A positive business culture is the most important differentiating factor for success or failure. Such a culture drives higher shareholder returns and makes the company resilient during change. How can business leaders build a winning corporate culture?

Today’s episode answers this question, emphasizing the significance of aligning individual goals with the company’s objectives. This approach contrasts with the common strategy of prioritizing company goals over personal aspirations.

We’ll use the evolutionary theory of human behavior to understand how genetics and environmental factors shape how people behave in a business context. 

Tune in for science-backed strategies for managing your employees’ self-interest, collaboration, and competition paradigms to transform your company's culture and drive unparalleled success.

In this episode:

- Why a positive business culture is important 

- How to create a winning corporate culture 

- The science of human behavior: proximate and ultimate sequences 

- Darwin's theory and its implications for human behavior

- Misconceptions of the group selection theory

- Using science to build a winning corporate culture

Citations for this episode:

Alcock, J (2009). Animal Behavior: An Evolutionary Approach, Ninth Edition, Sinauer Associates (Imprint of Oxford University Press): https://a.co/d/8M5nJak 

Tinbergen, N. (1963). On the Aims and Methods of Ethology, Zeitschrift für Tierpsychologie (renamed Ethology in 1986) 20: 410 – 433: https://www.esf.edu/biology/faculty/documents/Tinbergen1963onethology.pdf 

Sherman, P.W. (1988). The level of Analysis. Animal Behavior 36: 616 – 618: https://finchwrangler.com/download/sherman-1988.pdf; http://darwin-online.org.uk

Wynne-Edwards, V.C. (1962). Animal Dispersion in Relation to Social Behavior. Oliver & Boyd, Edinburgh: https://a.co/d/2DTxFNB 

Williams, G.C. (1966): Adaptation and Natural Selection. A Critique of Some Current Evolutionary Thought. Princeton University Press, Princeton, NJ: https://a.co/d/1RrwvKC 

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