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Transcripts
What's up, y'all?
2
:It's Kostin with Solutions8,
and I'm here to sell you stuff.
3
:Which is unusual with solutions.
4
:They don't generally sell very often,
just normally just content and value.
5
:And then someday people come and
they hire us, which is great.
6
:But I have, by popular demand,
we've launched a mastermind.
7
:It's the U versus Google mastermind.
8
:You can check it out by
going to you versus google.
9
:com U V S google.
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:com.
11
:And, this has been something that
has been in the works for years.
12
:And I just want to talk to you about
what it is, what it costs, how it works.
13
:If you're not interested
in the mastermind.
14
:That's okay.
15
:Don't watch the video.
16
:if you are interested in the Mastermind
and you have questions, though,
17
:this is where, you go to questions.
18
:The first, I think, and most important
thing is this is not for newbies.
19
:It can't be.
20
:We had a lot of internal discussions
about it, and we realized that If you're
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:not a professional media buyer, agency
owner, if you don't run ads for a living
22
:or it's part of your job, facilitating
those conversations would require
23
:us going one or the other direction.
24
:Either we're going to help newbies, figure
out where the buttons are or we're going
25
:to help the pros, level up their game.
26
:We chose the latter.
27
:So you don't need to be the best in
the world by any means, but in the
28
:world where there's a, it's binary,
it's black and white, there's a
29
:line of demarcation, either A or B.
30
:you're like, all right, I'm brand new at,
media buying and I'm trying to figure life
31
:out or no, I'm pretty good at this stuff.
32
:And I'm going to be able to
contribute to the community.
33
:We're looking for people that are,
it's less for me about proficiency
34
:than invulnerability to be frank about
like personality and culture fit you're
35
:building a community one bad apple
can just ruin everything So we're
36
:looking folks that want to contribute
want to learn want to ask questions
37
:want to share want to give and that's
the other Thing that's interesting
38
:about a community is you're gonna
bring as much value as you provide
39
:That's been true of every mastermind.
40
:I've ever been a part of my entire life.
41
:The real value comes from the member
base so You're going to be vetted.
42
:You're going to have to interview
with one of our strategists, and
43
:we're just going to make sure that
we think you're the right fit.
44
:That should also be of benefit to you,
so you know that we're not going to
45
:lob you into a pool of anybody who
had money and was willing to join.
46
:but the mastermind is built
around, Allowing other experts
47
:to collaborate together.
48
:So we're going to discuss the
secret strategies of, the only the
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:top marketers know truly, really,
honestly, you're going to get to see
50
:behind the scenes at solutions eight.
51
:We add you to a private Slack channel
where you can have discussions,
52
:facilitate conversations, host
Q and a's those types of things.
53
:you're going to learn from each
other, learn from us as well.
54
:We're all of our strategists.
55
:Every employee at solutions eight
is inside of the Slack channel.
56
:and we're going to host a weekly call.
57
:And the weekly call is going to
be moderated by our strategists.
58
:it's going to involve anybody in
the U versus Google member base.
59
:And the hope is that.
60
:And, interestingly, I think we're going
to learn as much as we teach to be
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:frank, because there's so much going on.
62
:I can't tell you how often,
somebody in a YouTube comment or
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:hits me on LinkedIn and tells me
something that I just didn't know.
64
:So again, this is for PPC managers,
marketers, agency owners, freelancers,
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:employees, other agencies.
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:Like it's okay that, we don't, we
can be competitors in real life and
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:then still friends in the mastermind.
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:That's I have a ton of
friendly competitors.
69
:The point of the mastermind, the reason
this is so important is because, there's
70
:a shift away from the agency world.
71
:People are looking for what feels like
more bespoke, custom, personal services.
72
:And.
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:As an agency, that obviously hurts us.
74
:If you're an agency, it hurts you.
75
:And we want to make sure that we're
putting ourselves in a position
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:to really enable our team to be
as sharp as they possibly can be.
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:So our whole team is in the mastermind.
78
:Everybody at Solutions
Aid is in the mastermind.
79
:We really want to put people in a
position of being fully autonomous.
80
:And so what's cool about it is
you're going to be able to stay up
81
:to date with the latest findings and
strategies from us and other marketers
82
:that are inside of our circle.
83
:John Moran just posted something today as
I'm making this video, 13 minutes ago, he
84
:posted this thing about, My TV commercial
just went live on, John's testing a
85
:new, Campaign type inside of Google for
YouTube television and posted a screenshot
86
:with what's working and it's going to
be posting updates on how it works.
87
:And this went right into Slack.
88
:If you were in the member base,
you'd be able to watch this live and
89
:Google rolled out this really cool,
new display base inside of Google
90
:television that, allows you to capture
an unbelievable amount of attention and
91
:impression share for very little money.
92
:he's currently getting one
cent per view right now with
93
:a pretty distinct target base.
94
:So that's an example of you being
able to see behind the scenes
95
:of what's going on in solutions.
96
:Eight.
97
:what are you going to get?
