What’s your niche?

Do you describe it as a job title or role?

Or do you describe a profile of what your ideal clients look like and where they live?

Most people think of these two things when they think of a niche, and I don’t think this works for coaches and consultants.

Demographics used to be how marketers divided up the world and it’s still what most marketing and sales advice tells you to do. For a time this seemed to work, but in today’s world it increasingly doesn’t.

And for coaches and consultants, using demographics as a niche almost never works.

So what’s a better way to find your business’s ‘fit’ and reach out?