Tonya Mckenzie provides invaluable advice on PR strategies tailored for small businesses. Discover why allocating approximately 20% of your budget to PR is a smart move.

Tonya emphasizes that smaller businesses need not rush into outsourcing their PR efforts. Instead, she highlights the importance of establishing a strong message and maintaining consistent branding across all platforms before diving into PR initiatives.

Investing in training for your marketing staff with fundamental PR strategies can also yield enhanced results through an integrated approach. So, tune in for expert guidance on navigating the realities of PR, ensuring your investments are both strategic and effective.

Episode Highlight:

01:28 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.

Ready to Go Deeper?

If today’s episode resonated with you, activate your faith.

You don't need more information. You need a consistent rhythm that helps you grow in faith, focus, and fellowship.

That’s why we created The Daily Crown Fellowship.

The Daily Crown is a fellowship for faith-driven founders who want to:

• Grow deeper in their faith
• Stay focused on what God has called them to build
• Stop building alone
• Grow their business God’s way without drifting from their calling

Inside the Fellowship, you’ll receive:

• Daily reflections
• Weekly Focus Sessions
• Monthly Campfire gatherings
• Faith-driven business guidance
• Accountability, encouragement, and community
• A simple rhythm to help you stay faithful, focused, and connected

👉 Try the Rhythm free for 7 days.

Get The Flame Starter Book

Want to go deeper on self-mastery?

Flame Starter: The Art of Self-Mastery lays the foundation for everything we teach inside the Crown ecosystem. 👉 Learn More

Support The Mission

The Daily Crown podcast is an independent podcast built to serve faith-driven entrepreneurs.

If this show is helping you grow, your support helps us continue building tools, spaces, and experiences rooted in faith, clarity, and purpose. 👉 Support the mission

*The Daily Crown Podcast is powered by Horicon Bank - The Natural Choice.

Connect with Tonya McKenzie

LinkedIn

Website

Facebook

X

Sand & Shores