We'll also discuss common pitfalls that lead to underperforming launches, including the persistent challenge of shiny object syndrome and why long-term strategies often outperform quick fixes.

You might be wondering if these approaches will work for your specific situation. That's why we're focusing on sustainable methods: long-term planning, consistent testing, and meticulous tracking for continuous improvement.

Ready to reimagine your launch strategy? Tune in to discover how you can create more effective, less stressful launches. By the end of this episode, you'll have practical tools and renewed enthusiasm to approach your next launch with confidence.

In this episode, we cover:

03:04 Using a Launch Scorecard to pinpoint launch issues

03:56 Essential metrics for launch success

04:43 Tips to boost conversion rates

06:58 How to decode your audience's true needs

07:30 How to align your offer with audience desires

09:18 Overcoming shiny object syndrome

11:33 Continuous improvement in your subsequent launches

Links and resources mentioned:

Grab The Launch Cure Guide to start fixing what’s broken in your launch.

Listen to Season 1 Episode 11: The Power of a Customer Journey: Simplify and Streamline Your Business

Listen to the rest of the Launch Series

5 Essential Steps to Avoid a Flopped Launch

Black Friday 2024: Early Planning Secrets for Maximum Profits

Master Your Launch Timeline: Step-by-Step Guide to a Stress-Free Launch Calendar

Evergreen Sales Funnel vs. Live Sales Launch

4 Tips to Maximize Profits and Minimize Stress During Your Next Launch

Connect With Us:

Jess Website

Rachel's Website

__________

Work with Us 1:1

Rachel's Services

Jess's Services

__________

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <<Learn More Here>>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <<Get it Here>>

_________________

Hang Out & Say Hi!

Deeply Rooted Business Instagram

Jess Instagram

Rachel's Instagram

Speaker: 00:00:00

TONOR TC-777 Audio Device: Hello there

and welcome to a, another episode of the

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growing a deeply rooted business podcast.

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It's me solo again, Jess.

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Your operations and project

manager masterminds.

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Rachel, we'll be returning

to our episode shortly.

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And I'm sure just like you, I cannot wait.

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Today we're going to do another

launch episode because I am

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in deep launch manager mode.

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Right now, many of my clients

have just wrapped up our

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launch or prepping to launch.

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In Q4 or even we're already

preparing for launches in 20, 25,

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as crazy as that sounds to say.

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But we've got some big,

exciting launches coming up.

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So we're going to be diving specifically

into how to fix your launch problems that

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may be costuming profits and creating

way more stress than they should.

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If you've ever launched a product service

course or group program, you know that the

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process can be a little bit overwhelming.

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Because you're managing tech,

you're coming up with marketing.

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You're refining your messaging.

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You're working out the tech in

your sales funnels all at once.

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And it's even worse sometimes.

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When you feel like the efforts that

you're putting in are not matching the

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results, or you're not seeing the sales

or the revenue increase that you expected.

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And here's the thing.

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First off.

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I want you to know that launching

does not have to be a chaotic

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stress-inducing rollercoaster.

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It can actually be fun.

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This is something that a service

that I provide for my clients.

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And if it was a constant state

of stress all the time for

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me, And then I couldn't do it.

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So I have figured out

ways to reduce the stress.

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And increase the peace.

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it doesn't mean that like it

never gets chaotic or a little bit

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stressful, but I think overall just,

keeping the stress levels down.

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I'm going to talk about some steps that

you can take to not only fix your launch

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and make it less stressful, but also make

it more powerful so that all the hard work

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and efforts that you're putting into your

launch can feel like they're paying off.

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And the last part of this is that

I'm not just going to give you

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series everything I'm talking about.

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Here are things that I have done

with my clients in different

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iterations of their launch and

help them launch bigger and better.

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And the better thing is that I've

taken all of those insights that

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I've gathered throughout the years.

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I've been helping clients behind the

scenes with launches for about four or

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five years now and put it all into a guide

that's going to help you diagnose the

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root cause of the problem in your launch.

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And even better, I'm going to give

you strategies that you can use

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to implement in your next launch.

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so that you can improve both your

immediate and your longterm results.

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So if you want this launch

care guide, it's going to be

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available in the description.

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Below.

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And I even included because

y'all know I'm AI obsessed.

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If you've been around for a while,

I've even included some chat GPT,

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AI prompts that I use to help

implement some of the strategies

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that I'm giving you in that guide.

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If you're interested in fixture launch

continue to listen to the episode

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and definitely download the guide.

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So the first step to fixing your

launch is getting really clear

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on what's going wrong at first.

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I know this sounds simple, but a

lot of the entrepreneurs are course

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graders that I work, make the mistake

of diving head first into solutions

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without ever figuring out what the

root cause of the actual problem is.

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And sometimes they even toss

out an entire offer or service.

