Today marks our first guest takeover (while I'm on maternity leave) from email strategist and keynote speaker Liz Wilcox. One of the things she's well known for, besides email marketing, is her $9-a-month Email Marketing Membership.
In this episode, she pulls back the curtain and shares how she's grown it to over $700k in revenue, including her three top-performing emails over the years. She even gives us the subject lines and reads the entire emails (GIF descriptions included). She also breaks down why these emails worked (and continue to work) so well.
If you struggle with writing weekly emails, I can't recommend Liz's Email Marketing Membership enough. You can join her membership by clicking the link below!
Some links mentioned are affiliate links. This helps to support this podcast at no additional cost to you.
Topics in this episode: tips for podcasters, educational strategies, marketing tips for TPT sellers, online educator tips
Transcripts
Sara Whittaker 0:00
Hello, hello and welcome back to another episode of podcasting for educators. At the time that this episode airs, I will be out on maternity leave. One of the things that I did to prepare for leave was collaborate with some of my previous guests on this podcast. So over the next few months, I will be sprinkling in some guest takeover episodes, where previous guests will be taking over my podcast for the week and sharing about a topic that we both thought you would be interested in hearing about. So these are people who have been a guest on the show before but they're coming back to talk about something different. Today marks our very first guest takeover and it's from Liz Wilcox. Liz, aka the fresh Princess of email marketing was originally on Episode 70, where we talked about how you can promote your podcast through your email marketing. So definitely check that episode out if that's something that you're curious about. Liz is an email strategist and keynote speaker showing small businesses how to build online relationships, package up their magic and turn it into emails that people want to read. And most importantly, purchase from one of the things that Liz is really well known for, besides email marketing is that she has a $9 a month membership that has been extremely successful. And so in this episode, she's actually sharing how she's grown her membership. And it's all thanks to emails. This is a really cool episode because she's pulling back the curtain on how she found success, including exact numbers. She's sharing stats on her membership growth, and she's sharing her three most powerful emails that she has sent over the years that have generated over $700,000 in revenue. She even gives us the subject lines that she uses and reads the emails to us. And then she tells us why these emails worked so well. It's gonna be a really good one. I hope you love it. Let's get started. Your Podcast is a powerful tool that serves your audience and your business. But how do you manage it all bring in new listeners and convert those listeners into customers. That's what this show is all about. Welcome to podcasting for educators. I'm Sara Whitaker, classroom teacher turn podcast manager, and I'm here to help you get the most out of your show, all while making an impact on other educators.
Liz Wilcox 2:28
ree years old. I've got about:
the best part, it's only $9 A month right now. I know it's worth more. And I know the marketing pros would tell me charging that low of a price is going to signal to you that it's garbage. But to hell with that. You and I both know, my stuff is not garbage. Here's why I'm going to charge nine bucks for real. I've been working really hard to grow and reach more people. So that world knows email marketing can be simple, fun and profitable. But really, I don't want you to just know it. I want to actually help people in my circle, do it. And for $9 a month, I know I can help an instinct fan in the 90s amount of people. And isn't that why I sold my RV business a year ago to do help as many people crack the code for themselves. So they could see the success I did. And actually have fun instead of wanting to die from frustration. Sure, I'll probably up the price once they start having a library of content and such. But that just means when you buy today, you lock in that $9 price. And I'll never charge you more than that. My goal is to have 100 people inside the membership in the next 30 days. When that happens, I'll be doing something really fun. Who knows. Give away some $500 email audits for free. Bribe one of my marketing friends to come in and do a special training. Send out individual love notes to my members. Who knows. You'll just have to join and find out. Anyway, hope to see you in there for just $9 a month. Let me know if you've got any questions. I'm heading to the dentist with my kid. He'll be back on later this afternoon. Liz it's just nine bucks. Wilcox. PS here's the link to join one more time. Oh, mg $9 first name. So what works about this email? Well, number one, it's different. It's got an incredibly bold subject line, right? Can I have $9? Wow, this lady like what she's asking me for money right in the subject line. It's bold. It's direct, but it's also really fun. I give a short story The dancing bananas, right? But then I cut to the chase. Hey, I want to create a low cost email marketing membership for you. Right. Another thing that works and you might have noticed I use that first name three times at the beginning, the middle and the end. It's even in that PS using the first name personal lysing your emails like that is gonna help people slow down. It's because it catches their attention. So they actually read what is above and below it, right? You as an educator know, best of all people aren't reading, they're skimming, right? That's why fluency, if you're an elementary school teacher is so hard because the kid is just trying to get to the gist of what the sentence is saying, instead of reading the individual words, right, that's what people are doing in your emails. And so using that personalization, using that first name, can be really, really impactful to the emails performance and to your conversions. I also give four reasons why they should join. And you'll note that those reasons are also the features, right? You're going to get one email template a week, complete with a video breakdown the why and how you're gonna get monthly, what to send list ideas, right? This is telling people what they're going to get, and it's going to help answer that why they should get it right. And, of course, the price tag, I'm not gonna lie, that helps. But with the emails specifically, you know, showcasing a little personality, you know, I make a joke about in sync. I even have an instinct, Jeff, that you can't see here, under that instinct joke. And I also talk about my values, why I got into this game, I wanted to help you crack the code for yourself, I don't want you to just know, email works,
was originally sent November:
and podcast listeners want more email inspiration, check the show notes or go directly to Liz wilcox.com and hit the hot pink button. You can't miss it. Over there. I'm not just going to read these emails to you. I'm going to give them to you already written, you'll get an entire welcome sequence written for you three newsletter templates directly from my membership, one to show you how to get people to click another how to get people to reply, and even a third how to get people to buy directly from your newsletter. And if that's not enough, 52 subject lines for a year full of prompts. Listen, writing from scratch totally sucks. You know that. So let me do the heavy lifting for you. Ready to just join the membership where I write that newsletter for you each week. I'd love for you to check the link in the show notes. And come join hundreds of other podcasters that can email newsletter template delivered straight to their inbox every Monday, so they can connect with their subscribers, get more listeners to their show and make more money. This has been incredible just like you. I'm Liz Wilcox, and I can't wait to see what you do with email marketing. Talk soon.
Sara Whittaker:
Thanks so much to Liz for doing this episode. Definitely check out her membership. If you struggle with writing weekly emails. I have been a member for a couple of years now. I love that she provides you with weekly templates and ideas for your newsletters. Because a lot of times we sit down at the computer and our mind is just totally blank. My favorite thing about the membership is that you get access to all of the previous templates as well. So I will kind of go in into my dashboard and I'll go back and choose one from the past that will help me spark ideas for my email that week. It also includes email templates for things like launches, flash sales, and more. Plus, like you heard in this episode, it's only $9 a month so can't really beat that. The link to join will be in the show notes and I'll see you here next week. Thanks so much for listening to today's episode. To keep this conversation going connect with me on Instagram at podcasting for educators. I'm always looking for an excuse to talk about podcasting. If you're looking for support and launching, managing or growing your podcast, check out my online course the podcasting for educators prep school at podcasting for educators.com/prep school. I'll see you here next time.
