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What Are You Saying With Your Pricing
Episode 9912th May 2025 • The Business of Personal Brand Photography • Paula Brennan
00:00:00 00:12:49

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 Have you ever lowered your prices in an attempt to stay competitive?

 While this may seem like the right move, it can actually be detrimental to your business. Too often, photographers undercharge due to fear or self-doubt, but this can damage your professional reputation.

In this episode, I dive into:

  • Why charging too little can make your business seem unprofessional
  • How underpricing impacts your brand image
  • The common pitfalls of low pricing and how to avoid them
  • How to confidently price your work to reflect its true value

Pricing is one of the most important decisions you'll make as a photographer, yet it's also the most challenging.  So if you've ever felt like you're not charging enough for your photography, or if you're worried about pricing yourself out of the market, this episode is for you. 

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