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Because the launch didn't go

as expected when really it just

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needed a little bit of tweaking.

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So trying to figure out, is it your

landing page or is it your email

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marketing or is it your sales page?

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That's losing people.

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If you don't know the answers to

these questions, it's basically

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going to be trying to fix a car

without knowing what part is broken.

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You're just going to be

guessing and you're probably

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going to waste a ton of money.

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this is where it's really important.

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To have a launch scorecard.

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And basically this is a scorecard.

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It's going to be a place where

you can track the key metrics.

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In your launch so that you can pinpoint

exactly where things are falling apart

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and your launch scorecards should be

a living, breathing document that gets

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updated with every subsequent launch.

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So you can see if the changes

that you made are creating the

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ROI that you've hoped they would.

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For example, you might find that your

emails are getting a high click through

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rate, but when people land on your

sales page, they're not converting.

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So that is a very clear sign that

something is off with your sales page.

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It might be your messaging.

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Isn't clear.

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Maybe your call to actions are weak, are

perhaps there's not enough testimonials

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or social proof to build that trust

that buyers need to be able to take that

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leap and invest in you and your product.

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I'm going to just quickly go over

some of the things that you should

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be tracking on your launch scorecard.

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And give you some benchmarks with those.

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So landing page conversion rates.

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So if it's a free offer, like a webinar or

a freebie, I really love those conversion

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rates, but to be around 30 to 40%.

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And if it's not, there's a bigger

opportunity for improvement.

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Now sales pages on the other hand,

convert at a much lower rate, usually

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two to 5% is what I'm looking for.

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if you're not hitting either of

those numbers, then that could be

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a place that you need to focus on.

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The next thing is your show

up rates for your live events.

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So are people registering for your

live event, but then not attending.

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Usually I like to look at between again, a

30 and 40% for shop rates for free events.

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if you're not hitting that mark, then

we may need to offer show up bonuses

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or make sure that we have a reminder

sequence and give that a little work.

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So those are the three big

Numbers that I'm looking at.

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You can also look at your

email, click through rates your

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social media engagement rates.

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All of these are numbers that I

include on the launch scorecard.

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And again, in that launch cure guide.

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That's going to be in the description.

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I go a little bit deeper into the

numbers, what they mean, and then what

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percentages you should be looking at.

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For your first launch.

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Now for subsequent launches, you

really want to use your own numbers

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as a benchmark so that you can see

if you're improving, based on what

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you implemented before, and now

what you're implementing, then.

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And here's the thing.

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By fixing just one of these metrics.

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It can lead to a huge boost in revenue.

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So if you increase your landing page

conversion, just by 10%, that could mean

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hundreds of thousands of extra signups,

which directly will lead to more sales.

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And if your sales page converged

as 1% better, that is pure

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profit added to your bottom line.

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Not only this.

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But knowing where the problems are

going to help you to reduce the

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stress of launching instead of feeling

overwhelmed and trying to fix everything.

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You can really zero in on the areas that

are going to make the biggest impact.

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And this targeted approach will give

you peace of mind and confidence

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going into every launch, knowing that

it's going to get bigger and better.

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All right.

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Number two.

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Is you're going to want to focus on

your audience needs, gains and pains.

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Once you've diagnosed the problem.

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The next step is to make sure your

launch is laser focused on your

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specific audience on their needs.

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What transformation they're

looking at, what struggles or

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pain points they're going through.

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Most launches fail because they

only scratched the surface of

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what the audience really wants.

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And if your messaging isn't

speaking directly to their deepest

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desires and biggest pains, your

audience will tune you out.

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Even if your product is great.

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So you want to make sure.

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And Rachel, I think we have an episode

we'll link to this about like knowing

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your ideal customer and mapping it out.

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If not, I'm gonna make Rachel do on

when she gets back, because she's

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an absolute genius at breaking down.

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Your audience's functional

social and emotional needs.

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And this matters so much when you

are selling like a coaching program.

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Or a course because you're not

just selling a product, you're

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selling a transformation.

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So making sure that your launch marketing

and messaging aligns with these needs

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is just going to create a much higher

chance of conversion because you're

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no longer speaking in generic terms.

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You're going to offer your

audience, exactly what they want.

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And when you get this right, your

sales are going to skyrocket because

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the audience is ready to act.

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They're going to see your offer as the

key to unlocking next level success.

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And really this is going to help bring

more peace because when you've done the

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work upfront and really understand your

audience, you're not going to be guessing

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about your messaging during launch.

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You can relax and know that your offer

and what you're talking about is going to

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be perfectly aligned with your audience.

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And that confidence will show up in every

email, every post and every webinar.

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You create.

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So I challenge you if you

haven't done it already.

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I did this exercise actually with

the launch cure guide is just

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take some time after this episode.

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And just begin to list out

all of your audience's needs.

