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89. How to Leverage Your Podcast as a Resource Library to Build Authority and Generate Leads
Episode 8916th August 2023 • Marketing Without Socials for Moms - Marketing Without Social Media, Podcast Strategy, Email Marketing, Collaborations • Andria Singletary | Visibility Strategist for Moms
00:00:00 00:13:21

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Hey, Mama! One strategy that has been pivotal in my podcast growth and lead generation is treating my podcast as a resource library. A podcast resource library is essentially a catalog of content that demonstrates your expertise and answers your ideal clients' frequently asked questions. By creating podcast content with the purpose of creating a podcast resource library, you create a catalog of content that you can refer current and future listeners to. In this episode, I break down how to effectively create a podcast resource library and how to use it to build your authority and generate leads.

In this episode, you will learn:

  • What is a podcast resource library
  • Why you should treat your podcast as a resource library
  • How to set your podcast up as a resource library
  • Examples of how one of my clients and I created content for our podcast resource library

For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode89


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