Whether we are talking about YouTube, Instagram Reels, or TikTok, showing up online increasingly relies on being on video. You can still reach people with your words via blogging, or your voice, via podcasting, but when you add video to the mix, you 10x the connection your audience feels with you, turbo-charging the process of converting casual observer into a devoted follower and potential client.
So, why aren’t all of us jumping on the video bandwagon? The top three obstacles are technology, bandwidth, and confidence, and I am pretty damn sure that confidence (or lack of it) is the biggest hurdle. Helen Polise is my inspiration and today’s guest on the podcast. A successful producer of TV commercials for the past three decades, Helen knows her way around a camera and how to attract and engage an audience. She took her pandemic pause and turned it into her new passion: teaching TikTok!
I also had a not-so-hidden agenda for this interview. If you listen all the way to the end, you’ll see how and you’ll also see exactly why I can’t say enough about Helen Polise.
The Tik Tok Teacher's Tips for Video Confidence
- find your passion
- share your authentic self
- put yourself out there consistently
- embrace life fully, even the "bad stuff"
- it's okay to make mistakes
- remember to support your community
Mic Drop Moment: “You will find YOUR friend group by being you.”
If you’d like to connect with Helen Polise, here are a few ways to do so:
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Don’t forget to join us next week for Episode #115 when I return with a solo episode called “What is Your Unfair Advantage?” Each of us has a superpower, your awesomesauce, a gift that can be leveraged to make our business stand out from the rest. Do you know what yours is? Join me next Tuesday, July 19th when it drops!