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What do they need from

a functional standpoint?

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What do they need from

a social standpoint?

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What are their emotional needs?

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How are they feeling?

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And then ask yourself, is your

current launch messaging addressing

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each one of these clearly.

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And if it doesn't tweak it.

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And this clarity is going to pay off both

in conversions and confidence when you're

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showing up and speaking to your audience.

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The third step is critical and it's

something that many entrepreneurs

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don't even realize they're trapped

in and it's the cycle of shiny

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objects and new strategies.

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So let me explain.

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This happens when you keep jumping

from strategy to strategy, trying

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new tactics, implementing the latest

hacks, or switching up your entire

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strategy altogether or moving softwares.

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And.

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You may see a, like short-term win.

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But you're never going to get

consistent lasting results.

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If you change up your entire

strategy, every time you launch.

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This is gonna lead you to being

any constant state of hustle.

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Where you're always looking for the

next thing that might finally work.

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So instead of constantly jumping from

one launch tactics to the next, let's say

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you commit to refining your sales funnel.

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You run an AB test on your email

subject lines, you improve your sales.

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Copy you optimize your landing

page based on real user data.

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Like heat maps.

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And sure this might take a bit longer than

buying another quick fix course, But these

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changes are foundational and they will

continue to pay off launch after launch.

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And when you shift out of this

constantly looking for the new strategy

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cycle and focus instead on building

long-term sustainable strategies.

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You're building a foundation

for consistent profitability.

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You're no longer trying just to survive

one launch, you're creating a launch

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system or a launch formula that delivers

reliable revenue time and time again.

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And this compounds over time.

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Meaning that your launches are going

to get better and bigger and more

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profitable with each iteration.

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And you will have so

much more peace of mind.

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Because instead of living launch

to launch and constantly hustling,

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you're going to have a system

that, you know, and you trust.

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You know, It works and that's going

to mean less stress, less anxiety,

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and more time to focus on the big

picture of growing your business.

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So if you feel like you're constantly

trapped in trying to find the next

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strategy or jumping from coach to coach.

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I want you to commit to

breaking that cycle today.

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And instead of chasing the next shiny

tactic, choose one foundational area

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of your launch, whether it's your

sales funnel, your webinar strategy.

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Your sales page or a landing

pages and focus on improving it.

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For a longterm

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results.

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finally, the fourth step to fix in your

launch is to test track and refine.

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I want you to know this.

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Launching is a experiment

business as a science.

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It's not a one-time thing.

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It's a process of continuous improvement.

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And the most successful entrepreneurs

know that they need to test track and

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refine their strategy after every launch.

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This is why I emphasize the importance

of updating your metrics and tracking

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your metrics during each launch.

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So you can see where the

improvements are happening and

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where you still have room to grow.

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So let's say that.

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You launch and you notice that your

landing page conversions increased by 5%,

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but your email open rates drops slightly.

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That is valuable data.

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You now know that your landing

page adjustments are working, but

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maybe your email subject lines

be testing for this next launch.

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This is where continuous

improvement happens.

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And it's the difference between a good

launch and a wildly successful one.

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Refining your launch process based on

data means that each launch gets better

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and more profitable than the last.

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You're building a system

that's not just reactive, but

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proactively improving over time.

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This kind of tracking allows you to

scale more effectively because you're

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making informed decisions, not guesses.

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And the real peace comes from knowing

that you have control over the process.

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You're no longer launching

in the dark wondering why

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things worked or didn't work.

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You have the data in front of you,

and this will allow you to make smart,

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calculated decisions with confidence.

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So you're no longer feel like you're

second guessing yourself or flying blind.

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So I really want to encourage you that if

you're not already to start tracking your

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metrics religiously after each launch.

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Update your scorecard and make

tweets based on what you've learned.

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Every small improvement you make

will compound over time, leading

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to bigger and better launches.

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All right.

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And there you have it, the four steps to

creating a launch and creating a system

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that brings both peace and profits.

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Number one diagnose the real

problems using the launch scorecards.

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Number two, focus your

messaging on your audiences.

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Deep needs, gains and pains.

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Three.

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Break the cycle of stock and commit to the

cycle of success and long-term strategies.

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And number four it's has track and refine

after every launch to keep improving.

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By following these steps, you'll

not only see a massive boost in your

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profits, but you'll also have more

clarity, confidence, and peace of

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mind throughout the entire process.

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To help you get started, be

sure to download the launch cure

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guide, which is linked below.

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It contains a launch scorecard.

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Take control of your next launch

and experience more profitability

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and the piece you've been missing.

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Thanks again for tuning into the

deeply rooted business podcast.

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If this episode was helpful

for you, please leave a review

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and share it with a fellow

entrepreneur who needs to hear this.

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Until next time, happy launching.

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And we're rooting for you.