Host analytics are excellent, and can really help you understand the growth of your show and where you need to add some more focus. Combining with third-party podcast prefixes, though, can really help you understand your audience and attract better sponsors.

Additional reading and listening:

• Podder vs. Podtrac
• Podtrac
• Chartable: Podcast Analytics & Attribution

Products I Use for One Minute Podcast Tips

Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.

My equipment:

• Shure SM7B dynamic mic
• TZ Audio Stellar X2 condenser mic
• Rodecaster Pro II audio production studio
• Sony MDR-7506 Studio Monitor Headphones
• JOBY Wavo Boom Arm
• Elgato Wave Mic Arm Low Profile

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

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I'm Danny Brown,

and you're listening to One Minute Podcast Tips,

the show that helps you be a better podcaster

in just a minute a week.

If you want more specific tips just for you in your podcast,

check out the Magic Mic membership

at oneminutepodcasttips.com/support.

And now, this week's episode.

Podcast hosting company analytics are excellent

and can really help you understand the growth of your show

and where you need to add some more focus.

Combining those with third-party tracking tools, though,

can really help you understand your audience.

Here are three examples and how they can help.

The first one is Chartable.

This allows you to see US household demographics,

but you can also connect Spotify

and access how long people are listening to each episode,

as well as see demographics on Spotify.

Second is Podtrac.

This offers important audience data like age,

gender, education, income level, job function, and more.

You can also create surveys to share with your listeners to understand them even better.

And the third one is Podder.

Much like Podtrac, this platform shares in-depth info on demographics,

but also identifies how they feel about your show when discussing it online,

to create personality traits for your audience.

All of this data allows you to create your podcast listener persona,

which is your ideal listener.

This, in turn, can really help you attract better sponsors,

since you can share real deep-dive data about your listener base,

making your show a more valuable partner to those sponsors.

Which, you have to admit, is not a bad thing at all.

Until the next time, happy podcasting.

Thanks for listening.

If you enjoy One Minute Podcast tips,

be sure to share with your friends and other podcasters

so they can enjoy it too.

Until the next time, happy podcasting.

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