Shownotes
In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.
In This Episode, You'll Learn:
- 00:00:00 Welcome to Marketing Moguls
- 00:01:28 Fintech Professional Discusses Underserved Industries And Payments
- 00:08:46 Consumer Trust: The Importance of Simplicity and Security
- 00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets
- 00:13:02 Compliance and Industry Knowledge in 37 States
- 00:14:04 Entering New Markets: Expertise and Compliance are Key
- 00:16:48 Navigating Advertising Restrictions for Cannabis Collectives
- 00:21:08 Aero Pay: Learn More About Their Work
Links and Resources:
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