Tonya Mckenzie provides invaluable advice on PR strategies tailored for small businesses. Discover why allocating approximately 20% of your budget to PR is a smart move.

Tonya emphasizes that smaller businesses need not rush into outsourcing their PR efforts. Instead, she highlights the importance of establishing a strong message and maintaining consistent branding across all platforms before diving into PR initiatives.

Investing in training for your marketing staff with fundamental PR strategies can also yield enhanced results through an integrated approach. So, tune in for expert guidance on navigating the realities of PR, ensuring your investments are both strategic and effective.

Episode Highlight:

01:28 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.

Ready to Master Your Mindset, Mission, and Message?

If today’s episode spoke to you, don’t just listen—step behind the curtain.

Fix Your Focus in 5 Days Challenge

Start with a reset. In just 5 days, you’ll sharpen your focus on faith, finances, relationships, and your next 30-day plan. It’s a $47 investment designed to help you cut distractions and move with clarity. Take the Challenge.

Then, join the Journey Feed, your backstage pass to the Journey to Mastery Podcast.

Inside, you’ll get:

1. Early Podcast Access – Hear every episode before it drops publicly.
2. Unfiltered Mentorship Notes – Elzisms, reflections, and raw insights I don’t share anywhere else.
3. Private Invites: Be first in line for upcoming challenges, workshops, and live experiences.
4. Exclusive content: BTS content, exclusive coverage of faith-driven entrepreneurship, and access to virtual events.

And if you’re ready for even deeper mentorship, step into the Journey Crew—bi-weekly group coaching, direct guidance requests, and prayer calls to keep you spiritually and strategically aligned.

Live In Purpose. On Purpose!™

Support the Mission

If the Journey to Mastery podcast has helped you grow, consider contributing to keep us creating faith-centered tools, resources, and conversations for entrepreneurs like you. Support The Mission

Connect with Tonya McKenzie

LinkedIn

Website

Facebook

X

Sand & Shores