98
:You're going to get live weekly
calls with solutions, a strategist.
99
:Now here's, don't sign up.
100
:If you're like, is John
rain going to be there?
101
:sometimes you will, sometimes he won't.
102
:The point here isn't
ego driven mastermind.
103
:The point here is collaboration.
104
:And if all you want to do is
talk to John, go hire him hourly
105
:because you'll be disappointed.
106
:Even when he does show up, right now
we've got 30 people in the mastermind,
107
:we're going to cap it at a hundred.
108
:But if we have, an hour or 90 minutes or
whatever the weekly calls end up being,
109
:and Everybody's asking John questions.
110
:He might not get to your
question every single time.
111
:And I don't want anybody to feel like,
Oh, this is the only reason I signed up.
112
:That can't be the case.
113
:But if you're, comfortable with the
fact that we have the best strategists
114
:in the world, literally, sometimes John
and I show up, I can talk to you about
115
:agency stuff, growth, scale, HR, hiring.
116
:I'm not a Google ads manager, so I
won't be talking about Google ads.
117
:You also get the private Slack group,
which is where you can ask questions,
118
:connect with our members, share insights.
119
:I really think Google Ads is
Significant portion of the value
120
:is going to be in the slack group.
121
:And then of course we're
recording everything.
122
:We're also going to work to give
as much value as we possibly can.
123
:Earlier this morning, one of
our strategists, Glenn, he goes,
124
:why don't we give everybody
access to our knowledge base?
125
:And so we're going to go through and
figure out if there's anything that's like
126
:too proprietary to offer access to, but
we want y'all to feel like we're massively
127
:over delivering, other benefits, you
get to network with other top marketers.
128
:other agency owners, other
freelancers, you get company resources.
129
:and you're not just learning Google ads.
130
:You're also learning things like,
agency management, gross scale,
131
:where to get customers, see what
other people are doing, see what's
132
:happening in other agencies.
133
:it's like, Hey, is the market turning
or am I losing clients for no reason?
134
:That type of question.
135
:why is it priced the way it's priced?
136
:We're charging 500 a month, in
order to be in the mastermind.
137
:And that was also an
intentional line of demarcation.
138
:In order to learn where to put it,
my decision there just boiled down
139
:to, if we earn or save you one
client, we've paid for ourselves for
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:the year, in theory, based on the
way that most agencies are pricing.
141
:If we earn or save you one client, then
we paid for ourselves for the year.
142
:And if you're not charging enough
to justify that, then I don't know
143
:that, again, Just in that world
where there's, it's black and white.
144
:And you're probably not the
professional PPC, manager or agency yet.
145
:however, in order to pad the
membership in the beginning to
146
:start, we're offering an unbelievable
Black Friday Cyber Monday discount.
147
:Which honestly just timed out that
way, which is, 3, 000 for the year.
148
:So 500 bucks a month would
be six grand for the year.
149
:If you pay for the year up front, it's
2, 997 because for some reason when
150
:things end in seven more people buy.
151
:and this will get you an entire
year inside of the mastermind.
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:So you're effectively paying half.
153
:We will never, ever,
ever, ever, ever, ever.
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:Ever, ever, never, ever,
never, ever do this again.
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:Never, ever.
156
:really what I want to do is I want to
be able to start bringing people into
157
:the mastermind one at a time, but in
order to bring them in one at a time,
158
:I want them to come into a prebuilt
community of awesome rock stars.
159
:And the way to do that, I think is
offer this really cool incentive.
160
:So this membership should
absolutely pay for itself.
161
:You're effectively getting
it at 250 bucks a month.
162
:order to apply, we need to make
sure that you're a professional PPC
163
:manager, which usually means you're
managing about 10, 000 a month USD.
164
:Now, that might not be that exact amount
depending on where you are geographically.
165
:We're not going to be huge
sticklers to the rule.
166
:just be solid PPC manager, somebody
who does this as part of their work on
167
:a regular basis and be a good person.
168
:you're the type that's going to answer
questions without being a jerk, not
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:make people feel bad, contribute, share.
170
:you're not the type that blindly
applies Google recommendations.
171
:we want to be able to talk to the smartest
people in the room about Google ads.
172
:I expect to learn as much
from you as we teach.
173
:and we want to cultivate an environment
where people feel comfortable sharing,
174
:comfortable, feeling vulnerable,
comfortable going with the problems.
175
:we are capping membership
at a hundred people.
176
:And, we're going after quality,
not quantity, which is why.
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:So we want to make sure we have enough
time to do deep dives and nobody
178
:feels like they're getting lost.
179
:So if you're interested in Google
ad discussion, live account reviews,
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:Q and a session strategy, updates,
weekly calls that will take 90 minutes.
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:apply, go to university, google.
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:com, forward slash offer.
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:If you want the black
Friday, cyber Monday offer.
184
:And, hope to see you on the side.
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:I'm super excited about this.
186
:Excited to connect with you.
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:Excited to build a community.
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:excited about all the things.
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:I'll catch you on the flip side.
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:Peace.
