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Women's rights activist, Elif Safak, on the power of stories
26th February 2019 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:19:52

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Award-winning Turkish-British novelist, essayist, academic, public speaker and women's rights activist Elif Safak, gave us an inspiring talk at our London Annual Conference in 2015. Elif showed that, when it comes to inspiring people to embrace a change in behaviour or to experience a new environment, storytelling isn’t just better than the other tools. It’s the only thing that works.