Tonya Mckenzie provides invaluable advice on PR strategies tailored for small businesses. Discover why allocating approximately 20% of your budget to PR is a smart move.
Tonya emphasizes that smaller businesses need not rush into outsourcing their PR efforts. Instead, she highlights the importance of establishing a strong message and maintaining consistent branding across all platforms before diving into PR initiatives.
Investing in training for your marketing staff with fundamental PR strategies can also yield enhanced results through an integrated approach. So, tune in for expert guidance on navigating the realities of PR, ensuring your investments are both strategic and effective.
Episode Highlight:
01:28 - Let's be fair. Everybody is not good at what they say they're good at these days. It's like, "I'm amazing," but you're not. So, we have to be cognizant of that and be very diligent about where we're spending our money. So, I would suggest if you have a marketing coordinator, a marketing director, that you invest in training them, getting them some training on PR strategies. Because the truth of the matter is, an integrated strategy is the best. You need all of it. You need PR, you need marketing, you need advertising. You need it all.
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